The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Responsive Website Design

Keep Your Medical Website Design Clean and Lean

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Previously, we have explored the benefits of Improving Calls to Action and optimizing traffic through A/B Testing. However, you might have wondered why we don’t just put every possible trick we have up on a page and see what sticks? Why waste time trying to perfect all of these little elements when we can shotgun test them all at once? Well, the answer is fairly simple: Less is More. Keeping your website clean and clutter-free will keep conversions high, improve website performance, and impart trust in your expertise.

Simplicity in Medical Website Design

The key to a good conversion rate on your website is to maximize content and interaction with the fewest possible number of elements. Just like with the 80/20 rule, the majority of your audience is generally only looking for a small number of items. By placing emphasis on these items and organizing your site around them, you can funnel traffic to where it is most important. Take Hick’s Law for example: it states that with the increased number of options presented to a user, the longer their decision time will be. If you overload a user with too many buttons, lists, and menus, the better the chance that they will make no decision at all and simply leave your site not knowing where to begin. Similarly, Occam’s Razor states that the simplest solution is more often than not the correct solution. Keep your layout and navigation simple, and users will be more inclined to stay on your site and visit more pages, drastically improving their conversion rate.

Hick's Law: The more options presented, the longer it takes to make a decision

Hick’s Law: The more options presented, the longer it takes to make a decision.

Medical Website Design Performance

On a technical level, keeping your site clean and clutter-free will help your page load and speed up your site. The less the browser has to render, the faster it can convey content to the user. In the mobile space, this distinction can be all the difference in the world, as users who have to wait over 4 seconds for a page to load are overwhelmingly likely to exit your site altogether. In fact, stats show that 61% of users who visit mobile unfriendly sites are likely to leave and visit a competitor’s site instead.

Statistic: 61% of internet users who visit a mobile unfriendly site are likely to leave to a competitor’s site.

Statistic: 61% of internet users who visit a mobile unfriendly site are likely to leave to a competitor’s site.

Medical Website Design Expertise

Clean design also imparts on your website visitors that you are an expert in your field. How so? When we are in the process of making a purchase decision, we weigh a variety of options including those called “surrogate indicators of quality.” Research has shown that people are more likely to buy more expensive versions of the same product because of a perceived increase in value (it costs more, therefore it must be better). Much in the same way, relaying content in a clear, straight-forward manner, with only a handful of incidental elements such as forms and Calls to Action, tells your visitor that you know precisely what matters, cutting out the fluff. This seemingly innocuous difference is an indicator of the quality of your services. In your audience’s mind, a good medical website design means a good medical professional.

If you’re ready to take the editor’s pen to your site, contact Omni Medical Marketing for a Free Medical Website Analysis where we will evaluate your site and give you recommendations for improvement at absolutely no cost. We think you will quickly see why the knowledge and insight behind every Omni Medical Marketing website makes them the best in the industry.

Using Technology to Increase Marketing Impact

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In the internet world, technology moves at breakneck speed. It seems that new techniques and Medical Marketing opportunities arise every week. Let’s take a look at a few ways your medical practice can bring technology solutions into your medical marketing plan.

1. Website Contact Forms

Does your medical practice’s website design have the typical “contact us form”? Without a doubt it should! But, even more important, your website needs to include strong call-to-action buttons linking to contact forms using terms such as “Schedule a Consultation” or “Ask the Doctor(s).” These buttons will engage the user, resulting in a much higher lead conversion.

The form should be short enough to encourage submission but have strategic wording and data capture points so that you are better prepared to provide a relevant, timely follow-up.

2. Social Media Inclusion

Your medical practice website should incorporate some aspect of social media marketing. Whether it is recurring blog posts, Twitter streams, RSS feeds or Facebook Page embeds, or a combination of any of these, adding social media to your website increases page view times, entices visitors to seek more information, and builds your presence across the internet.

3. Local Search Elements

Google Map displays and Yelp reviews are just a few ways your medical practice can grow its local presence. Google Maps are an excellent way to bring contact information and geographic data to your existing and potential patients. Yelp reviews are a trusted resource to show your practice’s professionalism and instill trust among patients.

4. Flexible, Accessible Content

Does your website function in a variety of browsing devices? Can the content be displayed and accessed across mobile and desktop browsers? A properly designed and developed website will function at its best in any browsing environment. It will be accessible to search engines, mobile phones, tablet devices and traditional desktop computers.  Learn more about responsive website design.

Contact Omni Medical Marketing today for a free website analysis to ensure your surgical practice is leveraging technology at its fullest.