The biggest mistake to avoid while choosing a medical website designer
The biggest step to avoid when hiring a medical website designer is pretty simple. Let your marketing company help choose your designer. While there are numerous developers and designers who do amazing work, very few take into consideration your return on investment. Sure they are capable of building an amazing looking site, but does it convert? Does it drive in the additional patients your practice needs every month? How many medical practices has this website designer worked with? Do they understand exactly what people seeking top notch medical care are looking for and what pushes their buttons to make an appointment to see you?
There are many companies out there that do very good work for plumbers, bakeries, schools and law firms for example, but do they know how to build a website that will drive traffic to your site and increase website conversion?
Often times, medical practices get caught up in the look of the website. While this is certainly important, it is not as important as building a plan to drive traffic to the site. By combining both a preliminary marketing strategy and a world-class medical website design, medical practices can enjoy the benefits of a great looking website that converts leads into appointments.
Each and every month, a medical professional will call us after having invested a large amount of money on a complete website design. Despite the large intial investment, months or years can go by and the website may still not generate and convert any potential patients to your practice. This triggers the call to us. When we review the work that was done by a previous medical website designer, we often find that many of the best practice’s for lead conversion are either done incorrectly or missing completely. We find issues from lacking a mobile-friendly version, lacking a call to action, hidden contact information, or other serious best practice flaws that lead to lost website traffic.
There’s no doubt that our In-House Medical SEO Team can increase the traffic to a previously designed website that doesn’t focus on marketing, but will it ever reach a return on total investment that will overcome the large initial investment of a website design? Possibly, but it leaves us with two options. Either we turn away the business because it may never reach the potential we work so hard to achieve, or we tell the client that they have wasted a large amount of money on a website design that can’t be marketed to its full potential. We would prefer to not have to choose from either of these options.
Building a medical website right the first time will save you money.