Is Your Outdated Website Helping Your Competition?
In today’s fast-paced world, capturing your target audience quickly is imperative. If you think that your old and outdated website is doing the job, well think again. Your website is your best employee, it is working for you 24/7, 365 days a year. Would you pay an employee to stand around and possibly scare potential customers or clients away? No, so why have a website that does the same thing.
Here are a couple key points about a website that not a lot of people think about when it comes to a properly working website.
• First you need to ask yourself these questions.
o Is a user able to identify what service or product I provide fast, without having to click to another page?
o Does my site properly explain the benefits of my service or product?
o Is my site pleasing to the eye and easy to navigate?
You can keep going and going with the amount of questions that can directly impact your business just through your website.
Having a website that is designed to capture your audience fast and properly explaining what you do is the first step to a great website. Having images and content to help explain your service or product is how you are going to capture your audience. Then providing an easy way for them to contact you, this may be through a link to a form and phone number or live chat.
Having great content and images on your site is not the only steps. Your site must also look great and function well. If a user lands on your home page and it looks like the very first website ever build, that instantly puts an idea in their head that you are old and out of date. So you want to have a fresh and exiting website to make them feel more comfortable and more likely to contact you or purchase your product. Your site must also flow, meaning that your menu and pages must make sense.
o For example, under your “Contact Us” tab you should not have a random product or service.
The design of your website’s menu and navigation needs to be simple and easy. Getting from one page to another needs to be accomplished within a couple clicks. If a user feels like they are not finding the information that they are looking for fast and with ease they are more likely to click off your site. This is not what we are looking for. We are wanting them to stay on your site for longer periods of time, the longer the time the more likely they are to convert.
• The second factor that you need to take a look at is how does your site appear on all different platforms. Meaning does your site show up too small to read on a mobile devise? Is your site formatting differently on a tablet?
A responsive website is extremely important into days’ world. Thinking that people are only going to access your website from a computer is an old and outdated way of thinking. People are looking at websites more and more on different devices ranging from Smartphones, Tablets, TV’s, Laptops and desktops of all sizes. Making sure that your website is showing up properly regardless of the device is the goal. If a user pulls up your website on a smartphone and the menu and content are not aligned, they are more than likely to click away.
I hope these couple quick but very important factors about websites helps you better understand the importance and capability of your website.
If you suddenly realized that your website needs help but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to getting that amazing new website up and running and working for you. (720) 549-9222