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The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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SEO

Is Your SEO Up To Date For The New Technology

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Is Your SEO Up To Date With The New TechnologyHow long has it been since you set up or updated the SEO on your website? Well with this day in age your digital marketing and SEO efforts must be constantly changing to match the newest coolest pieces of technology. Even if you updated your SEO last year it is already time to go though and make adjustments again.

A few of the hottest pieces of new technology on the market today are the Google Home and the Amazon Echo. The Google home and Amazon Echo are both voice activated home assistants. They work off voice commands and can answer your questions, remind you to do tasks and even search for places and or items on the internet. With this new technology hitting the market and being as popular as it is, your digital marketing and SEO efforts need to be properly set up, so that search engines can find and see your company’s information fast and easy. Without it your company can be lost due to the times.

Not just one aspect of SEO or digital marketing is going to help in the long run. Sure it might jump up your rankings fast and you will be ecstatic about that. But the main goal is to get your site ranked in the top positions and keep it up there. If you only do parts or a single item of digital marketing or SEO you will see your ranking success to be short lived.

The first step is to handle all of the SEO basics. This includes the Title Tags and Meta Description for all the pages just not the main home page. From there you jump in and getting even deeper with Internal Links, Header Tags and ALT Tags. But before you can even think about starting this process you need to have a true understanding of your business and your market. Right now, you might be wondering, well it is my business I am going to know all the information I need, WRONG. Every day I talk with different business owners to better understand their business and marketing needs. Most of them get stumped on the questions I ask. What is your #1 product or service right now? What is the most grossing product or service you offer? What is the highest searched product or service, out of the ones you offer? What demographic / geographical area do you want to target? These simple questions can stumble some of the most seasoned business owners.

Your second step will be to check all the content on your website. I cannot stress enough how important content is to your Digital Marketing and SEO campaign. Content is how search engines learn about your business and the products or services you offer. For example, if you are trying to sell a high end facial rejuvenating mask on your website and the only sentence you have is “This high end facial mask is the greatest mask in the world, you will want to keep using it day after day.”  The search engines have no idea what this product does and why it should pull it up when a user searches “High end anti-wrinkle mask” Each page on your website and or product pages have to state what the product is and have the proper keywords through out, so that page can be flagged when one of those keywords are searched.

Steps one and two are just as important as steps three, four, five, six and so on and so forth. I have highlighted steps one and two in the SEO basics to help you understand how important they really are. So I am going to ask you one more time, how long has it been since you set up or updated the SEO on your website? Are you sticking with the times or are you going to become lost because of it? If you cant remember the last time you updated your SEO it might be time to take a look at it. If you run into any problems while updating your SEO, let us know we are happy to help in any way that we can.

How Will Wearable Technology Affect SEO In The Future

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We are in a technology world, any one that says we are not is laying to themselves. Every day new pieces of technology are released and improved upon. Within the last couple of years having wearable technology is all the craze. Wearable technology can consist of fitness bands, smart watch’s and Augmented reality glasses. Each one of these have similar objectives, to connect to the internet or your smart phone to transfer and receive information and display it.

Smart watches have become one of the biggest pieces of wearable technology, one of the main reasons is because the price of smart watches has just continued to come down. Apple, Samsung, Pebble and Fossil are just a couple of the brands with smart watches out on the market today with even more on the way. With all of these smart watches already out there and the many more to come, how will this affect the traffic to your website you might ask. Well as wearable technology becomes more popular and more advanced we are going to see that a ton of your traffic will be done from wearable technology. With that being said if you are not prepared for this change you could possibly see the number of new patients coming to your medical practice significantly drop. In order to stay up with the competition, you must first and for most check your website.

If you have an old website representing your medical practice, there is a high chance that is it not mobile friendly. Mobile friendly websites are programed to alter themselves depending on the screen size someone could be using to view it. Mobile friendly website’s are a must in this day in age. Not only can an old website make your medical practice look older and out dates ruining that first impression to a potential lead, it can destroy the chance of them even getting to see your site to make their own dissection.

With older website’s you do not have the capability for SEO (Search Engine Optimization) like you would with a new website. SEO is the next big thing you need to look at after website design. You can have the most beautiful, custom built website out there and still not pull any new traffic to it. This is because of SEO. With how technology is today your SEO must be ever changing and constantly updated. You have to know all the in and outs for what is happening in the medical field on line. Then all of that information is put together and properly placed onto your medical website so that it follows the rules of the search engines and pulls the most traffic possible.

