1. Pick a great name for your page.
While this may seem pretty simple, many people get it wrong. Most will automatically want to start with their actual practice name. For example, if your practice name is “Mile High Plastic Surgery,” instead name your page “Plastic surgery at Mile high Denver”. Search engines assume the first few words are the most important, so you should consider this when naming your Facebook page. Not only will this increase the amount of traffic to your page from organic search, it has other benefits as well. When it comes to medical reputation management almost every practice has a “bad” review or two. Using Google’s outstanding SERP to your advantage can be a great way to show people you’re reputable and great doctor.
2. Use a great vanity URL
Instead of your medical practice Fan Page being facebook.com/111999585858, it should be changed to something like, www.facebook.com/OmniMedicalMarketing or “www.facebook.com/plasticsurgeon.orangecounty”. Again you want to utilize critical keywords people actually search on Google. Again, it may be natural to want to use your name or your practice name here, but keep in mind the goal is to create more exposure. People who already know you will be able to find your medical practice Fan Page by viewing your website, emails, or newsletter (as long as your links are there, so make sure they are). Once logged into Facebook you can check out and change your page name by clicking here https://www.facebook.com/username
3. Add your keywords strategically to your Fan Page
Like your own medical practice website design, key word optimization is the most important part of onsite SEO. Pay close attention on your Facebook page to the company description as these sections pull the most amount of weight. Here is an example of what it should look like:
SEO Title: The name of your page (See #1 above).
Meta Description: This is the “About” section of your Facebook Fan Page.
4. Make sure your address and phone number are identical to the number on your website
Local search is huge, can be “free,” and is critical to your success marketing your practice online. Google will use your phone number as a way to identify your practice location. Adding it to Facebook helps Google know your website practice is where you say it is, therefore you are more likely to come up in Googles local and AP search. Not only does this benefit rankings, it will improve your online reputation.
5. Add links from everywhere you can to your fanpage
Linking your medical practice website to your Facebook Fan Pages equals one vote of confidence. In addition you should be adding links to your Facebook page from any place you have an opportunity to. Make sure your blog has a link on every new blog you post. Post it on twitter from time to time. Add it to your Youtube page if you have one. Ask your patients, friends, family and employees to post it from time to time. Each one of these links will help move your Fan Page to the top of local search.
6. Post great information and it make it count for search!
The first 18 words in your post are the most critical, as these will serve as the meta description in Goggles search algorithm. Make sure you focus on delivering a concise and keyword friendly description in your posts. Also, it is common to not “Say Something” when you share a photo or link on your Facebook Timeline. Take advantage of this opportunity to create an informative description. While 18 words may not seem like a lot to work with, keep your message concise and to the point. Not only will it quickly attract potential visitors to your Facebook Fan Page, it will pay great dividends in search engines.
We are always glad to share “secrets” with any medical practice in regards to Medical Website Design, Medical Practice SEO, Medcial Practice Social Media or other ways to help you bring your practice to the next level. As always if you would like a free website analysis or SEO check up feel free to contact us at 800 549 0170 ext 1