The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

Newsletter Signup

Get the latest Medical Marketing News & Tips from Omni Medical Marketing

Enter your e-mail address above and hit enter to be added to our newsletter. We never give out your e-mail address or any other information.
Call us to learn more today(800) 549-0170

Website Development

Is Your Outdated Website Helping Your Competition?

Posted by

Depositphotos_5126289_l

In today’s fast-paced world, capturing your target audience quickly is imperative. If you think that your old and outdated website is doing the job, well think again. Your website is your best employee, it is working for you 24/7, 365 days a year. Would you pay an employee to stand around and possibly scare potential customers or clients away? No, so why have a website that does the same thing.

Here are a couple key points about a website that not a lot of people think about when it comes to a properly working website.

  • First you need to ask yourself these questions.
    •    Is a user able to identify what service or product I provide fast, without having to click to another page
    •    Does my site properly explain the benefits of my service or product?
    •    Is my site pleasing to the eye and easy to navigate?

You can keep going and going with the amount of questions that can directly impact your business just through your website.
Having a website that is designed to capture your audience fast and properly explaining what you do is the first step to a great website. Having images and content to help explain your service or product is how you are going to capture your audience. Then providing an easy way for them to contact you, this may be through a link to a form and phone number or live chat.

Having great content and images on your site is not the only steps. Your site must also look great and function well. If a user lands on your home page and it looks like the very first website ever build, that instantly puts an idea in their head that you are old and out of date. So you want to have a fresh and exiting website to make them feel more comfortable and more likely to contact you or purchase your product. Your site must also flow, meaning that your menu and pages must make sense.

o For example, under your “Contact Us” tab you should not have a random product or service.

The design of your website’s menu and navigation needs to be simple and easy. Getting from one page to another needs to be accomplished within a couple clicks. If a user feels like they are not finding the information that they are looking for fast and with ease they are more likely to click off your site. This is not what we are looking for. We are wanting them to stay on your site for longer periods of time, the longer the time the more likely they are to convert.

• The second factor that you need to take a look at is how does your site appear on all different platforms. Meaning does your site show up too small to read on a mobile devise? Is your site formatting differently on a tablet?

A responsive website is extremely important into days’ world. Thinking that people are only going to access your website from a computer is an old and outdated way of thinking. People are looking at websites more and more on different devices ranging from Smartphones, Tablets, TV’s, Laptops and desktops of all sizes. Making sure that your website is showing up properly regardless of the device is the goal. If a user pulls up your website on a smartphone and the menu and content are not aligned, they are more than likely to click away.

I hope these couple quick but very important factors about websites helps you better understand the importance and capability of your website.

If you suddenly realized that your website needs help but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to getting that amazing new website up and running and working for you. (720) 549-9222

How Does A/B Testing Help Your Medical Practice Website Design?

Posted by

What is A/B & Multivariate Testing?

A/B & Multivariate Testing may seem like a complicated subject, but it’s actually pretty simple. Basically, with A/B Testing, websites can serve up two different forms of content to track which version performs better. Not sure if an orange or a purple button will better entice users to click on it? With A/B Testing, you can remove the guesswork, turning hunches into facts, and know once and for all. Using this method of testing can greatly increase key metrics for your medical website design including leads, registrations, downloads, and, most importantly, revenue. So how does it work?

Let’s take an example. Almost all major news sites today use A/B Testing on headlines to see which version drives more traffic. First, two different headlines are chosen, the A (base) headline and the B (test case) headline. Both are then applied to an A/B Testing Tool which will serve up the two versions equally, at random, to different visitors. Once a statistically significant variation in results is determined for which headline users were likely to click on more, the A/B Test concludes the winner and scraps the alternate, losing version. Multivariate Testing is slightly different in that you can apply more than one test case, serving up a wide variety of different versions. The hard data and science behind the test, regardless of which style of testing, definitively shows which headline is objectively better for generating more visitors to the site.

Using A/B (Split) Testing can help determine which Call to Action is best

Example: Using A/B (Split) Testing can help determine which Call to Action is best.

The applications of A/B Testing in medical website design are extensive. With the primary goal of your website being patient lead generation, there are many important avenues to optimize such as capturing visitor’s information via forms, encouraging direct phone calls or email, and conveying physician expertise. So what kind of A/B tests could you run with this in mind? Here are just a few examples:

1)      Placement and styling of a phone number

2)      Number of fields in a contact form

3)      Before/after picture selection

4)      Type of home page banner image

5)      Call to Action button style

6)      Video introduction versus pictures with text

As you can see, there are a number of different ways to go about optimizing your site for better conversion rates. Do you know what types of changes you can make to get your medical website working better? To get started with A/B Testing and see how Omni Medical Marketing can improve your medical website, contact us today!

Call 800-549-0170.