Who knows what is going to happen to technology in the next 4 to 5 years. We all might be looking at search results through our contact lenses. But I do know that website design and SEO will constantly be changing to match that new pieces of technology. The true question is are you? Are you making the changes to your website and SEO to make sure your medical practice is continually pulling new clients and is open to see those changes in the future.

DON’T Let Your Competition Take YOUR Business!

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Does it seem like all of your competition is getting all the business in your area? Well you might have to look into your marketing efforts. If your competition is doing any type of marketing and you are just going off of referrals, that might be your first problem. According to a study done by Chitika (An online advertising network, https://chitika.com) The average amount of traffic to a website by ranking is astonishing.

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Again this data is the percentage of traffic to specific position on the first page of Google Organic results. The data of the amount of traffic broken down by what page you are in in Google is even more surprising.

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So what does this data tell you? Well if your competition is working to be in the top 3 positions on the first page of Google and you are sitting at the bottom of page 5, your competition is going to get way more traffic to their website which means way more potential clients or customers.

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How can you get your business into the 91.5% of traffic range?

First: How old is your website? If you think your website could use some help take a look at an older post “Is Your Outdated Website Helping Your Competition?

Second: Is your site optimized for your products or services. If your website is not properly optimized, you can pull traffic but probably not the right traffic. The goal of optimization is to pull traffic to the site that is your perfect demographic for your business. If you have the perfect demographic coming to your website, you are going to have a higher conversion rate. For more information on optimization take a look at our Search Engine Optimization page.

Third: Is just optimizing your website enough? PPC (Pay Per Click) is another great opportunity to get right at the top of the Google ranking list. With PPC you can target specific users that fit within your demographic, that may be age, gender, Income, terms searched, previously visited and much more. PPC Basically means that you are Literally Paying Google for a user to click on your add. For more information, visit our PPC page.

Fourth: Do you have a difficult product or service to explain? Photography and Video is a great way to show potential customers or clients exactly what you have or do? If you have great images or videos showcasing your product to help explain what is looks like and how it works, can be better than written words to some users. You can also have images and videos of your office to help a customer or client feel more comfortable before even visiting your location. For more information and examples please visit our video marketing page.

If you take a look at these 4 different opportunities to better your position on Google, you are more likely to start competing with your competition for those top 3 positions on the first page of Google. If you are looking at these opportunities and data but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to start working your way to the top. (720) 549-9222

5 Basic Things You Should Monitor in Google Analytics

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It’s easy to brag that you get thousands of visits to your medical website each month, but is it quality traffic?  Are you using analytics to find a high-quality audience, or are you settling for a high number in the total visitors column and assuming your website will convert sooner or later?  This is an important question to ask yourself when spearheading your own Medical Marketing strategy.  For many, Google Analytics is the preferred tool for gathering information about your website.  While there are a number of other tools that will gather this information, Google Analytics has been the go-to-source for this information and has proven the most reliable.  That being said, it’s important to know what is available in analytics that you may or may not be using to gauge the success of your marketing.

By actually analyzing the large amount of data that Google Analytics provides, you can get a better idea as to marketing strategies that have worked, and strategies that have not.  For example, do you know how users are finding you?  Are they finding you in search?  If so, what search terms are delivering visits?  This is a just a small portion of the amount of information that you can find in analytics.  Below, you will find the top 5 basic things that you will find on Google Analytics, besides the total number of visits, that you should be monitoring.

