The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Web Design

Medical Websites – 5 Fundamentals for Search Engine Marketing

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When considering Medical Website Marketing for your practice, there are 5 key fundamentals that are important to the success of you online marketing campaign.  Since Search Engine Optimization is a constantly evolving strategy, it’s important to understand the basics.  Doing the basics of Search Engine Optimization will ensure that you can achieve quality ranking within search engines, while suffering little impact from search engine updates.  While there are certainly ways to cheat the system (Black-Hat SEO), updates to search engine algorithms make these methods ineffective in the long run.

As a long term solution, SEO can be effective if done correctly.  Following the 5 fundamentals listed below will ensure preferable search engine ranking for years to come.

5 Fundamental Elements for SEO and Medical Website Success

1. HTML Based Web Design

The days of using FLASH are dead.  If you find that your current website is based heavily in FLASH, it’s time to update your site.  Providing quality content on your website for prospective patients is quite simply the most important thing you can do to enhance your Search Engine ranking.  If you use FLASH, it is invisible to search engines and return to Google as a blank page.  With new developments in HTML, medical website designers and developers can now achieve the same effects that FLASH offers, but will also be recognizable to a “search bot.”

2. Page Titles, Descriptions, Keywords

The second most important thing you can do to maximize your on-site SEO is to enter effective page titles, descriptions, and keywords.  Search engines are giving you an opportunity to tell search bots what you do and what your website represents.  Don’t waste this opportunity.  Granted, it can be time consuming entering these in on each page and identifying keywords.  Trust me when I tell you, it is essential to ranking well within search engines and you should make this step a priority in your Medical Marketing plan.

  • Page Titles: This is the most important of the three.  This is your opportunity to tell search engines about you and your practice in 70 characters or less.  This is the text that will appear in bold on the search engine results page.  Titles should be concise, specific, and relevant to the page content.
  • Descriptions: This is the short description that appears in the search engine results page. This can also be used to tell search engines what any given Typically limited to 150 characters, a well written description can have a large impact on click-through-rate (CTR).
  • Keywords: Keywords used to have much more value in the SEO world.  You used to be able to rank for keywords by simply including them in you on-site SEO.  This is no longer the case.  While there is no data to show how much value keywords have, there is a chance that these have zero value.  This area is commonly used for misspellings or keywords that may not be searched frequently.

3. URL’s – Search Engine Friendly

While this is hardly a new idea to SEO, it has gained importance with the popularity of Bing as a search engine.  Recent studies have shown that Bing favors sites that use keywords in the actual URL.  You want to use a keyword that has high search volume.  For example if you are a plastic surgeon in Florida who wants to increase your traffic for breast augmentations, your URL might be: www.floridaplasticsurgeon.com/breast-augmentation.  This will give your site a little more credibility than your competitors who may not be using this technique. (Read more about recent updates concerning Exact Match Domains)

4. Sitemaps

You’ve seen the word on sites before, but do you really understand what they are and how they function?  If you’ve ever clicked on a sitemap link, you’ve probably been taken to what appears to be a simple directory of a site.  It’s not typically user friendly, and seems to serve little purpose.  Guess again.  Sitemaps are meant for search engines to read.  A search engine can see every page of your site through the sitemap which increases the chances all of your pages get indexed for search.  Keeping an updated sitemap will also help to update search engines when you make changes or add pages to your site to reflect immediately in search results.

5. Links 

(Note: When this article was originally published, some techniques were effective that are no longer effective.  The below content has been updated to reflect changes within search engine algorithms)

Building links is the most effective way to generate credibility for your website.  Each link that links to your site is essentially voting for you.  They’re telling the world that they agree with your content and value it as a good resource.  The important thing to remember is that links coming from a reputable site are always more valuable to your overall rank.  A site that has no authority linking to your site is worth nothing.  So unlike election season, not every vote counts.

Links out to other sites are also good, but who you link out to can be just as important.  Links to reputable sites that are seen as experts in your given field can be valuable.  Links to random sites that have no authority can actually bring down the inherent “value” of your site.  You’re essentially putting your stamp of approval on a website, so make sure you approve first.  Some believe that you lose value for each time you link out to another site.  That you’re essentially telling search engines, they know it better, so they get the credit.  Either way, links out to other sites should be carefully planned and used sparingly.

While these 5 fundamentals for search engine marketing success are not the total solution, this can be a great start to improving the marketing plan for your medical practice website.  With new tools and programs coming out daily to help with conversion and click-through-rate (CTR), staying on top of your marketing plan will help to grow your practice exponentially.

Please contact Omni Medical Marketing if you need medical website design, or if you have any questions about Internet Marketing.

