The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Social Media Marketing

Does Social Media Help Your SEO Efforts?

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Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings

Enter social media. If links were a way for people to vote in favor of sites, social media sharing represents a way for that voting behavior to continue. Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior.

social-media-blogUsing links as an Off-The-Page ranking factor was a great leap forward for search engines. But over time, links have lost some of their value for a variety of reasons. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy.

Just as search engines don’t count all links equally, they don’t view all social accounts as being the same. This makes sense, since anyone can create a new account on a social network. What’s to prevent someone from making 100 different accounts to manufacture fake buzz?

Nothing, really, other than fake accounts like these can often be easy to spot. They may only have a handful of “quality” friends in their network and few might pass along material they share.

Ideally, you want to gain references from social accounts with good reputations. Having your own social presence that is well regarded is important. So participate on relevant social platforms in a real, authentic way, just as you would with your website, or with customers in an offline setting.

Similar to links, getting quality social shares is ideal, but being shared widely on social networks is still helpful. Good things happen when more people see your site or brand.

Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page or Google+ Page you’re missing out. You’re not building up a network that can help spread (share) your content, site and brand.

For more information on social media and search results, contact us here.

Why Your Medical Practice Should Excel in Social Media

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Patients have come to expect unprecedented access to their physicians, especially through technology-based means; a large part of that is social media. However, many physicians are leery of paddling into uncharted waters that have the potential to open them up to legal risk and possibly blemish their reputation. Yet refusing to embrace social media could ultimately harm your practice. Younger tech-savvy patients expect to see their physicians online. If they don’t, they may choose to leave your practice for one that has a more robust online presence.

One of the best reasons for using social media is that you can reach your patients where they are increasingly active — online. Smartphones and other mobile devices are omnipresent, and, in one sense, just a more sophisticated vehicle for word-of-mouth marketing. Patients continue to ask each other for the name of a good pediatrician or family doctor, but now they are doing that online.

SOCIAL MEDIA DO’S

Once you decide to plunge into social media, make sure you develop a plan. As with any worthwhile endeavor, it helps to have a playbook. Here are just a few factors you should consider first:

  • Identify your goals. The first step to creating an online presence should be to define your social media goals as a practice.
  • Find your ideal patient.
  • Make it fun. Make the learning process fun to remove some of the perceived drudgery of yet more administrative work.
  • Set a time commitment. Another hurdle that practices worry about is the time commitment they will have to make to their social media efforts. Busy physicians barely have time to see patients, let alone contribute to social media platforms on a regular basis.

SOCIAL MEDIA DON’TS

Many physicians are unreasonably afraid of establishing a social media presence online. As long as physicians keep common-sense tenets in mind, like not posting protected health information (PHI), they’ll be fine.

However, there are a few social media pitfalls that physicians should be on the lookout for. Here are some things to be mindful of:

  • Guard against HIPAA violations. It is important to protect your practice and patients against HIPAA violations. Your “office policy” should dictate that staff are not to comment about patients or office-related matters on their personal social media accounts.
  • Don’t blur professional and personal profiles. Physicians should never combine personal and professional social media accounts. They should be kept strictly separate.
  • Never give specific medical advice online. It is best to direct patients to call the office if they wish to speak with a physician.
  • Don’t acknowledge a physician-patient relationship. Another pitfall that physicians need to be aware of is acknowledging online that a person is their patient. Simply acknowledging that somebody is your particular patient can create a HIPAA issue

If you don’t have the time or inclination to manage a social media campaign, Omni Medical Marketing is here to help. We can get you setup correctly, sync your social sites, provide valuable content related to your vertical, and distribute your content on multiple platforms to manage your reputation and build your brand.

Contact Omni Medical Marketing if you are interested in getting started with Social Media Marketing.

