3 Critical Considerations When Choosing A Domain Name For Your Practice
Choosing a domain name for your practice can be more complicated than one would think. It’s so important to find the “perfect” domain name; one people will remember, be able to spell easily. Its also important find a domain name for your medical practice website that is related in some way to what you do. Tying your domain name to you or your services makes it a bit more search friendly but also makes it easier to remember.
People are so focused on finding the perfect domain name they often overlook some pitfalls.
- Tainted domains – Not too long ago google punished many websites for using “spammy” SEO tactics. If you found a fantastic domain that seems like someone would have already bought it chances are Google penalized it, and the domain was thrown away when it came time to renew. We advise you check a site like http://archive.org/web/ to be sure Google didn’t flag the site. Usually, tainted domains are associated with types of practice that market their practice aggressively.
- Blacklisted domains – it is possible that a domain was used to send spam out or was so infected with viruses that the owner let it go. Getting stuck with one of these domains can be a colossal waste of time, money and efforts. Make sure the site domain is not on any blacklists, start by checking it here. https://mxtoolbox.com
- Bad Backlinks – having hundreds of links pointing to your site can be a good thing. To have great SEO for medical practice markets are always searching for a way to get more backlinks to a website. Being popular with relevant sites will often make Google believe you are just popular in general. While good positive links can be a good thing other times, they can be very harmful to your site and even your reputation. If the previous owner killed an African lion and the Twitterverse, media outlets and P.I.T.A Let them have it by blasting their site all over the web you could pay the price for their behavior. Do some deep searching on the internet for any domain you plan by. Use Google, Bing, Reddit, Twitter, Facebook and any other search platform that comes to mind. Marketing your medical practice is essential, make sure the domain name was not associated with something that would damage your brand.
If you need help in choosing a domain name or have any questions related to finding the right website development and SEO company for your medical practices we can help. Omni medical marketing specializes in marketing medical practices including but not limited to Plastic surgery, Dental, cosmetic, ENT, Bariatric/Weight Sinus, allergy and more.