The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Medical Marketing Blog

Dr. Waterman Launches Newly Designed Rhinoplasty Surgery Website

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We at Omni Medical Marketing are happy to welcome Dr. Eric T. Waterman at Waterman Rhinoplasty. Dr. Waterman is Seattle’s only dual-board certified surgeon specializing in Rhinoplasty surgery. Dr. Waterman was in need of a new custom responsive website to showcase his work.

Dr. Waterman and the staff at Waterman Rhinoplasty wanted to convey the same things on the website that you feel when you walk into the office. (Clean, Professional, Modern, Happy and Welcoming.) Our development / design team here at Omni Medical Marketing worked with Dr. Waterman and his staff to make sure that every detail of their new website was exactly the way they wanted it! Now Dr. waterman has an amazing website to showcase his past work and win over new potential patients!

Dr. Waterman wanted to work with an amazing medical website design and marketing company — we feel so privileged that he chose us. Our expertise in marketing websites using plastic surgeon SEO and social media marketing means more people than ever will hear about this great surgeon and all the work he has done. It has been a pleasure working with Dr. Waterman and we can’t wait to see the growth Waterman Rhinoplasty is going to have.

Welcome aboard, Dr. Waterman!

Omni Celebrates the Launch of Their New Balloon Weight Loss Website

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Omni Medical Marketing is proud to announce the launch of a new website that connects patients with medical professionals on their journey with non-invasive balloon weight loss procedures. The website is designed so that potential candidates interested in the weight loss balloon can find bariatric surgeons (and other medical professionals) who are located near them. As well users can find information on all three FDA approved balloons all on one easy to use website, currently there are three approved in the US and at least one other seeking approval.

The directory on BalloonWeightLoss.com provides a quick way for patients to find surgeons in their area. It’s one more place for people to find you online.

The Balloon Weight Loss website has many features including:

  • Directory of Doctors by location
  • Blog to updated fresh content easily and often
  • BMI Calculator
  • List of questions potential patients can download
  • Test questions to see if patient qualifies for Balloon Weight Loss
  • Contact us form
  • Physicians page

Omni Medical Marketing’s Balloon Weight Loss website is dedicated to helping patients and practices more effectively find one another, while providing a platform for individuals to ask questions and acquire more information.

Can your practice benefit by partnering with us? Let us help you with a no-cost, no-obligation review of your existing website! Call today 720-549-9222

 

How Will Wearable Technology Affect SEO In The Future

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We are in a technology world, any one that says we are not is laying to themselves. Every day new pieces of technology are released and improved upon. Within the last couple of years having wearable technology is all the craze. Wearable technology can consist of fitness bands, smart watch’s and Augmented reality glasses. Each one of these have similar objectives, to connect to the internet or your smart phone to transfer and receive information and display it.

Smart watches have become one of the biggest pieces of wearable technology, one of the main reasons is because the price of smart watches has just continued to come down. Apple, Samsung, Pebble and Fossil are just a couple of the brands with smart watches out on the market today with even more on the way. With all of these smart watches already out there and the many more to come, how will this affect the traffic to your website you might ask. Well as wearable technology becomes more popular and more advanced we are going to see that a ton of your traffic will be done from wearable technology. With that being said if you are not prepared for this change you could possibly see the number of new patients coming to your medical practice significantly drop. In order to stay up with the competition, you must first and for most check your website.

If you have an old website representing your medical practice, there is a high chance that is it not mobile friendly. Mobile friendly websites are programed to alter themselves depending on the screen size someone could be using to view it. Mobile friendly website’s are a must in this day in age. Not only can an old website make your medical practice look older and out dates ruining that first impression to a potential lead, it can destroy the chance of them even getting to see your site to make their own dissection.

With older website’s you do not have the capability for SEO (Search Engine Optimization) like you would with a new website. SEO is the next big thing you need to look at after website design. You can have the most beautiful, custom built website out there and still not pull any new traffic to it. This is because of SEO. With how technology is today your SEO must be ever changing and constantly updated. You have to know all the in and outs for what is happening in the medical field on line. Then all of that information is put together and properly placed onto your medical website so that it follows the rules of the search engines and pulls the most traffic possible.