  1. Average Time On Site – This is a great way to measure how engaged the average user may be.  Are you ranking for a term that doesn’t really have to do with the services you offer?  It’s more common than you might think.  For example, someone could be searching for the best tooth-whitening toothpaste and land on a dentist’s professional teeth whitening page.  While this is a generally positive outcome, the likelihood that they will immediately leave the site is much higher.  Using this information, you can change your keyword targeting to “Professional Teeth Whitening” to ensure that you are capturing the right audience.
  2. Landing Page – You might not think this is important, but knowing where people are entering the site is important.  Not all visitors to a medical website will begin their experience on the home page like you may want them to.  They may land on a procedure page, or a blog.  By knowing where users begin their experience, you can customize the navigation of the site to drive visitors to different areas of the site and improve engagement.  Are you relying heavily on blog tags and categories to drive traffic to your site?  If so, what is the user experience like once they’ve landed on a tag or category page?  The more important question to ask yourself is, if you took your focus off of tags and categories, and spent more time optimizing specific landing pages, are you willing to accept fewer visitors to your site that are much more likely to convert?
  3. Referral Sites – Not all traffic to a medical website will come directly from search.  If external marketing efforts are driving traffic to your site, it’s important to measure the return on investment.  If you are running an advertising campaign with Groupon, looking at referral sites can help you to determine if this particular idea was effective.  Also, if you’re paying for a directory listing, or you have purchased banner ads on other websites, the referral sites data in analytics will tell you if these investments are worth the money.
  4. Mobile Overview- As the number of visitors from tablets and smart phones increase, it is important to understand how much traffic is coming from a mobile device.  This information is going up across the board, but you might be surprised to learn that 25% of all healthcare related website traffic is coming from mobile devices.  If you are seeing a significant amount of traffic coming from mobile devices, this will drive home the importance of having a mobile site built with responsive design.
  5. Geographical Location – If you know that you want to geographically target certain areas with SEO, do you know which cities, and do you know how to track your success?  Google Analytics also tracks where website visitors are physically located and reports that information.  For a dentist, they may want to create a tighter geographical area to target, while a plastic surgeon may want to create a much larger reach just based upon the nature of their medical practices.  While people may be willing to travel further for plastic surgery, the same may not be true for dentistry.  If you are a dentist that finds a significant amount of your website traffic is coming from surrounding cities, and you’re not seeing an increase in patients, it may be time to reassess your marketing strategy.

While Google Analytics offers much more data to comb through, these five basic examples of additional data can give you a great perspective on your current medical marketing strategy, and the additional data could lead you to even manipulate your current strategy.  Paying close attention to these additional factors will help you to attract potential patients that are much more likely to convert once they reach your medical practice website.

If you don’t know if your current medical marketing strategy is working to the best of its ability, or if you are looking for someone to manage the massive amount of data that is generated by analytics tools, give Omni Medical Marketing a call.  Our team of trained marketing professionals can help you to analyze the data to determine what things you may be doing right, and what things you may not be doing as well.

Call 800-549-0170.

Is your medical website part of a link wheel?

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For many of you, your first question will be “What is a link wheel?”

In short, a link wheel is to create a pattern of links which flow from one website to another which would finally link to a targeted website for the benefit of promotion.  That is to say that building quality links can be a time consuming task, and by building out a link wheel consisting of sites you control, it’s essentially taking a short-cut.  What’s astonishing is that most medical practices don’t know that their medical marketing firm is even adding these pages to their site for the purpose of link-building.

Google has said time and time again that building link wheels will hurt your own online marketing efforts in regards to SEO.  While passing a link from your site to another may be a good thing if you are referring or recommending another practice or company, doing so for the sole purpose of gaining higher rankings could significantly impact your rankings in a negative way, if and when Google catches on ( and they will).  It’s also important to note, that if you don’t know the page is there and a potential patient finds it, what links will they actually find?  Will they find links to your competitors?  While it seems hard to believe, this actually happens more often than you would think.

How do I know if my site is part of a link wheel?

For some it may be easy; we found a large number of plastic surgeon websites designed and built with a page called “resources” . For these sites you can usually enter your URL this way to land on this page. “sampleplasticsurgeonwebsitedesign.com/RESOURCES”. Once you find this page, you’ll be able to see a number of outbound links to other medical practices and related websites.  For others we need to do a little more digging to find these pages that are often buried within the site structure. At no cost, we can research this for you to see if there is a hidden page on your site that you may not even know about.   Just shoot us an email with your website name and we will let you know the results (contact@omnimedicalmarketing.com).

What can I do if my website is part of a link wheel ?

First, ask your provider to take the page down and request in writing an agreement that they will not link to any other websites without your permission. For some, your provider may have included permissions in your contract for them to add links. This will obviously make removing links difficult and you may have to wait till your agreement expires in order to remove the links.

There is a right way and a wrong way to optimize a website for rankings. Easy come, easy go applies. We have witnessed many of our competitor’s client sites drop significantly in the rankings over the last year, mostly due to Google’s SEO updates. If a medical practice SEO company is using spammy links or links wheels, someone is going to get burned.  In these cases it is always the clients and not the SEO company.

