The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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local listings

DON’T Let Your Competition Take YOUR Business!

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Does it seem like all of your competition is getting all the business in your area? Well you might have to look into your marketing efforts. If your competition is doing any type of marketing and you are just going off of referrals, that might be your first problem. According to a study done by Chitika (An online advertising network, https://chitika.com) The average amount of traffic to a website by ranking is astonishing.

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Again this data is the percentage of traffic to specific position on the first page of Google Organic results. The data of the amount of traffic broken down by what page you are in in Google is even more surprising.

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So what does this data tell you? Well if your competition is working to be in the top 3 positions on the first page of Google and you are sitting at the bottom of page 5, your competition is going to get way more traffic to their website which means way more potential clients or customers.

How can you get your business into the 91.5% of traffic range?

First: How old is your website? If you think your website could use some help take a look at an older post “Is Your Outdated Website Helping Your Competition?

Second: Is your site optimized for your products or services. If your website is not properly optimized, you can pull traffic but probably not the right traffic. The goal of optimization is to pull traffic to the site that is your perfect demographic for your business. If you have the perfect demographic coming to your website, you are going to have a higher conversion rate. For more information on optimization take a look at our Search Engine Optimization page.

Third: Is just optimizing your website enough? PPC (Pay Per Click) is another great opportunity to get right at the top of the Google ranking list. With PPC you can target specific users that fit within your demographic, that may be age, gender, Income, terms searched, previously visited and much more. PPC Basically means that you are Literally Paying Google for a user to click on your add. For more information, visit our PPC page.

Fourth: Do you have a difficult product or service to explain? Photography and Video is a great way to show potential customers or clients exactly what you have or do? If you have great images or videos showcasing your product to help explain what is looks like and how it works, can be better than written words to some users. You can also have images and videos of your office to help a customer or client feel more comfortable before even visiting your location. For more information and examples please visit our video marketing page.

If you take a look at these 4 different opportunities to better your position on Google, you are more likely to start competing with your competition for those top 3 positions on the first page of Google. If you are looking at these opportunities and data but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to start working your way to the top. (720) 549-9222

How To: Claim Local Listing for your Practice

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Claiming local listings is an incredibly important step in the set- up of your digital marketing campaign. All of the most popular directories are free, most business leave more than half of this information incomplete or inaccurate, ultimately stifling their potential reach. You work hard for your practice to be successful, there is no reason to have these directories working against you when they can be working for you, driving customers to your business.

This video will take you through an easy to follow example of how to go about finding and claiming all of these valuable listings. If you are not sure where to start, here is a list of some of the top 15 directories, there are hundreds more available and even more that are industry specific, so do you research to be sure you are not missing out on any gold mines!

  • Google
  • Bing
  • Yahoo!
  • Yelp
  • Facebook
  • Better Business Bureau
  • Angie’s List
  • Merchant Circle
  • LinkedIn
  • com
  • Whitepages
  • com
  • Yellowbook
  • CitySearch
  • MapQuest/Yext

 

We are going to walk you through arguably one of the most important directory listings that you need to claim and optimize, your Google business listing….

Now that you understand the process of claiming one directory listing, all you have to do is extrapolate that knowledge across the hundreds of directories available in your market… and if that does not sound like fun, it’s OK, we are always here if you need help!

Omni Medical Marketing

6551 S. Revere Parkway, Suite 135

Centennial, Colorado 80111

(720) 549-9222