Why Are Blogs So Effective for Medical Practices?
A blog can help you, your business, medical website and online reputation in many ways. Try starting a blog and see what changes. You might be surprised. If you have a blog already but have not kept up to date with it, try posting once a week with fresh content, and watch what happens! You might be thinking, well how can a blog bring in more patients? Seems strange, but it can happen.
Think about if a person had some interest in Botox, but didn’t know much about it and started to do some research. Gone are the days where someone would check out a book at the library. We are now researching on the World Wide Web! So, someone enters “why Botox is right for me” in the Google search box. The first page is filled with blogs and articles about Botox. Your blog you just posted last week gets to the first page, and is relevant to the user. Shouldn’t that potential patient be on your website reading about the benefits of Botox? Where they could also click a button and call you or email you? What a great way to gain new patients that you might not have reached. This is just one example of how a blog can be advantageous for a medical practice.
Writing blogs will give you content to share on your social media platforms that is informative, useful and also links back to your website. Your social media fans follow you on social media because they have an interest in you and what you do. Keep them interested by creating your own original content. The more you write, the more they will share! Today people find websites in so many different ways. Do not limit your possibilities. Social media is a great source to broadcast your blogs.
When it comes to maintaining, let alone increasing, the visibility of your medical practice website through regular blogging, quality counts. Indeed, quality content may be the single most important ingredient in a successful medical blog. There is no reason you have to choose between quality and quantity. In fact, you should have both. People genuinely want to know the pros and cons associated with the treatments you offer and the technologies you use. Again, your credibility can skyrocket if you are willing to write openly on such topics. People are searching the web for medical advice, and they love to digest that advice in the form of lists. You will more likely catch the attention of your intended audience if you offer your expert advice in a numbered list headed by a titillating title such as “Five Hot Tips for…” or “The Top Five Ways to…” Remember that the title of your blog post is as important as the post itself. It should be specific yet alluring; above all, it should “hook” a reader’s attention.
Not every blog post has to be major. If you publish, say, one feature-length blog post a week, you can certainly post content that is more “trivial” in nature – a sentence or two about upcoming office specials, a note of congratulations to an employee celebrating a work anniversary, information about a new hire – in between posts. Just be sure that you aren’t relying exclusively on that sort of content. Remember, people are reading these posts.
Trust is the foundation of any good relationship and as a doctor, your relationships are how you keep and grow your practice. Building trust and helping people should be your top priority. A blog can help you do just that by helping patients – new, old and potential – from anywhere and anytime. Health is a huge concern to most people and many people turn to the internet to find out what is going on with them before seeing a doctor.
If you don’t have the resources or time to devote to your blog, or you simply prefer to let someone else handle the bulk of the load, Omni Medical Marketing’s team of dedicated blog writers can provide you with the original high-quality medical marketing content you need to set your practice apart from the rest. Even if you write the blog and allow Omni Medical Marketing’s team optimize the blog, this will greatly increase your chances of seeing the desired results.
Need an experienced writer’s helping hand to take your blog to the next level? Contact Omni Medical Marketing to find out how you can put our content development team to work for you.