The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Practice Improvement

3 Steps to Increase Your Medical Practice Website Conversion

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Whether your website is focused on plastic surgery or family medicine, converting  online visitors into a full waiting room is critical. Having a website just to have one is a waste of time and money. Regardless of where your medical practice is located, following a few simple steps can make a world of difference.

Of course there is the obvious, is your medical website world class? Does it tell the user in a matter of minutes you are someone they want to see? Is it responsive, offering mobile users ( 25+ percent of visitors) a great experience? What is the first impression of the user?

Then there is the not so obvious; the little details that are often missed, yet easy to fix. These three simple changes can make a world of difference in increasing leads for your medical practice.

  1. Contact Information – Often times, visitors come to or land on a page of your site other than your home page. If a user starts out on one of your services offered pages, is your phone number present on that page? How about contact forms? Each page of your website should have both of these things. If you have a responsive medical website, is the click to call feature present on each page? This is the biggest mistake we see when on a new clients previous site.  Contact information should be present for every visitor, including visitors who may begin on a different page of your site or mobile users.
  2. Short forms – Many users want to contact your office because they are interested in your services or trust your reputation, and want to book an appointment right away.  They may not follow through for one simple reason. People are lazy! Most people have no interest in filling out a lengthy form, providing detailed personal and medical information, or spending 20 minutes just trying to get in to see you. Keep your forms simple with name, phone number, email address and zip code. Keep the entry barrier for your medical practice as simple as possible. If you really want or need all of their information for their appointment, follow up with an email asking them to provide it to you, or simply have them fill out the information when they make their first visit. Studies have shown that people who do not complete these forms typically fill out a portion of them before giving up. Keep your public forms on your website simple and easy to use.
  3. Simple Incentives – If you offer free consultations for first time appointments, make sure to let the user know that right away. What other perks does your medical practice offer that could be added to your website? Do you have a loyalty or referral program? Are you accepting new patients, or do you offer same day appointments? Do you have a call to action letting people know about any seminars, public speaking or outreach programs potential patients may want to attend? People are always seeking convenience and value.  Separate yourself from your competition on your site and you will see a positive change in your waiting room.

If you want to learn more about increasing conversions for your medical website design, or if you are interested in learning more about best practices designed specifically for medical practices, Contact Omni Medical Marketing today.

Call 800-549-0170.

June 2012 Newsletter – Google Plus, SEO, reputation management

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June 2012 Newsletter 

Omni Medical Marketing

Google has made big changes, stay informed and thrive.

Google+ is the newest social network that really matters (because it’s owned by Google), and every business in the world that cares about getting search traffic from Google had better take notice.

This is no small effort, and no half-hearted attempt at creating a social network to battle Facebook (remember Google Buzz?).  The intelligent folks at Google have finally created a social network that has the potential to be a game-changer.

For the savvy Internet Marketer, Google+ has (or will soon) become THE place to be. The integration with other Google services makes it an essential tool for businesses, and the cultivation of the social aspects offers immense potential for interacting with your patients and promoting your practice in multiple channels.

Facebook and Twitter will have their piece of the social marketing pie for the foreseeable future, but their relevance will likely be an inverse relationship with the popularity of Google+.

Based on the minor rant above, we obviously feel that Google+ is going to be important, but what are the specific reasons that we think it’s going to be essential?

5 Reasons Why Your Practice MUST rapidly adopt Google+ — Read more here

Recent survery: 67% of all cosmetic surgery patients found or researched thier doctor online before having surgery.
Omni performs no cost, no obligation medical website design and medical practice SEO analysis for all plastic surgeons at no cost! Contact us today at (800)549-0170, reply to this newsletter or email us at contact@omnimedicalmarketing.com for your free report today.
Orlando Doctor Sues Patient

Orlando Dr. Sues Patient

Yesterday I read a story about a Doctor in Orlando that is suing a patient. This brought up many interesting questions and a few conversations with plastic surgeons late last night.

Very interesting , take a look at the story here-

Michael Giuffrida, MD

June Promotion – 10 Free Microsites!