Call 800-549-0170.

5 Key Elements of Medical Practice Website Design and Development

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In any good Medical Marketing plan, website design and development should not be overlooked.  Medical Website Design and Development can play a key role in SEO and the overall marketing for your website.  Take a minute to read through the 5 key elements of Medical Practice Website Design and Development below to ensure that you are seeing the results that you deserve from your hard work.

 

  1. Looks Matter
    • Too much or too little; if your website looks like it is part of the Vegas Strip or Times Square, it can quickly turn people off. The first 3 seconds matters. Three seconds will buy you 30 seconds, and those 30 seconds will buy you three minutes. Yes, your site needs to be pleasing to the eye, however, most people do not want to feel like they are being sold or advertised to. Remember what attracted people to your website to begin with. It was the content, not over the top graphics and a sales pitch. Yes, the internet has turned into the number one source of marketing, but it’s not necessarily what people are actually looking for.
    • Having a dated website, that looks like it was built ten years ago by the kid who lives next door, will give the impression that you are out of touch.  Some of the most cutting edge websites out there are simple, clean and yet elegant. A Chrysler 300 may appear to have the elegance of a Bentley.  That is until a Bentley pulls up next to one.  Both cars have very similar lines; however, a 300 will never match the class of a Bentley aesthetically. You can keep it simple and have all the class in the world.
  2. Navigation
    • Keep the overall navigation simple throughout all pages. Using top navigation on one page, left on other and right on the next will turn people off.
    • Make sure there are easy to find buttons/links to your photo galleries.
    • Phone number/address: Many sites we review make it very difficult to find the phone number of the medical practice on their website. Make sure it is clear and visible on every page. This alone will increase conversion.
  3. Content, content, content
    • Give people what they want and need right away.  Navigation should quickly allow your audience to find out who you are, what field you are in, what services you offer, what hours you keep, and how to contact you. When navigation is done correctly, people will never question what services you or your medical practice provide.
    • Consider offering downloadable content, like brochures that people can share at the dinner table. Not only will this provide the user with the information they want right away, it will give them something to look at time and time again. Allow people to email these brochures to their friends and family. Get creative with the message that you want people to receive.
  4. Make sure people can find you.
    • We made our name providing medical practices and plastic surgeons with top notch SEO. We certainly recommend you working with a reputable SEO, that specializes in medical practice websites. However, there are a few simple tricks you can to do help.
    • Name all of your photos relative to what they are. If you are a plastic surgeon in New Jersey each one of your photos should be named something like FaceliftNewJersey-01.jpg . This will let Google know what the photo is and provide you with a better chance of being ranked for that term.
    • Find more ideas on the SEO section of our blog: Medical Marketing | SEO
  5. Use Social media for your medical practice.
    • Being active on social media gives people the opportunity to provide you with more referrals. Each time your post is shared, your reach multiplies greatly. Because these shared posts are coming from friends, the value of the post is very high.
    • Consider using software to limit the time you need to invest, while actually increasing the amount of social posts being pushed out. We offer our Social Media Software with a free trial period.  This allows you to see the results with no risks.
    • Post messages that matter. Blogs, useful health tips, and interesting news stories will demand more attention. If people find value in your message, they will keep coming back and will be more likely to share this information.
    • Post on the weekends. People log into Facebook daily, but actually spend the most amount of time there during weekends. Posting during that time is highly recommended. This is also a time where your competition is most likely not posting. It’s Win-Win.

Benefits of Blogging for Your Medical Practice

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Okay, so a medical practice blog probably won’t compete with the likes of TMZ or Perez Hilton, but a well-written blog can have a large effect on the success of your Medical Marketing plan.  Updating your blog also supplies search engines with fresh content.  A medical blog can increase traffic to your site, create a social buzz around your practice, and attract new patients.  Taking a few moments a week to write an informative blog can go a long way toward achieving success in your medical practice.

“Word of Blog” Advertising

Similar to conventional word of mouth advertising, blogs can become a good way for patients and potential patients to spread the word about your practice.  With social sharing reaching an all new high, informative and even entertaining blogs can be easily shared and distributed among friends.  Obviously, this can have an effect on the visibility of your practice.