The First Impression in Medical Website Design

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You know the old saying “You never get a second chance to make a first impression”? Well, this has never been more relevant than in today’s hyper-competitive online world. Your practice’s first impression leaves a lasting impression. Ensure it’s a great one with a carefully crafted, professional medical website design.

There are many factors that influence a website’s design, raising it from the crowded doldrums of mediocrity to the rarified air of excellence. Just as a highly skilled surgeon has the collective nuances that raise their skills to an art form, so too does a seasoned designer’s arsenal of expertise enable the delivery of a fine-tuned website.

Professional web designs focus on the target audience. Sounds obvious? Well, unfortunately, it isn’t. Web design is a broad term that should (but doesn’t always) entail a variety of tasks: information architecture, audience research, end-user goals, client goals, and so forth. The pros know that an effective design starts with the end-user. This results in a website that drives more traffic to your virtual (and physical!) door.

Effective web designs balance eye-catching visuals with sensibly placed user interface controls and content. Professional website designers take your practice’s branding to another level, integrating your professionalism into an online representation of your excellence, expertise and capabilities.

In addition, professional web designers stay abreast of industry best-practices and adhere to these standards. Just as a professional contractor knows building codes and enforces them rigorously, professional web designers promote and abide by industry standards. This results in a website design that is accessible and usable, no matter how your visitors access your site.

Every new visitor to your practice’s website is a first impression. Hire a professional and rest easy, knowing every impression is a great one!

Call 800-549-0170 to learn about how to make a good first impression with your medical website design.

SEO & Website Design for Plastic Surgeons

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Plastic surgeon website design and SEO is a focus for Omni Medical Marketing and our staff.  We take a few factors into account when designing and building a custom website.  These factors include: aesthetics, functionality, visibility, and conversion rate.  All of these factors play a large part in any project, because the best sites are the ones that can be found within a search engine and generates leads.

Our completely custom websites are designed to deliver a professional and unique experience for potential patients.  With our social media and SEO campaigns, any custom site will be easily discovered in search engines like Google, Yahoo, or Bing.  After all, if they can’t find your website, it doesn’t matter how aesthetically pleasing it may be.  Once someone has found your site, our interactive menus and calls to action will lead to potential patients for your practice.

Custom photo galleries, customized video players, lead generating microsites, and in house copywriters work together to create a fully customizable marketing package.  Omni Medical Marketing’s packages will increase rank in search engine results, resulting in more leads for your plastic surgery practice.

Once a world class plastic surgeon website is created, the Plastic Surgeon Search Engine Optimization (SEO) begins.  We will promote your site across the web increasing the online visibility while also increasing the visibility within search engines.  The process of SEO is ever evolving, and Omni Medical Marketing keeps up with all updates to ensure that quality rankings will be achieved.  The initial process can take around 90 days, but will continue into the future to ensure constant improvement in ranking.  In a short term period as well as over the long term, SEO can lead to exponential growth in ROI.

Why Focus on Plastic Surgeons

Since lead generation for a plastic surgeon does not rely on physician or insurance company referrals, search engine optimization can be a great alternative.  Lead generation for plastic surgeons generally comes from one of three places.

  • Referrals that come from friends or family of former patients
  • Professional Affiliation Websites, Magazines and Trade Publications
  • Internet Searches

The first two typically take a much longer time to affect.  These can take a plastic surgeon years to make a difference in, and they are based on work that a plastic surgeon has already done.  Search Engine Optimization is different in that it can be affected in a relatively short amount of time.

How long will it take to be #1 in Search Rankings?

There really is no way to determine how quickly rankings will be affected.  There are a number of factors that contribute to Plastic Surgeon SEO, and the list only seems to be getting longer.  Along with things that can be done to change ranking, there are also uncontrollable factors like domain age.  These uncontrollable factors can impede the process.  Although with Omni Medical Marketing’s different online marketing packages, you will definitely see improvement on your rankings in the first 90 days.

Does Omni Medical Marketing Only Work With Plastic Surgeons?

Quite simply… No.  While we seem to have had great success in this specific area, we can and will work with any medical professional that wants to see better results from his/her online marketing plan.  This includes specialized fields at any phase of their business development.  When you have a new practice that just opened, or a practice that has seen a decline in clients over the past few years, Omni Medical Marketing can deliver a quality marketing package that will deliver much needed leads your way.

If you have a medical practice and feel that your website is not generating the kind of traffic it should, contact us today and learn more about our previous clients.  We can help you to see the power of internet marketing and the effect it can have on your practice.

Contact Omni Medical Marketing today for a consultation and custom medical marketing package for your Plastic Surgery Practice.