Our microsites bring power to your main site! Not only do microsites increase rankings they also provide you with a larger piece of the online pie! For the month of June we are including ten microsites at no addtional cost with our elite medical SEO and medical website design package. Read more or contact us today for more details (800) 549-0170

Reputation Management

Reputation Management

With the amount of people doing thier homework on the internet your online reputation means everything. We love giving our readers valuable information, partnering in your roadmap to success. For great medical reputation management check out this series of blogs written by our founder and CEO by clicking here. 

Beverly Hills Institute

Featured Client of the Month!

BevHills.com

Total keywords ranked: 321
1st page rankings: 83
Last month’s traffic: 8365
Traffic from search: 6319

” Our website traffic, SEO rankings, and consultations improved dramatically after we started working with Omni eight months ago. This significant growth has continued during the first quarter of 2012.” 

– Richard W. Fleming, MD

Richard Lesher

Employee of the Month

Richard Lesher, who manages our social media and content writing departments, without a doubt deserves this month’s award. Richard was recently promoted from Social Media Consultant to manager of each department.

A Denver native, Richard gradutated from the University of Northern Colorado with an English Degree which he uses every day while editing and managing our content writing and social media team. We’re proud of Richard and appreciate all of his hard work.


Medical Reputation Management | Step 2

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At this point, hopefully you have identified any negative reviews or comments posted about you and or your practice online. At the same time, hopefully you and your staff have identified the patients who posted each of these reviews. If you have yet to identify the individuals,  give another go at it. Most likely the same comments that were posted online were articulated to someone in your office.

I know who posted this comment, now what? 

Do your best to contact them personally. A simple phone call will work best. Ask then to go over their issue with you over the phone. If it warrants setting up an appointment to visit with them in person, make sure you are not late for this appointment and plan to spend as much time as needed to hear the patient out. Time equals love for most of us. We feel good when people are willing to spend time with us. At the least, it will show you care.

Do your best to make the situation right! 

This does not mean giving them anything for free, however it might mean giving out your cell phone for any reason they may need it. It may also mean offering them a discount on future services. We have all had terrible customer experiences. Some of these experiences only made us more frustrated, while others made us feel much better and created an environment for us to want to continue doing business with the company or individual who originally upset us. Only you know the best way to right a situation. Using your own experiences will give you a good idea of how to turn the situation around.

Ask that the review/comments be removed or that an additional comment be made. 

I would never suggest you ask a patient to remove a negative medical review right away. Give it a little time and then ask. Frame your request with “can you do me a personal favor?” Everyone loves hearing a professional ask them for a favor. It makes us feel good; like we matter, and of course your patients do matter!

I have no idea who wrote the review.

If you don’t know who wrote the review, there are two steps to take. Both are equally important.

1)      Contact the webmaster of the site.

E-mail is usually the only option. Inform them you have tried to identify the patient, however you are unable to do so. Suggest that the review or comments are from one of your competitors or a disgruntled former employee. Ask them if they are able to identify the reviewer. Mention you do not need their personal information, but rather that you only want to make sure it is a real person with a real issue.

2)     Post a rebuttal!

Posting your own comments will show other readers that you care! Make sure to be non-confrontational in your comments. Ask the person to contact you at your office so you can make the situation right and hear out their issue. If I see a negative review but see a well written thoughtful, caring rebuttal, I actually give more value to it then I would to a positive review in the first place. The value here can be tremendous! Everyone makes mistakes, lets people down, and flat out drops the ball from time to time. This we all know. What we appreciate and respect is when someone takes action to make it right!

Read More: Medical Reputation Managment | Step 1

Patrick Chavoustie

CEO

OmniMedicalMarketing.com

Direct: 303) 588- 8187

E-mail: patrick@omnimedicalmarketing.com

Medical Reputation Management | Step 1

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As promised, I am putting together a series of informative blogs on medical reputation management for any type of medical practice. Each of these blogs will be focused on very specific areas and will require action to be taken. Some of these areas will be easier than others to implement. The last blog that I will write in this series will not only be focused on cleaning up your reputation, it will also include a strategic way to build a positive online reputation, while turning a negative into a positive.

Step 1.  Find out what is being said about you and your practice.

Finding out what is being said about you and where it is being said is obviously the first step. It is best to bring in the staff to help you tackle this task that should take less than an hour. I suggest using staff, not only to save you time, but to inspire them to produce a level of service within your office that will proactively limit any future negative reviews (See step 2).