Social Media Marketing and Social sharing of medical blogs will grow your online footprint and bring more people to your site.  Search engines will also rank your blogs in search engine result pages.  This gives you another potential landing page for people searching within your medical field.  Having blogs that are popular on your site that generate a good amount of traffic will also improve the ranking of your main site.

Where Do I Even Begin?

Since you’re not writing about the newest Hollywood couple, coming up with content that is interesting to a reader can be difficult.  Keep in mind that people are searching for information related to your field, so small tidbits can be of great interest.  Blogs focused around FAQ’s that your practice has received can often generate more leads as potential patients type the same question into a search engine.  Relating popular topics in pop culture to your medical field can also generate interest in your site.  Always remember that there is never enough information and you should always add more!  The more you add, the more likely your blogs are to be followed, and search engines will recognize your efforts.

Content is King!

Taking all things into consideration, content is the most important part of your blog.  Pictures and videos are great, but new and fresh content will deliver the most traffic and search engine ranking results.  Not only will you be adding content that users will find interesting, you will also be giving search engines more content to read through and index.  Write your content for the user.  Whatever you do, don’t write content for search engines.  “SEO-Friendly Content” is growing in popularity, but it has a negative impact on conversion.  Make sure blogs are interesting and informative to users and the results will translate to Search Engine Results.  Writing content for a robot makes the content difficult to understand and can be frustrating for the average user.

Now, Share Your Blog With the World!

Use a social sharing tool to make sharing your blog simple.  By adding social links that will allow users to share the post with “friends,” social sharing can become a great lead generation tool.  After all, word of mouth and referrals are still the best way to attract new patients.

There is no doubt that writing a blog for your medical practice can become time consuming and seem pointless.  Just know that the benefits of writing a good blog will pay off in the long run.  Helping with SEO and Lead Generation, blogging is a way you can increase the number of initial consultations and appointments for your practice.

If you are looking for professional-grade SEO, medical website design and blog writing services, contact Omni Medical Marketing today. We will provide a free analysis of your website and your SEO, as well as a structured blog writing plan that will deliver results over the short and long term.

Call (800) 549-0170 and speak to Patrick.

5 Reasons Your Practice Should Use Microsite Marketing

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Microsite Marketing is hardly a new concept in Search Engine Optimization, but it is one of the most underutilized tools available.  A microsite is simply a small site that is built to focus on a small part of your practice.  Most often used for specials or sales, microsites are also an effective tool to focus on one procedure you may offer at your practice.  The important thing to remember with microsites is that you are not building sites for the sake of building sites.  While there are many benefits to microsite marketing, it has to be done correctly to actually have an impact.

Many marketing firms don’t currently use this method to market a client’s practice.  If done correctly, it’s a valuable tool that we use to target a specific audience with a specific message.  Again, if done incorrectly, this can be an effective way to get yourself punished by search engines, and can be costly for a marketing firm to implement.

The 5 Major Benefits of Microsite Marketing

  • Targeted Message to a Targeted Audience:  Using plastic surgery as an example, how often does someone visit your site and have to search to find the procedure that they are interested in having?  Taking some of the more popular procedures and creating microsites can make this much simpler.  By creating a microsite dedicated to breast augmentation, you’ve made it easier for potential patients to find you and learn more about the procedure. 
  • Procedure Specific Content: Focus on the most popular procedures at your practice and write great content designed to get a potential patient’s attention.  Generally, on a main site, you have content that keeps things relatively simple and encourages people to schedule a consultation to learn more.  This is done for multiple reasons.  First to get patients in the door, but second because you don’t want to overwhelm them with information if they’re looking for a specific procedure.  Microsite Marketing allows you to speak directly to a potential patient for a specific procedure so you can be more thorough.
  • Web Presence and Authortiy: If you want to show search engines that you’re an expert on a given topic, one thing they will look for is web presence.  You essentially want to create a larger footprint online that can be easily found within a search in your area of expertise.  By creating microsites, you are expanding your reach online by giving potential patients more areas where they may find your practice.
  • Targeted URL’s Rank Much More Quickly:  Especially when it comes to Bing or Yahoo, a targeted URL can rank quickly in search engines.  For example, the domain, “breastaugmentationkansascity.com” will rank quickly for any potential patient looking to have a breast augmentation done in Kansas City.  Seems simple, right?  By using targeted domains, you can get traffic to your microsites quickly through search, and redirect them to your main site for more procedures.  See updated post concerning Exact Match Domains.
  • Link Value to the Main Site: While linking from a microsite to your main site won’t be equal in value to many sites, there is still significant value in these types of backlinks. As we discussed in the post, “Medical Websites – 5 Fundamentals for Search Engine Marketing” link value is important to your online marketing plan.  Make sure to link to other credible websites that are relevant to your topic though.  Linking all links to your main site may appear as a “link farm” to Google, and you could be penalized for it.