Who knows what is going to happen to technology in the next 4 to 5 years. We all might be looking at search results through our contact lenses. But I do know that website design and SEO will constantly be changing to match that new pieces of technology. The true question is are you? Are you making the changes to your website and SEO to make sure your medical practice is continually pulling new clients and is open to see those changes in the future.

Got Video? Video Marketing is a Must!

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Videos are a great way to explain a product or service to a client or customer. Not only will you explain the product or service within a video you will also be advertising for that product and service along with your company as well.

We just want to share a video we just did for Adult & Pediatric Dermatology. Within this video we filmed Dr. Dymek preforming a Microneedling procedure. To watch the full video go take a look at Adult & Pediatric Dermatology’s Microneedling page.

For this video we had to focus on the lighting and audio. We wanted the room to be bright enough to the video camera without interfering with the procedure. To accomplish this, we were able to set up multiple lights around the room focusing on the patient and the doctor. For the audio we know it was going to be a little difficult do to the sound coming from the equipment used in the procedure. In the Microneedling procedure we knew a light hum would be present throughout the video. But we wanted to be able to hear the doctor and clearly understand what she was saying. For this we had to use room microphone with filters to help block some of the humming sound.

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Dr. Patricia Dymek at Adult & Pediatric Dermatology wanted a video that highlighted and properly explained the popular procedure Microneedling. So she called Omni Medical Marketing to get the job done. Her and her staff along with everyone her at Omni Medical Marketing are very happy with how the video came out. Dr. Patricia Dymek and her team have schedules even more appointment for us to come out and film more procedure for them.

If you have a product or service you would like to highlight and show case on your website, Video should be your first choice. If you are not sure how to accomplish this give us a call our team here at Omni medical marketing will be happy to assist you. (720) 549-9222

DON’T Let Your Competition Take YOUR Business!

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Does it seem like all of your competition is getting all the business in your area? Well you might have to look into your marketing efforts. If your competition is doing any type of marketing and you are just going off of referrals, that might be your first problem. According to a study done by Chitika (An online advertising network, https://chitika.com) The average amount of traffic to a website by ranking is astonishing.

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Again this data is the percentage of traffic to specific position on the first page of Google Organic results. The data of the amount of traffic broken down by what page you are in in Google is even more surprising.

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So what does this data tell you? Well if your competition is working to be in the top 3 positions on the first page of Google and you are sitting at the bottom of page 5, your competition is going to get way more traffic to their website which means way more potential clients or customers.

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How can you get your business into the 91.5% of traffic range?

First: How old is your website? If you think your website could use some help take a look at an older post “Is Your Outdated Website Helping Your Competition?

Second: Is your site optimized for your products or services. If your website is not properly optimized, you can pull traffic but probably not the right traffic. The goal of optimization is to pull traffic to the site that is your perfect demographic for your business. If you have the perfect demographic coming to your website, you are going to have a higher conversion rate. For more information on optimization take a look at our Search Engine Optimization page.

Third: Is just optimizing your website enough? PPC (Pay Per Click) is another great opportunity to get right at the top of the Google ranking list. With PPC you can target specific users that fit within your demographic, that may be age, gender, Income, terms searched, previously visited and much more. PPC Basically means that you are Literally Paying Google for a user to click on your add. For more information, visit our PPC page.

Fourth: Do you have a difficult product or service to explain? Photography and Video is a great way to show potential customers or clients exactly what you have or do? If you have great images or videos showcasing your product to help explain what is looks like and how it works, can be better than written words to some users. You can also have images and videos of your office to help a customer or client feel more comfortable before even visiting your location. For more information and examples please visit our video marketing page.

If you take a look at these 4 different opportunities to better your position on Google, you are more likely to start competing with your competition for those top 3 positions on the first page of Google. If you are looking at these opportunities and data but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to start working your way to the top. (720) 549-9222

Is Your Outdated Website Helping Your Competition?

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In today’s fast-paced world, capturing your target audience quickly is imperative. If you think that your old and outdated website is doing the job, well think again. Your website is your best employee, it is working for you 24/7, 365 days a year. Would you pay an employee to stand around and possibly scare potential customers or clients away? No, so why have a website that does the same thing.