In order to make sure you are getting actual real time results, I suggest you clear your cookies and cache on each computer that will be used to search. If you have been doing searches related to your practice such as “Plastic Surgeon Orange County” or “Sports Medicine practice St. Louis,”  you may end up with the results you have recently reviewed, as opposed to the real-time results.

I suggest you use terms such as your name and every variation of it (i.e. Dr. Jones MD, Dr. Jones, Dr. David Jones, and Dr. David Jones MD). Also use the name of your practice, your phone number, and your address as key words in your searches. Run each one of these searches in Bing, Yahoo, and Google. Each of these search engines has its own algorithm and will produce different search results. Medical, Plastic Surgery and Dental SEO does not return the same results in each search engine. Bing may miss something that Yahoo picks up etc…

Once you have identified any negative reviews take note of them. In step three of this series we will start to show you how to remove them. Keep track of each by cutting and pasting the link into a Word file or an email you send to yourself.

Keep informed on what is being posted about you…but don’t pay for it!

There are many services that, for a monthly fee, will monitor what is being said about you online. As far as I am concerned this is a waste of money. For absolutely no cost, you can set up Google Alerts. While it is important to know that Google will not always return everything that is being said about you, neither will any pay-for services company that I am aware of. However, Google will pick up most, and it is an absolute must that you get going with this right away. It always eats at me when people pay for services they can receive for free.  If you are not sure how to set up these alerts, shoot me an email and I will be more than happy to show you.

Read More: Medical Reputation Management | Part 2

Patrick Chavoustie

CEO

OmniMedicalMarketing.com

patrick@omnimedicalmarketing.com

Direct Line: (303)588-8187

Medical Reputation Managment – Orlando Doctor Sues Patient?

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Yesterday I read a story about a Doctor in Orlando that is suing a patient. This brought up many interesting questions and a few conversations with plastic surgeons late last night concerning medical reputation management.

If you have time, take a look at the story here-

Orlando Doctor sues patient over online post

 

How much damage can be caused by just a few bad reviews?

I believe it is said, if you have a happy customer, they will tell one person, if you have a disgruntled customer, they will tell 20. This has changed quite a bit as we all know. Today, I would estimate that maybe 1 out of 100 happy customers will post a review for you online, without being asked to do so. Since this customer is “happy,” there will be a positive review. On the other hand, one out of seven unhappy customers will post a negative review online.

Five hundred happy patients turns into 5 positive reviews. Thirty unhappy patients turn into 4-5 negative reviews. Keep in mind the multiplier is huge here, as hundreds if not thousands of people will read these reviews each month.

Who reads reviews anyways?

Over the last few months I have spent quite a bit of time looking at reviews for various businesses. I am getting married in June, and planning the wedding has led me to read a large number of online reviews.  I have looked at limousine company reviews. It’s a shiny car, but will it be clean for us? Check reviews. Need to hire a band. They sound good, but will they show up on time? Check reviews. I bought a new house last month. It’s time to hire a moving company.  Is their quote real, or will I get a surprise $400 gas surcharge? Check reviews…  I, like most people, would be much more inclined to “warn” other people after having a terrible experience with a business.

What if most of my reviews are positive?

One thing I noticed was how much weight I put on the negative reviews compared to the positive reviews. The negative reviews just seemed to scream out, “pay the most amount of attention to me!”  The positive reviews seemed to stay very quiet, almost whispering, “These were posted by the owner, these are fake!” Almost every time I read a review for a moving company, a doctor, or even a stereo receiver at Best Buy, I always take a peek at the “5 star reviews,” but I always click on the one star reviews as well.”  There is no doubt in my mind that one negative review outweighs 3-5 positive reviews.

Fake reviews, Astro-Turfing , and why anonymous reviews should be stopped!

I hear horror stories all the time from medical practices claiming they have been the victim of unfair, unwarranted, and possibly illegal fake reviews. I spoke with a4 plastic surgeon, who first called us for SEO, and then explained that his ex-girlfriend went online and posted dozens of fake reviews as a way of “getting back at him.”  I also spoke with a client who had a number of negative reviews all based on the same procedure that he didn’t, doesn’t, and never has performed.  He has his suspicions in regards to which one of his competitors wrote the reviews.