10 Ways to Fill Your Practice’s Waiting Room Using Social Media

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  1. Promote your blog or content pages on Facebook every week! If your site is built well it is as easy as cutting and pasting the URL from the page you wish to share to your status update bar.
  2. Create a slide show presentation for any procedure you would like to do more of.
  3. Hashtag all of posts associated with your brand or the types of procedures you love.
  4. Follow anyone who follows you one twitter.
  5. Tweet at least once per day, it simple, fast and if you add hashtags related to the keywords people search when looking for you, chances are a few more people will find you.
  6. Answer people who direct message you on social media even if it’s as simple as saying thank you and asking them to contact your office for more information
  7. Blog about useful information about you and your practice. Need ideas? Think of the frequently asked questions patients ask you, people are searching for answers to these questions online too!
  8. Add the G+ button to every page of your website.
  9. Create a Pinterest board related to your practice!
  10. Check out your competition, if they are more active on social media most likely their practice will more active in the future.

While you may not have the time for social media now doesn’t mean you need to miss out on the terrific exposure and brand building social media can provide. Our social media solutions are extremely affordable and even more effective. Contact us at contact@omnimedicalmarketing.com for more information.

5 Key Elements of Medical Practice Website Design and Development

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In any good Medical Marketing plan, website design and development should not be overlooked.  Medical Website Design and Development can play a key role in SEO and the overall marketing for your website.  Take a minute to read through the 5 key elements of Medical Practice Website Design and Development below to ensure that you are seeing the results that you deserve from your hard work.

 

  1. Looks Matter
    • Too much or too little; if your website looks like it is part of the Vegas Strip or Times Square, it can quickly turn people off. The first 3 seconds matters. Three seconds will buy you 30 seconds, and those 30 seconds will buy you three minutes. Yes, your site needs to be pleasing to the eye, however, most people do not want to feel like they are being sold or advertised to. Remember what attracted people to your website to begin with. It was the content, not over the top graphics and a sales pitch. Yes, the internet has turned into the number one source of marketing, but it’s not necessarily what people are actually looking for.
    • Having a dated website, that looks like it was built ten years ago by the kid who lives next door, will give the impression that you are out of touch.  Some of the most cutting edge websites out there are simple, clean and yet elegant. A Chrysler 300 may appear to have the elegance of a Bentley.  That is until a Bentley pulls up next to one.  Both cars have very similar lines; however, a 300 will never match the class of a Bentley aesthetically. You can keep it simple and have all the class in the world.
  2. Navigation
    • Keep the overall navigation simple throughout all pages. Using top navigation on one page, left on other and right on the next will turn people off.
    • Make sure there are easy to find buttons/links to your photo galleries.
    • Phone number/address: Many sites we review make it very difficult to find the phone number of the medical practice on their website. Make sure it is clear and visible on every page. This alone will increase conversion.
  3. Content, content, content
    • Give people what they want and need right away.  Navigation should quickly allow your audience to find out who you are, what field you are in, what services you offer, what hours you keep, and how to contact you. When navigation is done correctly, people will never question what services you or your medical practice provide.
    • Consider offering downloadable content, like brochures that people can share at the dinner table. Not only will this provide the user with the information they want right away, it will give them something to look at time and time again. Allow people to email these brochures to their friends and family. Get creative with the message that you want people to receive.
  4. Make sure people can find you.
    • We made our name providing medical practices and plastic surgeons with top notch SEO. We certainly recommend you working with a reputable SEO, that specializes in medical practice websites. However, there are a few simple tricks you can to do help.
    • Name all of your photos relative to what they are. If you are a plastic surgeon in New Jersey each one of your photos should be named something like FaceliftNewJersey-01.jpg . This will let Google know what the photo is and provide you with a better chance of being ranked for that term.
    • Find more ideas on the SEO section of our blog: Medical Marketing | SEO
  5. Use Social media for your medical practice.
    • Being active on social media gives people the opportunity to provide you with more referrals. Each time your post is shared, your reach multiplies greatly. Because these shared posts are coming from friends, the value of the post is very high.
    • Consider using software to limit the time you need to invest, while actually increasing the amount of social posts being pushed out. We offer our Social Media Software with a free trial period.  This allows you to see the results with no risks.
    • Post messages that matter. Blogs, useful health tips, and interesting news stories will demand more attention. If people find value in your message, they will keep coming back and will be more likely to share this information.
    • Post on the weekends. People log into Facebook daily, but actually spend the most amount of time there during weekends. Posting during that time is highly recommended. This is also a time where your competition is most likely not posting. It’s Win-Win.