5 Key Elements of Medical Practice Website Design and Development

Posted by
In any good Medical Marketing plan, website design and development should not be overlooked.  Medical Website Design and Development can play a key role in SEO and the overall marketing for your website.  Take a minute to read through the 5 key elements of Medical Practice Website Design and Development below to ensure that you are seeing the results that you deserve from your hard work.

 

  1. Looks Matter
    • Too much or too little; if your website looks like it is part of the Vegas Strip or Times Square, it can quickly turn people off. The first 3 seconds matters. Three seconds will buy you 30 seconds, and those 30 seconds will buy you three minutes. Yes, your site needs to be pleasing to the eye, however, most people do not want to feel like they are being sold or advertised to. Remember what attracted people to your website to begin with. It was the content, not over the top graphics and a sales pitch. Yes, the internet has turned into the number one source of marketing, but it’s not necessarily what people are actually looking for.
    • Having a dated website, that looks like it was built ten years ago by the kid who lives next door, will give the impression that you are out of touch.  Some of the most cutting edge websites out there are simple, clean and yet elegant. A Chrysler 300 may appear to have the elegance of a Bentley.  That is until a Bentley pulls up next to one.  Both cars have very similar lines; however, a 300 will never match the class of a Bentley aesthetically. You can keep it simple and have all the class in the world.
  2. Navigation
    • Keep the overall navigation simple throughout all pages. Using top navigation on one page, left on other and right on the next will turn people off.
    • Make sure there are easy to find buttons/links to your photo galleries.
    • Phone number/address: Many sites we review make it very difficult to find the phone number of the medical practice on their website. Make sure it is clear and visible on every page. This alone will increase conversion.
  3. Content, content, content
    • Give people what they want and need right away.  Navigation should quickly allow your audience to find out who you are, what field you are in, what services you offer, what hours you keep, and how to contact you. When navigation is done correctly, people will never question what services you or your medical practice provide.
    • Consider offering downloadable content, like brochures that people can share at the dinner table. Not only will this provide the user with the information they want right away, it will give them something to look at time and time again. Allow people to email these brochures to their friends and family. Get creative with the message that you want people to receive.
  4. Make sure people can find you.
    • We made our name providing medical practices and plastic surgeons with top notch SEO. We certainly recommend you working with a reputable SEO, that specializes in medical practice websites. However, there are a few simple tricks you can to do help.
    • Name all of your photos relative to what they are. If you are a plastic surgeon in New Jersey each one of your photos should be named something like FaceliftNewJersey-01.jpg . This will let Google know what the photo is and provide you with a better chance of being ranked for that term.
    • Find more ideas on the SEO section of our blog: Medical Marketing | SEO
  5. Use Social media for your medical practice.
    • Being active on social media gives people the opportunity to provide you with more referrals. Each time your post is shared, your reach multiplies greatly. Because these shared posts are coming from friends, the value of the post is very high.
    • Consider using software to limit the time you need to invest, while actually increasing the amount of social posts being pushed out. We offer our Social Media Software with a free trial period.  This allows you to see the results with no risks.
    • Post messages that matter. Blogs, useful health tips, and interesting news stories will demand more attention. If people find value in your message, they will keep coming back and will be more likely to share this information.
    • Post on the weekends. People log into Facebook daily, but actually spend the most amount of time there during weekends. Posting during that time is highly recommended. This is also a time where your competition is most likely not posting. It’s Win-Win.

Using Technology to Increase Marketing Impact

Posted by

In the internet world, technology moves at breakneck speed. It seems that new techniques and Medical Marketing opportunities arise every week. Let’s take a look at a few ways your medical practice can bring technology solutions into your medical marketing plan.

1. Website Contact Forms

Does your medical practice’s website design have the typical “contact us form”? Without a doubt it should! But, even more important, your website needs to include strong call-to-action buttons linking to contact forms using terms such as “Schedule a Consultation” or “Ask the Doctor(s).” These buttons will engage the user, resulting in a much higher lead conversion.

The form should be short enough to encourage submission but have strategic wording and data capture points so that you are better prepared to provide a relevant, timely follow-up.

2. Social Media Inclusion

Your medical practice website should incorporate some aspect of social media marketing. Whether it is recurring blog posts, Twitter streams, RSS feeds or Facebook Page embeds, or a combination of any of these, adding social media to your website increases page view times, entices visitors to seek more information, and builds your presence across the internet.

3. Local Search Elements

Google Map displays and Yelp reviews are just a few ways your medical practice can grow its local presence. Google Maps are an excellent way to bring contact information and geographic data to your existing and potential patients. Yelp reviews are a trusted resource to show your practice’s professionalism and instill trust among patients.

4. Flexible, Accessible Content

Does your website function in a variety of browsing devices? Can the content be displayed and accessed across mobile and desktop browsers? A properly designed and developed website will function at its best in any browsing environment. It will be accessible to search engines, mobile phones, tablet devices and traditional desktop computers.  Learn more about responsive website design.

Contact Omni Medical Marketing today for a free website analysis to ensure your surgical practice is leveraging technology at its fullest.