The future of Pay-Per-Click (PPC) advertising looks bright. There are very few forms of advertising today that allow medical practices to put their ad in front of exactly the right person, at exactly the right time. For that reason, PPC advertising is a great addition to any successful internet marketing strategy. Taking the extra time to manage your PPC advertising effectively can translate to an immediate increase in traffic. However, failing to effectively manage a pay-per-click campaign can quickly become a drain on resources and revenue.
Statistic: 65% of internet users with purchasing intent click sponsored search results over organic search results.
Who Will Create and Manage Your PPC Campaign?
While the concept of pay-per-click advertising is simple, managing a PPC campaign can quickly become much more complex. Effectively managing a PPC campaign requires knowledge, training, and experience to ensure that your medical marketing strategy is meeting its full potential. Depending on the amount of investment in PPC advertising, you may choose to hire someone to create and manage your campaigns to achieve the desired results.
Here are a few questions that you should consider:
- Is your focus on keywords that may be competitive? Are there more than 3-4 people advertising on the same keywords?
- Is the average cost-per-click going to exceed $1 per click?
- Are you planning on spending more than $500 a month in pay-per-click-advertising?
If the answer to any of the above questions is, “Yes,” you should consider hiring someone to create and manage your PPC campaigns. Determining the level at which you will invest in an effective PPC advertising campaign will help to determine whether hiring a PPC ad manager will be beneficial. If the investment is relatively small, making mistakes and learning the process can be relatively inexpensive. However, if you’re making a larger investment, simple mistakes along the way can add up to hundreds, if not thousands of dollars wasted.
By hiring Omni Medical Marketing to manage your pay-per-click advertising, you can rest assured that your investment will be used wisely. You will save yourself money in the long-run, and you will ensure that your budget is spent wisely toward increasing traffic to your medical practice website.
Pay Per Click Advertising Works When Done Correctly
By targeting exactly the right person, at exactly the right time, pay-per-click advertising is one of the most effective advertising methods on the planet. Offering both precision targeting and unparalleled tracking, pay-per-click advertising can lead to consistent improvement in ROI.
If you are looking for a PPC expert to manage your pay-per-click advertising plan, contact Omni Medical Marketing today for a custom quote.
Pay Per Click Advertising Management by Omni Medical Marketing