6 Ways to Increase Your Medical Practice Social Media Exposure

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1. Pick a great name for your page.

While this may seem pretty simple, many people get it wrong. Most will automatically want to start with their actual practice name. For example, if your practice name is “Mile High Plastic Surgery,” instead name your page “Plastic surgery at Mile high Denver”. Search engines assume the first few words are the most important, so you should consider this when naming your Facebook page. Not only will this increase the amount of traffic to your page from organic search, it has other benefits as well. When it comes to medical reputation management almost every practice has a “bad” review or two. Using Google’s outstanding SERP to your advantage can be a great way to show people you’re reputable and great doctor.

2. Use a great vanity URL

Instead of your medical practice Fan Page being facebook.com/111999585858, it should be changed to something like, www.facebook.com/OmniMedicalMarketing or “www.facebook.com/plasticsurgeon.orangecounty”. Again you want to utilize critical keywords people actually search on Google. Again, it may be natural to want to use your name or your practice name here, but keep in mind the goal is to create more exposure. People who already know you will be able to find your medical practice Fan Page by viewing your website, emails, or newsletter (as long as your links are there, so make sure they are). Once logged into Facebook you can check out and change your page name by clicking here https://www.facebook.com/username

3. Add your keywords strategically to your Fan Page

Like your own medical practice website design, key word optimization is the most important part of onsite SEO. Pay close attention on your Facebook page to the company description as these sections pull the most amount of weight. Here is an example of what it should look like:

Optimizing Facebook for SEO

SEO Title: The name of your page (See #1 above).
Meta Description: This is the “About” section of your Facebook Fan Page.

4. Make sure your address and phone number are identical to the number on your website

Local search is huge, can be “free,” and is critical to your success marketing your practice online. Google will use your phone number as a way to identify your practice location. Adding it to Facebook helps Google know your website practice is where you say it is, therefore you are more likely to come up in Googles local and AP search. Not only does this benefit rankings, it will improve your online reputation.

5. Add links from everywhere you can to your fanpage

Linking your medical practice website to your Facebook Fan Pages equals one vote of confidence. In addition you should be adding links to your Facebook page from any place you have an opportunity to. Make sure your blog has a link on every new blog you post. Post it on twitter from time to time. Add it to your Youtube page if you have one. Ask your patients, friends, family and employees to post it from time to time. Each one of these links will help move your Fan Page to the top of local search.

6. Post great information and it make it count for search!

The first 18 words in your post are the most critical, as these will serve as the meta description in Goggles search algorithm.  Make sure you focus on delivering a concise and keyword friendly description in your posts.  Also, it is common to not “Say Something” when you share a photo or link on your Facebook Timeline.  Take advantage of this opportunity to create an informative description.  While 18 words may not seem like a lot to work with, keep your message concise and to the point.  Not only will it quickly attract potential visitors to your Facebook Fan Page, it will pay great dividends in search engines.

We are always glad to share “secrets” with any medical practice in regards to Medical Website Design, Medical Practice SEO, Medcial Practice Social Media or other ways to help you bring your practice to the next level. As always if you would like a free website analysis or SEO check up feel free to contact us at 800 549 0170 ext 1

Benefits of Blogging for Your Medical Practice

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Okay, so a medical practice blog probably won’t compete with the likes of TMZ or Perez Hilton, but a well-written blog can have a large effect on the success of your Medical Marketing plan.  Updating your blog also supplies search engines with fresh content.  A medical blog can increase traffic to your site, create a social buzz around your practice, and attract new patients.  Taking a few moments a week to write an informative blog can go a long way toward achieving success in your medical practice.

