Medical Reputation Management | Step 1
As promised, I am putting together a series of informative blogs on medical reputation management for any type of medical practice. Each of these blogs will be focused on very specific areas and will require action to be taken. Some of these areas will be easier than others to implement. The last blog that I will write in this series will not only be focused on cleaning up your reputation, it will also include a strategic way to build a positive online reputation, while turning a negative into a positive.
Step 1. Find out what is being said about you and your practice.
Finding out what is being said about you and where it is being said is obviously the first step. It is best to bring in the staff to help you tackle this task that should take less than an hour. I suggest using staff, not only to save you time, but to inspire them to produce a level of service within your office that will proactively limit any future negative reviews (See step 2).
In order to make sure you are getting actual real time results, I suggest you clear your cookies and cache on each computer that will be used to search. If you have been doing searches related to your practice such as “Plastic Surgeon Orange County” or “Sports Medicine practice St. Louis,” you may end up with the results you have recently reviewed, as opposed to the real-time results.
I suggest you use terms such as your name and every variation of it (i.e. Dr. Jones MD, Dr. Jones, Dr. David Jones, and Dr. David Jones MD). Also use the name of your practice, your phone number, and your address as key words in your searches. Run each one of these searches in Bing, Yahoo, and Google. Each of these search engines has its own algorithm and will produce different search results. Medical, Plastic Surgery and Dental SEO does not return the same results in each search engine. Bing may miss something that Yahoo picks up etc…
Once you have identified any negative reviews take note of them. In step three of this series we will start to show you how to remove them. Keep track of each by cutting and pasting the link into a Word file or an email you send to yourself.
Keep informed on what is being posted about you…but don’t pay for it!
There are many services that, for a monthly fee, will monitor what is being said about you online. As far as I am concerned this is a waste of money. For absolutely no cost, you can set up Google Alerts. While it is important to know that Google will not always return everything that is being said about you, neither will any pay-for services company that I am aware of. However, Google will pick up most, and it is an absolute must that you get going with this right away. It always eats at me when people pay for services they can receive for free. If you are not sure how to set up these alerts, shoot me an email and I will be more than happy to show you.
Read More: Medical Reputation Management | Part 2
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