Medical Pay-Per-Click Marketing
Generating leads in a competitive marketing space without the right help is not easy. Many letters and words are thrown at you from companies looking to earn your business such as: SEO, PPC, SMO and so on. However, at Omni Medical Marketing we take pride in simple explanations. We’ll show you a way to generate leads through placing ads about your company on search engine result pages like Google, Bing and Yahoo. You will not be disappointed if you call now to get more information about these services. Helpful consultants are standing by to take your calls.
How Does It Work?
Searches for keywords relevant to your medical marketing practice (Dental, chiropractic, plastic and cosmetic surgery, etc.) will generate an ad right at the top of a search engine result page. When a potential customer clicks on it, it will take them to a very specific landing page on your website that is designed to intrigue them to take action. The great thing is, you only pay for the ads that are clicked. That way you know the people who come to your website are interested in your services.
Some key items that Omni Medical Marketing provides for pay per click are:
Landing Page Creation
It is vital that the landing page match the ads and keywords. If there is no congruency then the potential customer might lose interest from their original search. Omni Medical marketing has experts in the field of website design. We will make sure that all the “calls to action” and “keyword rich content” makes it onto the page.
Writing Pay Per Click ads can be a challenging endeavor. You must capture the interest of the searcher but remain true to the keywords that they searched for originally. Omni Medical Marketing has been in the business of writing ads for over 10 years. We’ve seen it all. Therefore, we know how to structure your ads to get the leads you want!
A/B Ad Testing
In order to make sure the ads are getting the attention they require, Omni Medical Marketing employs a strategy of A/B testing. Basically, we write two ads with different central messages for the same set of keywords. Then we analyze these ads to see which message is working best. After that, we structure the entirety of the ads to match that sort of messaging. It is a vital component of PPC and will help ensure you get the most calls possible.
Keyword Analysis and Population
Having the right keywords is essential to success in the PPC world! Omni Medical Marketing will populate your account with the most relevant dental, chiropractic, plastic and cosmetic surgery keywords as possible. With the help of analytic software we can determine which keywords are going to have the most search volume yet also the lowest amount of competition ensuring that the clicks will be as inexpensive as possible, expanding your budget. There are two types of key words, “head terms,” which are basically just the types of services you offer such as, “Plastic surgery” or “Veneers” and long tail keywords such as, “information about chiropractic care”. The head terms will cost more money, but have a higher volume of traffic while the long tail keywords will cost less, but also get less traffic. Omni Medical Marketing knows exactly how to find a happy medium in order to get you the cheapest clicks in the right position.
Creating the right campaign is key to success in the PPC world. From things like geo-targeting (advertising in relevant places around your business) to organization of information within the adwords platform, Omni Medical Marketing knows how to create quality campaigns for your business. Our experts have over 10 years experience working within adwords to learn the tricks of the trade. If quality campaign creation is something that matters to you, then Omni Medical Marketing is the right place.
In-Depth Analysis and Optimization
Analysis matters. Decision-making when making changes to campaigns can seem like a most difficult task. Without the right data and the knowledge of how to obtain that data making the right decisions is near impossible. At Omni Medical Marketing our experts have the tools and the knowledge to sift through the great amount of data and make decisions that will improve your campaigns greatly!
Easy to Understand Reporting
How will you know what is happening with your account? Easy, reporting. Omni Medical Marketing has established a way of organizing data for you to look at with ease. Big numbers or unimportant percentages won’t fool you; our reporting breaks everything down for you in just the right way. You can receive it whenever you need or at least once a month.
Content creation is something that seems easy until you truly attempt to do it. Omni Medical Marketing has experts who know how to generate the right message for your landing pages and ads. We want it to be unique, so we will never copy anyone else. You can trust that when you see the words about your company, they are brand new to you.
In the end, if you choose to put your faith in Omni Medical Marketing you can expect to see results in the form of new phone calls and email inquiries. You’ll see quickly that your faith in us is well founded. Running campaigns yourself or finding someone who will do it for pennies is just going to cost you frustration and leads. Going with the professionals who know exactly what to do and how to do it is the key to business success in your universe.