Valuable Resources for Medical Practice Marketers – Part 1
If you have the necessary time, patience and dedication, marketing your own medical practice website can have fantastic results.
While many don’t have the time, those who do typically don’t have the budget to hire a high quality repeatable firm.
We are all about helping those who want to help themselves and have no problem offering some of the tools we pay quite a bit of money to have access too. While some of the paid tools are fantastic and provide great detail, they are also expensive and may not make sense for a DIY type of person to invest in.
On the flip side, there are many amazing resources available. Here are the first half of my top ten:
- Moz.org — just Google the term ‘SEO’ and you will see that Moz comes up first. I would estimate that 90% of what you will read that has been published in the last year on Moz.org will provide great results while sticking close by Google’s guidelines.
- Matt Cutts blog — Matt Cutts is one of, if not the most outspoken executive at Google who often provides hints as to what Google needs to see in order for you practice website to rank higher.
- Google’s Webmaster tools — Who would have thought Google would just tell us how to rank sites? While they do not tell us everything they do provide the foundation. Since Mobile is now more than 50% of web traffic I suggest you start here on this page. Time and money could be saved by just reading one page on webmaster tools. See what they have to say about having a medical practice mobile (RESPONSIVE) website.
- Another great free reference from Google — The Keyword Planner — This tool will help you find what people area searching based on volume for when they are looking for your services. Don’t have time to visit the Keyword Planner? If you are plastic surgeon looking to increase your visibility give us a call. We have the complete list and we can send it to you for free!
- Mashable — Great section on social media. While many of are not fans of social media, if our competition is there, we need to be there, too.
While doing your own marketing may be very difficult and it can also be very fulfilling, provide profits and the knowhow to oversee an agency if you do decide to higher one.