Since microsites are smaller than full websites, they can also be inexpensive to design and develop.  Microsite Marketing creates an inexpensive way to generate new leads with focused content.  To learn more about microsite marketing, contact us today.  We’d be happy to discuss each of the above details further and to get you started on the right track to a successful online marketing campaign.

Call 800-549-0170.

Medical Websites – 5 Fundamentals for Search Engine Marketing

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When considering Medical Website Marketing for your practice, there are 5 key fundamentals that are important to the success of you online marketing campaign.  Since Search Engine Optimization is a constantly evolving strategy, it’s important to understand the basics.  Doing the basics of Search Engine Optimization will ensure that you can achieve quality ranking within search engines, while suffering little impact from search engine updates.  While there are certainly ways to cheat the system (Black-Hat SEO), updates to search engine algorithms make these methods ineffective in the long run.

As a long term solution, SEO can be effective if done correctly.  Following the 5 fundamentals listed below will ensure preferable search engine ranking for years to come.

5 Fundamental Elements for SEO and Medical Website Success

1. HTML Based Web Design

The days of using FLASH are dead.  If you find that your current website is based heavily in FLASH, it’s time to update your site.  Providing quality content on your website for prospective patients is quite simply the most important thing you can do to enhance your Search Engine ranking.  If you use FLASH, it is invisible to search engines and return to Google as a blank page.  With new developments in HTML, medical website designers and developers can now achieve the same effects that FLASH offers, but will also be recognizable to a “search bot.”

2. Page Titles, Descriptions, Keywords

The second most important thing you can do to maximize your on-site SEO is to enter effective page titles, descriptions, and keywords.  Search engines are giving you an opportunity to tell search bots what you do and what your website represents.  Don’t waste this opportunity.  Granted, it can be time consuming entering these in on each page and identifying keywords.  Trust me when I tell you, it is essential to ranking well within search engines and you should make this step a priority in your Medical Marketing plan.

  • Page Titles: This is the most important of the three.  This is your opportunity to tell search engines about you and your practice in 70 characters or less.  This is the text that will appear in bold on the search engine results page.  Titles should be concise, specific, and relevant to the page content.
  • Descriptions: This is the short description that appears in the search engine results page. This can also be used to tell search engines what any given Typically limited to 150 characters, a well written description can have a large impact on click-through-rate (CTR).
  • Keywords: Keywords used to have much more value in the SEO world.  You used to be able to rank for keywords by simply including them in you on-site SEO.  This is no longer the case.  While there is no data to show how much value keywords have, there is a chance that these have zero value.  This area is commonly used for misspellings or keywords that may not be searched frequently.

3. URL’s – Search Engine Friendly

While this is hardly a new idea to SEO, it has gained importance with the popularity of Bing as a search engine.  Recent studies have shown that Bing favors sites that use keywords in the actual URL.  You want to use a keyword that has high search volume.  For example if you are a plastic surgeon in Florida who wants to increase your traffic for breast augmentations, your URL might be: www.floridaplasticsurgeon.com/breast-augmentation.  This will give your site a little more credibility than your competitors who may not be using this technique. (Read more about recent updates concerning Exact Match Domains)

4. Sitemaps

You’ve seen the word on sites before, but do you really understand what they are and how they function?  If you’ve ever clicked on a sitemap link, you’ve probably been taken to what appears to be a simple directory of a site.  It’s not typically user friendly, and seems to serve little purpose.  Guess again.  Sitemaps are meant for search engines to read.  A search engine can see every page of your site through the sitemap which increases the chances all of your pages get indexed for search.  Keeping an updated sitemap will also help to update search engines when you make changes or add pages to your site to reflect immediately in search results.

