A great medical blog can do amazing things for any medical practice. If your blog is updated often and has unique content that demands a reader’s focus it will be become a powerful tool for your practice. A great blog can increase your patient’s loyalty which will increase new patient referrals.
A great medical blog can attract new prospective patients and enable groups to share your practice information though social networks. In addition, it will increase the exposure of your current or future website.
One thing more true today than yesterday is that “word of mouth” is without a doubt the best form of advertising. With social sites such as Facebook, Twitter and linked in word of mouth advertising spreads quicker than ever before.
Creating a great medical blog will enable your current network of clients to spread the word at light speed. The only thing you need to do is create a digital imprint on the web giving people written word to spread. A great blog will create a larger patient base with your current patient base doing a high percentage of the work.
Another great benefit to blogging is increased website visibility. A frequently updated blog that is optimized will follow inline with how some search engines will rank your website. If you are consistent in your postings and optimization your main website will rank better and attract more unique visitors.
How do I go about creating a blog?
WordPress is a great tool at little to no cost for creating your blog. While WordPress’s free tool obviously seems to be a great value it comes at a significant cost. A “free” blog will many times actually advertise your competition via pay per click marketing. In addition you will be held to their “free” terms and conditions. Spend a few bucks and save a small fortune. Independently hosting your blog will pay off in the short and long term.
Regardless of who hosts your blog its all about the content you provide. Many busy doctors will have little to no time to provide the content needed for success, and that’s okay. Multiple people within your practice can assist. My business partner and I split up our blogging responsibilities. Not only does it take a demands off our individual schedules it gives our readers multiple perspectives covering more areas expertise giving our readers material that suits their current interest.
Don’t be afraid to give an office manager, a nurse, a medical assistant or even your billing clerk a task at writing one blog post every fourth or fifth week about their area of expertise. Heck, they can even write a story about something funny that happened in their office now and again. All you need to do is review their blog post before it is posted (make sure the funny story isn’t about you).
Contact us for help with your medical blogging, or to set up a custom medical blog for your practice.