Here are a couple key points about a website that not a lot of people think about when it comes to a properly working website.

  • First you need to ask yourself these questions.
    •    Is a user able to identify what service or product I provide fast, without having to click to another page
    •    Does my site properly explain the benefits of my service or product?
    •    Is my site pleasing to the eye and easy to navigate?

You can keep going and going with the amount of questions that can directly impact your business just through your website.
Having a website that is designed to capture your audience fast and properly explaining what you do is the first step to a great website. Having images and content to help explain your service or product is how you are going to capture your audience. Then providing an easy way for them to contact you, this may be through a link to a form and phone number or live chat.

Having great content and images on your site is not the only steps. Your site must also look great and function well. If a user lands on your home page and it looks like the very first website ever build, that instantly puts an idea in their head that you are old and out of date. So you want to have a fresh and exiting website to make them feel more comfortable and more likely to contact you or purchase your product. Your site must also flow, meaning that your menu and pages must make sense.

o For example, under your “Contact Us” tab you should not have a random product or service.

The design of your website’s menu and navigation needs to be simple and easy. Getting from one page to another needs to be accomplished within a couple clicks. If a user feels like they are not finding the information that they are looking for fast and with ease they are more likely to click off your site. This is not what we are looking for. We are wanting them to stay on your site for longer periods of time, the longer the time the more likely they are to convert.

• The second factor that you need to take a look at is how does your site appear on all different platforms. Meaning does your site show up too small to read on a mobile devise? Is your site formatting differently on a tablet?

A responsive website is extremely important into days’ world. Thinking that people are only going to access your website from a computer is an old and outdated way of thinking. People are looking at websites more and more on different devices ranging from Smartphones, Tablets, TV’s, Laptops and desktops of all sizes. Making sure that your website is showing up properly regardless of the device is the goal. If a user pulls up your website on a smartphone and the menu and content are not aligned, they are more than likely to click away.

I hope these couple quick but very important factors about websites helps you better understand the importance and capability of your website.

If you suddenly realized that your website needs help but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to getting that amazing new website up and running and working for you. (720) 549-9222

How To: Claim Local Listing for your Practice

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Claiming local listings is an incredibly important step in the set- up of your digital marketing campaign. All of the most popular directories are free, most business leave more than half of this information incomplete or inaccurate, ultimately stifling their potential reach. You work hard for your practice to be successful, there is no reason to have these directories working against you when they can be working for you, driving customers to your business.

This video will take you through an easy to follow example of how to go about finding and claiming all of these valuable listings. If you are not sure where to start, here is a list of some of the top 15 directories, there are hundreds more available and even more that are industry specific, so do you research to be sure you are not missing out on any gold mines!

  • Google
  • Bing
  • Yahoo!
  • Yelp
  • Facebook
  • Better Business Bureau
  • Angie’s List
  • Merchant Circle
  • LinkedIn
  • com
  • Whitepages
  • com
  • Yellowbook
  • CitySearch
  • MapQuest/Yext

We are going to walk you through arguably one of the most important directory listings that you need to claim and optimize, your Google business listing….

Now that you understand the process of claiming one directory listing, all you have to do is extrapolate that knowledge across the hundreds of directories available in your market… and if that does not sound like fun, it’s OK, we are always here if you need help!

Omni Medical Marketing

6551 S. Revere Parkway, Suite 135

Centennial, Colorado 80111

(720) 549-9222

 

 

Handling Negative Reviews for Medical & Dental Practices

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More than half of people searching for a new physician admit that they read their doctor’s reviews before ever stepping foot into the office. This can either make or break their decision to move forward with your practice, which is wonderful if your practice is absolutely perfect and you have never received a bad review, or your positive reviews strongly over power the negative, but what happens when your practice is just getting started in the digital realm, and has a limited amount of reviews on any given platform? You loose potential patients, that’s what happens. It does not have to be that way though, and there are many steps you can take in order to overcome any negative voices on your review forums.