“Word of Blog” Advertising

Similar to conventional word of mouth advertising, blogs can become a good way for patients and potential patients to spread the word about your practice.  With social sharing reaching an all new high, informative and even entertaining blogs can be easily shared and distributed among friends.  Obviously, this can have an effect on the visibility of your practice.

Social Media Marketing and Social sharing of medical blogs will grow your online footprint and bring more people to your site.  Search engines will also rank your blogs in search engine result pages.  This gives you another potential landing page for people searching within your medical field.  Having blogs that are popular on your site that generate a good amount of traffic will also improve the ranking of your main site.

Where Do I Even Begin?

Since you’re not writing about the newest Hollywood couple, coming up with content that is interesting to a reader can be difficult.  Keep in mind that people are searching for information related to your field, so small tidbits can be of great interest.  Blogs focused around FAQ’s that your practice has received can often generate more leads as potential patients type the same question into a search engine.  Relating popular topics in pop culture to your medical field can also generate interest in your site.  Always remember that there is never enough information and you should always add more!  The more you add, the more likely your blogs are to be followed, and search engines will recognize your efforts.

Content is King!

Taking all things into consideration, content is the most important part of your blog.  Pictures and videos are great, but new and fresh content will deliver the most traffic and search engine ranking results.  Not only will you be adding content that users will find interesting, you will also be giving search engines more content to read through and index.  Write your content for the user.  Whatever you do, don’t write content for search engines.  “SEO-Friendly Content” is growing in popularity, but it has a negative impact on conversion.  Make sure blogs are interesting and informative to users and the results will translate to Search Engine Results.  Writing content for a robot makes the content difficult to understand and can be frustrating for the average user.

Now, Share Your Blog With the World!

Use a social sharing tool to make sharing your blog simple.  By adding social links that will allow users to share the post with “friends,” social sharing can become a great lead generation tool.  After all, word of mouth and referrals are still the best way to attract new patients.

There is no doubt that writing a blog for your medical practice can become time consuming and seem pointless.  Just know that the benefits of writing a good blog will pay off in the long run.  Helping with SEO and Lead Generation, blogging is a way you can increase the number of initial consultations and appointments for your practice.

If you are looking for professional-grade SEO, medical website design and blog writing services, contact Omni Medical Marketing today. We will provide a free analysis of your website and your SEO, as well as a structured blog writing plan that will deliver results over the short and long term.

Call (800) 549-0170 and speak to Patrick.

Using Technology to Increase Marketing Impact

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In the internet world, technology moves at breakneck speed. It seems that new techniques and Medical Marketing opportunities arise every week. Let’s take a look at a few ways your medical practice can bring technology solutions into your medical marketing plan.

1. Website Contact Forms

Does your medical practice’s website design have the typical “contact us form”? Without a doubt it should! But, even more important, your website needs to include strong call-to-action buttons linking to contact forms using terms such as “Schedule a Consultation” or “Ask the Doctor(s).” These buttons will engage the user, resulting in a much higher lead conversion.

The form should be short enough to encourage submission but have strategic wording and data capture points so that you are better prepared to provide a relevant, timely follow-up.

2. Social Media Inclusion

Your medical practice website should incorporate some aspect of social media marketing. Whether it is recurring blog posts, Twitter streams, RSS feeds or Facebook Page embeds, or a combination of any of these, adding social media to your website increases page view times, entices visitors to seek more information, and builds your presence across the internet.

3. Local Search Elements

Google Map displays and Yelp reviews are just a few ways your medical practice can grow its local presence. Google Maps are an excellent way to bring contact information and geographic data to your existing and potential patients. Yelp reviews are a trusted resource to show your practice’s professionalism and instill trust among patients.

4. Flexible, Accessible Content

Does your website function in a variety of browsing devices? Can the content be displayed and accessed across mobile and desktop browsers? A properly designed and developed website will function at its best in any browsing environment. It will be accessible to search engines, mobile phones, tablet devices and traditional desktop computers.  Learn more about responsive website design.

Contact Omni Medical Marketing today for a free website analysis to ensure your surgical practice is leveraging technology at its fullest.