Thankfully this subject may make its way to congress, it has started in my home state of NY http://www.cbsnews.com/8301-501465_162-57440895-501465/new-york-lawmakers-propose-ban-on-anonymous-online-comments/

While I am all for free speech, I believe if you have something negative to say about someone, you should have no problems putting your name next to it. People are being seriously hurt by fake reviews and Astro-Turfing.  Not sure what Astro-Turfing is? Take a look

http://www.nytimes.com/2009/07/15/technology/internet/15lift.html

Is suing the patient a smart form of medical reputation management?

While it is certainly one form, it’s most likely not the best form. I am not sure if suing a patient is the right thing to do or not. While I do not believe people should allow themselves to be walked all over, suing could bring personal damages to a whole other level. The number of people checking reviews is greater than ever. Anytime someone searches the name of this Doctor, this story is going to come up.  Along with this story, search results will also show this negative review, as well as any other negative review that may have been made concerning this doctor.   This only draws more attention and increases exposure. Google’s algorithm and search engine optimization is set up in a way that this story will almost certainly dominate the web for the year to come. Not only will people see the negative reviews in my opinion, they may choose to not voice their opinion for fear of being sued.

 What can I do to protect my practice? 

In the next few days I will put together bullet points on how you can protect yourself without filing lawsuits. There are very cost effective ways to protect your assets while actually bringing new patients into your office yielding a significant ROI. Once I have completed these, I will post the link here. Till then feel free to voice your opinion here, I would love the feedback so I may better help you and your peers.

Update: To read the steps that have already been provided, click the links below.

Medical Reputation Managment | Step 1

Medical Reputation Managment | Step 2

Patrick Chavoustie

CEO

OmniMedicalMarketing.com

patrick@omnimedicalmarketing.com

303 588 8187

Cutting edge Doctors using mobile devices to become more productive?

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I doubt it and here is why…

Almost every doctor, dentist, lawyer, truck driver, and stay at home mom is now connected to Twitter, Facebook, Email, Google, plus and many other web enabled feeds 24/7, through their mobile device.  While there is a purpose and at time even a need for many to be connected in these ways, I truly believe many of these “modern conveniences” have actually made our lives a lot less convenient than ever before.

I got myself in the very bad habit of checking my e-mail on my phone before I even thought of rolling out of bed in the morning. Not only would checking e-mail first-thing in the morning hijack the beginning of my day, it would waste so much time; as I seldom reply to anyone in my professional life via cell phone. Responding to a thought provoking e-mail via mobile is not only unprofessional; it also allows errors in grammar, punctuation, and spelling. Not only that often we need to add attachments or review files stored on laptops to properly answer many of the e-mails we receive. 99% of our clients come to us for our very high level of service in both medical marketing and medical SEO. Most of the e-mails I receive are follow up e-mails to proactive e-mails I send. Often, these e-mails are looking for statistics, analytic reports, or items I need to check in with my team to answer properly. This is not something I can do from my bedroom.  With that being said, I was wasting 15-30 minutes every morning going through the dozens of e-mails I receive from 11pm till 6am.

Dont allow your time to be hijacked, touch everything only once.

I try to stick with my personal goal to touch everything only once, this includes e-mails!  If I open an e-mail at 6:05am that needs response, it most likely will have to wait until I arrive at my office. Once I get to my office, I will then need to read the e-mail again to re-familiarize myself with it before taking action. An e-mail that should have taken three minutes to read actually takes 6 if it’s not responded to the first time I touch it. If you know an e-mail requires a response or action, eliminate the habit of opening the e-mail until you are ready to take that action. For most of you, if you kept a scorecard of how many e-mails you open and don’t take action with right away, many of you would be shocked at how much time you are wasting. This wasted time can go a long way.  Use it to spend more time with family, reach out to patients though social media, or even take an extra day off per month.  Do what you wish you were doing every time you think you simply don’t have enough time.

Don’t stop there

Here in my office at Omni Medical Marketing we use the same “touch it only once” practice in everything we do. While building medical websites and providing SEO for our clients we often get interrupted with phone calls and e-mails. We do our best to pick up the phone the first time. With every phone having caller I.D. we often know what the call is about, if someone sees it’s not a priority it’s tempting to let it go to voice mail. Voice mail can be a big time waster in and of itself. You typically have to call a number, enter a password, and then listen to the message. While listening to the message you need to take notes. Usually, that voice mail needs a call back, then you leave a voice mail, only to check the phone tag voice mail they leave an hour later. What a time waster. We prefer to take a pass on the phone tag game, pick up the call, provide the solution and move on. This allows us the ability to complete the client request before getting off the phone.

