Does my medical practice need a mobile site?
For good reason much of the marketing buzz at the last two major conventions was in regard to mobile websites. On average 25% of the average medical practice website viewers are using devices other than desktops or laptops. We quickly found out that our competitors are selling these “mobile” sites for 2,000-4,000 dollars. Needless to say I was shocked at the sticker price. While creating a mobile friendly version of your site is extremely important, I don’t advise creating an actual “mobile” site…..let me explain.
An actual mobile site is something we refer to as an “m-dot,” or as we call it, an “m-don’t site,” which is a totally separate website from your main medical practice website.
A mobile version of your site is your actual site styled in a way that makes navigating the site fast, simple and easy to use from any mobile device. However, there is still a short-coming by doing this.
What you actually need is a Responsive Website Design. A responsive site does not need to recognize the type of device the potential patient is using. Responsive sites adjust to the size of the screen a user is viewing the site on and makes appropriate changes. This is actually a simple snippet of code that allows a website to be viewable on all mobile devices.
By adapting to your screen size, there is no need to constantly update the site every time a new device comes out like an “m-dot site” needs to do. Responsive design is always prepared no matter what new tablet, BlackBerry, Droid, or iPhone comes out down the road. Two years from now, a typical “m-dot” site, that you paid thousands of dollars for, could be outdated and not viewable on many devices. This will cause you to have to spend more money updating for all of these new devices. Not to mention, making changes to your site will require making the changes twice to accommodate both your main site and your mobile site. With responsive design its one site with no additional maintenance required.
WDGS? – What Does Google Say?
While some of our competitors may disagree with what we believe, I doubt they can argue with Google. Look at what Google has to say about it- Google Mobile Sites
If you are still not convinced, I understand. If you truly want an “m-dot site,” we will build it. They’re simple to do and can be done in less than 7 working days at most. Sometimes these separate mobile sites can be built in as little as one day. Not only will we build it for you, we will do it at a lower cost than any of the major competitors building sites specifically for medical/dental practices. In fact, we will do it for 20% less than any written proposal provided to us.
However, if your practice needs the best digital marketing solution available, talk to us about Responsive Design and Development. For just a bit more than our competition is charging for “m-dot” sites, we can build a cutting edge product that will provide a significant ROI for the long term.
Simply put, a responsive site has your back no matter happens in the near future. To hear more, give us a call or emails us at firstname.lastname@example.org