Here is a list of the best three ways to deal with negative reviews in your practice:

  • Respond. There are two sides to every story, unfortunately, there is no room for your side of the story in someone’s negative review! Fortunately enough, most platforms will allow you to respond to any reviews on your business. A graceful response addressing the user’s concerns, taking accountability, apologizing, and offering a thoughtful solution shows other users that you truly value each and every one of your patient’s experience, and take pride in your name. Be sure to NEVER engage in childish rhetoric, or try to defend your position– you will catch more bees with honey than with vinegar!
  • Be Pro Active. Having an internal process for acquiring new reviews is an awesome way to make sure all of your patient’s that you know have had an amazing experience have their voice heard! It is as easy as a follow up email or a custom “review us” card that you can personally hand to patients on their way out.
  • Report Abuse of Board. Some people truly are out of their mind (patients, disgruntled ex employees, viscous competitors) and being absolutely unreasonable, responding to their review may not be the best idea and could be antagonistic to someone who is being irrational, prompting another unwanted comment. In this case your best bet may be to report this user.  Many platforms including Yelp and Google allow you to report a review if you think it is an abuse of the system. Once it has been reviewed by one of their staff you will receive a decision.

Handling negative reviews is only a fraction of what is involved in monitoring and marketing your reputation positively. If your practice can use a little help with your reputation monitoring please feel free to reach out to us to discuss how Omni Medical Marketing can help you get your digital reputation to the point where it truly reflects how incredible, talented and hard working your entire team is!


Part II

“Be Pro Active”- Broken Down: How to Acquire More Positive Reviews (for your Medical or Dental Practice)

In the first part of this blog: Handling Negative Reviews for Medical & Dental Practices, we discussed the top three ways to address negative reviews about your practice, and the importance of having a strong presence on these platforms. With our second suggestion “be proactive”, you may have been thinking “right… easier said than done!”, but we are not going to leave you hanging there; The second part of this blog is going to go into a little more detail about how exactly you are able to go about acquiring more positive reviews, really giving all of your patients a chance to have their voices heard.

Asking for reviews can be tricky- on one hand you do not want to be pushy or come off as aggressive or desperate, but on the other hand you really want patience that have had an exceptional experience at your practice to share their experience on your website and their favorite review board. Our favorite tool for gracefully accomplishing this difficult task is our very own Via Omni Reputation Booster. This innovative tool allows you follow up with every patient after a procedure or important appointment via email to provide them a convenient and easy way to share their experience in your office. You would be surprised how many of your patients are willing to share their thoughts if you just ask! Our Reputation Booster Tool automatically updates your website with positive reviews, and directs those users to a page where they have the option to easily review your practice on their favorite review platform as well. Reviews that receive a lower score (bar set by each individual practice) will immediately be filtered and reported to your administration, providing you with instant access to addressing and hopefully rectifying that user’s concerns.

acquiring positive reviews for your practiceCreating incentive can also help motivate patients, or remind patients to review your practice and doctors once they are back in the comfort of their home. Motivation systems should be fun and rewarding, here is an example: “Don’t forget to review us to be entered in our monthly drawing to win a Sonicare Diamond Clean Toothbrush in the color of your choice, winners announced on the 1st Monday of every month”.  Tangible/ physical reminders can go a long way. Handing out a simple “review us” card to your patients on their way out and being sure to personally request a review ads a certain dynamic that makes the request very personal, some individuals respond incredibly well to this type of connection.

If you would like to learn more about our Reputation Boosting Tool please do not hesitate to use the information below to reach out to one of our team members. We are more than happy to discuss how our tools support our philosophy and end goal help medical practices and dental practices be the absolute best that they can be.  Omni Medical Marketing is a full service digital marketing company and we pride ourselves on having the ability to pair innovation with hard work in order to provide a comprehensive list of medical marketing solutions to both individual doctors and medical/ dental practices across the nation. Click Here to receive your complimentary website analysis and to request your practice’s free reputation boosting (& monitoring) quotes.

Omni Medical Marketing

6551 S. Revere Parkway, Suite 135 Centennial, Colorado 80111
(720) 549-9222
(800) 549-0170
(800) 549-0104

Why you need a marketing resolution for 2016!

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Social media marketing should be an essential part of your overall marketing strategy. As you know, there are many social media sites and the list keeps growing daily. It is important that your business keeps up with current trends and takes advantage of having a large market accessible through multiple channels. Businesses from every industry have made the leap into social media, but healthcare has lagged behind.

Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that we can overcome these  obstacles, and they shouldn’t stand in the way of building up social media strategies.

By integrating social media into healthcare marketing, businesses can share accurate, timely information regarding symptoms, diseases, medications, treatments and more. The benefits of integrating social media into healthcare marketing efforts are priceless, from improving patient care to gaining media coverage to attracting new patients and staff. If your healthcare organization hasn’t already taken advantage of social networking channels, now is the time.

However, the most obvious problem with interacting on social media is it’s a huge time commitment. Social media conversations are great unless they prevent you from being productive at work. Plus, interacting on social media works only if you interact consistently and continuously. You build your social media influence by actively engaging in social media conversations with strangers who become your friends and fans, thanks to those interactions.

Content marketing is about informing and building your audience, social media is about promoting your content, and SEO is about making sure search engines can find your content easily. SEO is a very technical field, you need us your corner to help your medical website achieve maximum performance across all platforms.

Please contact us for more information or if you are considering launching a social media campaign for you medical practice. If you don’t have a Facebook page, Twitter account or Google+ page you’re missing out.

 

Why Are Blogs So Effective for Medical Practices?

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A blog can help you, your business, medical website and online reputation in many ways. Try starting a blog and see what changes. You might be surprised. If you have a blog already but have not kept up to date with it, try posting once a week with fresh content, and watch what happens!  You might be thinking, well how can a blog bring in more patients? Seems strange, but it can happen.

Think about if a person had some interest in Botox, but didn’t know much about it and started to do some research. Gone are the days where someone would check out a book at the library. We are now researching on the World Wide Web! So, someone enters “why Botox is right for me” in the Google search box. The first page is filled with blogs and articles about Botox. Your blog you just posted last week gets to the first page, and is relevant to the user. Shouldn’t that potential patient be on your website reading about the benefits of Botox? Where they could also click a button and call you or email you? What a great way to gain new patients that you might not have reached. This is just one example of how a blog can be advantageous for a medical practice.

Writing blogs will give you content to share on your social media platforms that is informative, useful and also links back to your website. Your social media fans follow you on social media because they have an interest in you and what you do. Keep them interested by creating your own original content.  The more you write, the more they will share!  Today people find websites in so many different ways. Do not limit your possibilities. Social media is a great source to broadcast your blogs.

When it comes to maintaining, let alone increasing, the visibility of your medical practice website through regular blogging, quality counts. Indeed, quality content may be the single most important ingredient in a successful medical blog.  There is no reason you have to choose between quality and quantity. In fact, you should have both. People genuinely want to know the pros and cons associated with the treatments you offer and the technologies you use.  Again, your credibility can skyrocket if you are willing to write openly on such topics. People are searching the web for medical advice, and they love to digest that advice in the form of lists. You will more likely catch the attention of your intended audience if you offer your expert advice in a numbered list headed by a titillating title such as “Five Hot Tips for…” or “The Top Five Ways to…”  Remember that the title of your blog post is as important as the post itself. It should be specific yet alluring; above all, it should “hook” a reader’s attention.

Not every blog post has to be major. If you publish, say, one feature-length blog post a week, you can certainly post content that is more “trivial” in nature – a sentence or two about upcoming office specials, a note of congratulations to an employee celebrating a work anniversary, information about a new hire – in between posts. Just be sure that you aren’t relying exclusively on that sort of content. Remember, people are reading these posts.

Trust is the foundation of any good relationship and as a doctor, your relationships are how you keep and grow your practice. Building trust and helping people should be your top priority. A blog can help you do just that by helping patients – new, old and potential – from anywhere and anytime. Health is a huge concern to most people and many people turn to the internet to find out what is going on with them before seeing a doctor.

If you don’t have the resources or time to devote to your blog, or you simply prefer to let someone else handle the bulk of the load, Omni Medical Marketing’s team of dedicated blog writers can provide you with the original high-quality medical marketing content you need to set your practice apart from the rest. Even if you write the blog and allow Omni Medical Marketing’s team optimize the blog, this will greatly increase your chances of seeing the desired results.

Need an experienced writer’s helping hand to take your blog to the next level? Contact Omni Medical Marketing to find out how you can put our content development team to work for you.