This applies to so many other tasks we need to attend to. Opening a piece of mail only to add it to a “get to it later basket” doubles the amount of time needed to attend to that letter.

I could go on and on, but in the spirit of not wasting time I will stop there. The point is, touch it only once and save the time. Nights, weekends, and time with those we love are not times to waste.  Pulling the cell phone out of the pocket during dinner, knowing beforehand you are only going to look but not respond, is robbing us of the very reason we all work so hard.

Enjoy the weekend! You deserve it !

Patrick Chavoustie (303)588-8187 patrick@omnimedicalmarketing.com

CEO

OmniMedicalMarketing.com


Five fast ways to improve any medical website on a budget

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1.  Stand out from the competition 

If your current site is a template or a customized template, chances are you are losing out to your competitors right from the start. You only get one chance to make a great first impression.  While this has been heard a million times, seldom do practices understand this could be your only impression. Design cost has dropped significantly over the years. What used to cost 10-30 thousand dollars can now cost as little as $2,000, depending on your exact needs and desires. Keep in mind on your quest for a world class look and feel to not overdo it. Often, sites that are overdone, heavy on color, and heavy on Flash will look more like a site marketing something. While marketing online is critical in today’s world for your medical practice, no one wants to feel like they are being sold or marketed to.

2. Content management system

If your current site does not have a content management system, make sure your next site does. With 20 minutes of training or a little time invested in reading blogs, anyone can make small changes to a content management based site such as WordPress. If you are the type who wants nothing to do with editing your website, a content management system still makes sense as it will save you money. Anytime you ask your provider to make a change, it will take minutes of labor not days. If your current medical website and SEO provider is charging for small changes it is for two reasons; 1.They love to find reasons to make you pay for anything and everything or 2. They build on a platform that requires hard coding for simple changes.  Either way it is costing you more than you need to pay.

3. Get feedback on your current medical website! 

The best place to find solid feedback on your current site is from your patients who found you online. Asking an employee, partner or spouse hardly gives you the honest feedback you need. If you ask someone an opinion, you will always get one. If you ask what changes should I make, people will always offer up suggested changes, because that’s what they think you want to hear.   If it’s not broken, don’t fix it! Everybody loves to solve problems and fix things. Who doesn’t love a project, especially when it’s not theirs?  Simply ask a handful of patients who found you online the following questions.

1. What did you like about my website?

2. What didn’t you like about my website?

3. What specifically did you see on the site that made you come in to see us?

Not only will asking your patients give you a better understanding of what triggers the general public, it will also make them feel special.  Everyone loves to be asked for their opinion; it makes us all feel special.

Have a professional medical website and SEO analysis completed. 

Make sure the company performing the site analysis is using non biased information. The last thing you want to do is fix something that isn’t broken. Here at my company, Omni Medical Marketing we not only do them for free, we do them fast.  We generate reports in 24 hours or less, Monday-Saturday. We use third party companies to provide us with accurate and non-biased data, giving you a complete picture of where you are and where you should be. Often times we tell people who have requested an analysis to do nothing at all. I suspect this is because the people requesting them are on top of their game in regards to web marketing which means they are constantly looking for ways to improve their overall marketing.

4. Integrate social media.

I could spend hours making the argument why medical practice social media works and why it doesn’t work, but that isn’t the point. Today, a Plastic surgeon, dental, or any other medical website with great SEO can be a marketing machine.  However, when the web first began to gain popularity 15 or so years ago, having a website to market to the general public worked marginally, if at all. The most important reason to have a website 15 years ago, was the fact it brought validity to almost any business. Patients saw your site, or the fact you had one, as a sign that you were cutting edge, modern and in-touch with the world.

With that being said, adding and integrating medical social media and branding into your site will show your potential patients the same things your site showed them 15 years ago. No one wants to visit with someone who is out of touch, 40 thousand miles from earth, or doesn’t portray themselves as someone who wants to connect with their patients. Social media played a huge part in the last presidential election. I don’t think the message that was being sent out had much to do with it; it was the appearance of wanting to connect socially.