5. Links 

(Note: When this article was originally published, some techniques were effective that are no longer effective.  The below content has been updated to reflect changes within search engine algorithms)

Building links is the most effective way to generate credibility for your website.  Each link that links to your site is essentially voting for you.  They’re telling the world that they agree with your content and value it as a good resource.  The important thing to remember is that links coming from a reputable site are always more valuable to your overall rank.  A site that has no authority linking to your site is worth nothing.  So unlike election season, not every vote counts.

Links out to other sites are also good, but who you link out to can be just as important.  Links to reputable sites that are seen as experts in your given field can be valuable.  Links to random sites that have no authority can actually bring down the inherent “value” of your site.  You’re essentially putting your stamp of approval on a website, so make sure you approve first.  Some believe that you lose value for each time you link out to another site.  That you’re essentially telling search engines, they know it better, so they get the credit.  Either way, links out to other sites should be carefully planned and used sparingly.

While these 5 fundamentals for search engine marketing success are not the total solution, this can be a great start to improving the marketing plan for your medical practice website.  With new tools and programs coming out daily to help with conversion and click-through-rate (CTR), staying on top of your marketing plan will help to grow your practice exponentially.

Please contact Omni Medical Marketing if you need medical website design, or if you have any questions about Internet Marketing.

SEO & Website Design for Plastic Surgeons

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Plastic surgeon website design and SEO is a focus for Omni Medical Marketing and our staff.  We take a few factors into account when designing and building a custom website.  These factors include: aesthetics, functionality, visibility, and conversion rate.  All of these factors play a large part in any project, because the best sites are the ones that can be found within a search engine and generates leads.

Our completely custom websites are designed to deliver a professional and unique experience for potential patients.  With our social media and SEO campaigns, any custom site will be easily discovered in search engines like Google, Yahoo, or Bing.  After all, if they can’t find your website, it doesn’t matter how aesthetically pleasing it may be.  Once someone has found your site, our interactive menus and calls to action will lead to potential patients for your practice.

Custom photo galleries, customized video players, lead generating microsites, and in house copywriters work together to create a fully customizable marketing package.  Omni Medical Marketing’s packages will increase rank in search engine results, resulting in more leads for your plastic surgery practice.

Once a world class plastic surgeon website is created, the Plastic Surgeon Search Engine Optimization (SEO) begins.  We will promote your site across the web increasing the online visibility while also increasing the visibility within search engines.  The process of SEO is ever evolving, and Omni Medical Marketing keeps up with all updates to ensure that quality rankings will be achieved.  The initial process can take around 90 days, but will continue into the future to ensure constant improvement in ranking.  In a short term period as well as over the long term, SEO can lead to exponential growth in ROI.

Why Focus on Plastic Surgeons

Since lead generation for a plastic surgeon does not rely on physician or insurance company referrals, search engine optimization can be a great alternative.  Lead generation for plastic surgeons generally comes from one of three places.

  • Referrals that come from friends or family of former patients
  • Professional Affiliation Websites, Magazines and Trade Publications
  • Internet Searches

The first two typically take a much longer time to affect.  These can take a plastic surgeon years to make a difference in, and they are based on work that a plastic surgeon has already done.  Search Engine Optimization is different in that it can be affected in a relatively short amount of time.

How long will it take to be #1 in Search Rankings?

There really is no way to determine how quickly rankings will be affected.  There are a number of factors that contribute to Plastic Surgeon SEO, and the list only seems to be getting longer.  Along with things that can be done to change ranking, there are also uncontrollable factors like domain age.  These uncontrollable factors can impede the process.  Although with Omni Medical Marketing’s different online marketing packages, you will definitely see improvement on your rankings in the first 90 days.

Does Omni Medical Marketing Only Work With Plastic Surgeons?

Quite simply… No.  While we seem to have had great success in this specific area, we can and will work with any medical professional that wants to see better results from his/her online marketing plan.  This includes specialized fields at any phase of their business development.  When you have a new practice that just opened, or a practice that has seen a decline in clients over the past few years, Omni Medical Marketing can deliver a quality marketing package that will deliver much needed leads your way.

If you have a medical practice and feel that your website is not generating the kind of traffic it should, contact us today and learn more about our previous clients.  We can help you to see the power of internet marketing and the effect it can have on your practice.

Contact Omni Medical Marketing today for a consultation and custom medical marketing package for your Plastic Surgery Practice.