The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Mobile Sites Versus Responsive Design for Medical Practices

One of the current hot button issues in Medical Web Design is whether it is better to go with a separate site for mobile users (commonly referred to as m dot sites – ex: or use Responsive Design to simultaneously optimize for all device sizes. While mobile sites are specifically enhanced for smaller devices, they come with a few drawbacks. Since mobile sites are entirely new sites to build and maintain, there are increased time and monetary costs to be considered. From a Search Engine Optimization (SEO) standpoint, duplicate content on two domains can hurt your search rankings. Likewise, on a technical level, detecting mobile devices can also be problematic, leading to lost leads from confused visitors. Ever try to follow a link on a phone, only to be redirected to the m dot site’s homepage? Frustrating inconsistencies such as link sharing and redirects can end up losing valuable visitors.

Responsive design’s answer to these problems is to make a website automatically adapt to different screen sizes, without the need for a separate version of the site. This approach doesn’t rely on sniffing for specific devices, so no adjustment is needed for the next technological wunderkind; the site is essentially “future-proof.” The trade-off with responsive design, however, is that these sites are generally more difficult to code and design, as one must consider a wide array of possible factors to account for different screen sizes and options. Additionally, if page load is not optimized, slow load times can kill traffic.

Mobile (m dot sites)
Easier and faster to create initiallyOne more site to manage
Enhanced for a specific experienceNew mobile devices may not be identified correctly
Generally perform fasterSharing links can be problematic
Duplicate content can hurt SEO
More budgetary costs
Responsive Design
Only one site to edit – less maintenance/costPage weight and load times can be a concern
Covers more than just phones (Tablets work too!)Can be more difficult to enhance for touch
Future-proof – covers yet-to-be-created devicesMore difficult to code and design

Currently, there is no one right answer. Depending on the problems being faced, one solution may be more viable than the other. While Google recommends responsive design over m dot sites, we at Omni Medical Marketing favor a balanced approach that examines the intended goal before determining a course of action. However, we do expect responsive design to become a huge force in medical website design, so we have made investments in employing the best, cutting-edge techniques to create the finest possible experience for all of your website visitors. Contact us to see how we can better tailor your website to your audience.

Call 800-549-0170.