5. Blog Blog Blog ….Maybe

If you and or members of your staff love to write and share the happenings of your office, medical news, breakthroughs, changes in way patients are treated, consider adding and integrating a blog into your site.  We all know people are self-diagnosing themselves online.  How many times has a patient told you, “I read this online,” or “I looked it up online and I have ____ and I need some ____ to treat it.”?  I want to be clear, don’t list symptoms and treatments; do the opposite.  Encourage your readers to NOT self-diagnose, and do it often.

Don’t be afraid to write on personal matters such as family or last year’s Christmas party. Share some of the “bed side manner” people are looking for. If you are going to add a blog, make sure to update it at least four times per month. The more you blog the more often people will come back to read more. The more they come back, the more likely they will be to refer their friends to you!  It’s also important to note that the more you write, the more Google loves your site.  The more they love your site, the higher they list it in their search engine.

Maybe……

If blogging is something you would enjoy and will do often, stop reading here. However if you are not committed to blogging regularly, don’t do it. It will look empty on your site, turning readers off. It will also offer no benefit in the search engines. The last thing I want to do is to suggest you waste your time. Only blog and reap the benefits if you are committed to it and enjoy writing about your practice.

Patrick Chavoustie 

CEO Omni Medical Marketing

patrick@omnimedicalmarketing.com Direct line (303)588-8187

 

 

5 Plastic Surgery Practice Resolutions for 2012 and Beyond

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Lets face it, every year, nearly all Americans make some sort of resolution.  However, many will have failed to follow through, most likely by the end of January. I challenge all readers to adopt a minimum of three of the following resolutions if not all of them.  I promise they will change your practice for the better, and adhering to these resolutions will better the lives of those you come in contact with.

1. Fire your traditional marketing and or PR company!

Why would I recommend this? My first reason is simple, you’re reading this blog because you are trying to build your practice! If your practice was running at warp speed, you most likely wouldn’t be reading this article.

My second reason is also equally simple. Traditional marketing companies are focused on traditional marketing “tactics”; newspapers, magazines, television and radio to name a few. These forms of marketing are dead! We read the news when it happens online, not in tomorrow’s paper.  We listen to music, but  it’s on satellite radio, Pandora and MP3s.  When was the last time you heard a commercial on your iPod?

People find their plastic surgeon one of two ways: word of mouth ( the best form of advertising), or digital marketing. Digital marketing done properly places you and your practice in front of those who are looking for you at this very moment. Traditional marketing is more expensive than digital marketing for one very wasteful reason. You are paying to market to people who simply have no interest in cosmetic procedures.

My father is nearly 80 years old, a vet, a little grumpy and very unlikely to want a chin lift or breast augmentation. Why would you want to pay to market your practice to him? Dont get me wrong, there is a way to flood your practice with guys like him but it would require you to pay Fox News to tell them they need to see you.

2. Invest time working on your practice! 

In medical school, or somewhere along the line, you most likely “learned” that if a patient isn’t in front of you then you are not earning. There is some truth to this however adhering strictly to this philosophy is hurting your practice. If you look back over 2011 or 2010, I bet you will find that each year had results that looked something like this. Six of those months were good, three were horrible and three were great! What would happen if those three bad months became an additional three great months?

Investing time working on your practice will increase your chances of success dramatically. If you are currently not working on your practice, start with 15 minutes per day.  Increase your lunch hour by this amount of time and make it clear you are not taking inbound calls, seeing patients or  focusing  on anything other than eliminating your three bad months. 15 minutes per day adds up to 2 hours per week, just over 8 hours per month and just over 100 hours per year.

If you are currently working with a medical marketing company, set up a weekly 10 minute phone meeting to go over results and to insure they are providing you with the best possible results. Contact your “medical” skin care rep, ask for help, ask for materials, ask for displays etc. Read a blog, better yet write a blog or work personally on your social media profile ( see below). Make a new network connection once per month for the year ( see below).

3. Build 12 new network/ referral sources.

Setting up a referral source can be the ultimate way to change the good(6), the bad(3) and the great(3) syndrome that seems  to haunt so many once they diagnose themselves with it. Referrals come from word of mouth advertising.

Studies show that just over 90% of people will do business with someone simply because they were referred to them via an endorsement. If 90% of your consultations ended up being from referrals, how much time would be freed up to work on your practice, or better yet to spend time with family and loved ones?

This of course will take actual work to set up in the beginning, but it will pay dividends ten fold long term. Salons seem to be a great place to start. Meet local owners and help market them by offering reduced botox events, either at their location or yours. Offer a discount to them and their clients so you can increase your profits long term.

An hour and a half of your time, once per month to host or be the host of these parties will be a great way to earn the trust and loyalty of potential patients for the years to come.  I was recently told by a very successful surgeon that “botox is the gateway to a Facelift tomorrow”.

Ask people to like your Facebook fan page on a personal level, dont ask the whole group out loud. If you approach potential patients individually, it will seem more like they are doing you a personal favor by liking your Facebook page. Its that simple. Follow up with each person via a personal email two days later with links to your social media and website. Ask them to “share” these sites with their friends. Its amazing what people will do when you ask.

Add each person to your email list ( see below)  and keep in touch with them! When they are ready for a procedure who do you think they will call, even better when their friends are ready who do you think they will send them to? Say goodbye to those three bad months!

4. Keep in touch with the people who already know you! 

4a. Invest personally in your social media! If you ask my opinion, social media marketing in general does not work, and here is why.  People do not put enough effort in to their social media marketing. Much like a plant, social media needs to be watered in order to thrive. People connect with you on Facebook because they want to be connected to you, not ignored by you or feel like they mean nothing to you. If you want social media to work for you have to work it!

Follow these simple steps:

  • Have a professionally built and coded fan-gate and branded welcome page built for Facebook. These will allow your brand to ring out,  allowing  people to see information, before and afters, driving directions and how to schedule an appointment.
  • Personally send 8 individual fans a private message once a week ( this will take less than 15 minutes)  just to say hello and thank them. Follow up with a second private message asking them to share your website link on their page and to invite their friends. Based on the amount of “friends” people have on Facebook and simple math, this could positively expose your practice to over 10,000 people per month if not more!

If you follow these two simple steps, there is no doubt in my mind you will be saying goodbye to those bad months for good!

4b. Set up a well thought out email marketing/newsletter campaign.

The best potential clients you have are the patient’s you have met with or the patients that contacted your office but never came in! Most likely each of these people were in the beginning stages of considering plastic surgery and just not ready to commit. Most of these people have not heard from you, and to your advantage, they have not heard from any other doctor they met with. Following up with people shows that you care plain and simple. People choose their surgeon because they like him or her, and because they believe that they care. It has little to do with what medical school you attended, how you look in a lab coat, your results photos or what your office looks like.

Setting up a newsletter and following though with it once every six weeks shows people you care about them! Avoid information on  procedures or “specials” ( unless its to promote an event). Instead add tips on healthy eating, exercise, forming good sleep habits. Offer up one of your favorite recipes and add a little about your personal life. Don’t forget to ask your audience to share your newsletter with a friend! Staying in touch by providing useful information is simple, effective and best of all wont take more than an hour investment of your time, once every six weeks or so.

5. Invest time and money to optimize your website! 

Investing now in SEO will save you money in the years to come.

The further behind or further down the rankings on Google you are means one of two things:

  1. Your digital marketing will always be way behind your competition
  2. You’re going to have to spend a fortune to optimize your site in the years to come.

Long term visibility makes up a portion of Google’s search algorithm. The longer your site is up and visible to Google, the better.  In addition, blogs have more weight than ever when it comes to rankings. Providing great content on your site and blog with proper optimization should become a priority.

Each year the cost of SEO goes up for those just diving in, while the price for the top ranked sites tends to stay the same or go down. There is no doubt those in Medical school 10 years from now will be paying ten times the amount for SEO than those who begin properly and aggresivley, optimizing their sites today.

The SEO marketplace is much like the ocean side real estate in California, those who bought in 30 years ago paid a fraction of those buying tomorrow.

We wish you a fantastic 2012 and nothing but success for the years to come! 

The point of this blog is to help you, and for me to continue to keep my resolution from years ago to help every business I come in contact with, and increase their chances for success. In the spirit of continuing to hold true to myself, my company and my family, I am, and will always make myself available to our clients, potential clients or anyone I can help to facilitate their goals and quest for success.

Feel free to contact me anytime on my direct line at (303)588-8187 or at patrick@omnimedicalmarketing.com.