Medical Website Design
When considering a new website for your medical practice many details need to be taken into consideration. Medical Website Design is not just about pretty pictures and a clean layout. Medical website design is the essence of your practice in digital form, as your website will be the first impression patients receive for your practice, staff and doctors.
We provide a comprehensive review of your existing website(s), and work with you to refine and enhance your online presence so that it matches the professionalism you bring to your practice every day. With an aesthetically pleasing and fully-functional website, your medical practice will benefit as potential patients will see you as being up-to-date, current, caring and most of all dedicated to providing the highest level of patient care as possible.
How Does the Medical Website Design Process Begin?
For new websites and micro-sites we follow the same process of discovery, design and delivery. Unlike many of our competitors our websites are custom built, in-house without the use of templates which can hurt your rankings on search engines. Our team builds each of our websites individually, working hand-in-hand with doctors and practice managers to build on the branding your practice has already developed. We have over a decade of medical website design and development experience that goes into every client project. Unlike our competition, we never subcontract out design and development.
Medical Website Development
We’re not satisfied by just building beautiful, functional websites. Our code adheres to web standard guidelines, providing a usable, accessible, forward-thinking platform for you to build your practice upon. We utilize industry-leading content management systems and media-aware code.
What does this mean for you? Your website will be viewable, searchable and appealing to search engines and potential patients alike. Search engines take into consideration load time, and the heavier or more bloated your practice website is the slower it will load. A split second faster load time can help you separate yourself from your competition. Also, faster load times means a faster CTR (click-through ratio). Having a higher click through ratio means more people are spending more time on your site discovering everything there is to know about you and your practice. Google also uses click through ratio as an indicator to judge whether you are serving up great medical content to their users. The more pages viewed and time someone spends on your website the better, as Google considers this data when determining what websites to provide in a user’s search results.
Why Your Practice Needs a Responsive Medical Website
Now more than ever, people are viewing medical websites online. In fact, mobile users account for roughly half of the people viewing you website. If you’re looking to market your medical practice to everyone, not just half of the population, a responsive website is critical. In addition, if you are looking for great rankings on search engines you need to know that Google, Yahoo and Bing prefer responsive websites and will therefore rank responsive medical websites higher than those that are not. In fact, just this year Google rolled out a completely separate search algorithm for mobile devices. If someone is searching doctor websites online, chances are they will never find your site from their cell phone if it’s not responsive.
If you are a plastic surgeon, dentist, Lasik physician or any other type of specialist in a competitive market, responsive design and development should be your only choice in medical website design. People paying cash or financing medical services such as plastic surgery will view multiple websites before choosing who to book a consultation with. If they cannot view, navigate or read your website easily on a mobile device, the likelihood of them booking elsewhere is much higher. Also, keep in mind your CTR will be lower which in turn hurts search rankings.
Does a Medical Website Design Include a Mobile Version?
If you are interested in creating a mobile site for your medical practice, Omni Medical Marketing offers Responsive Medical Website Design to meet the demand for mobile users. Our website will perform highly across all modern tablets and smart phones. With so many users now using tablets and smart phones to search the web, having a medical website design that also caters to small devices could be the difference between booking an appointment or losing a patient to your competition.
What Does Medical Website Design and Development Cost?
Pricing varies depending on your specialty and needs. Because we are completely custom we are able to tailor a solution based on your budget requirements. Solutions such as a photo galleries, large page count and the amount of custom tools requested will impact the price of the website. Websites for plastic surgeons, Lasik specialists, cosmetic dentists and bariatric surgeons tend to cost a little more due to the amount of pages and design elements involved. Choosing multiple solutions will oftentimes result in discounts being applied.
We provide significant discounts for those who use us for all of their digital marketing needs. Oftentimes we are a third or half the cost of our competitors. We know we’re competitive when it comes to pricing and many are shocked to find out just how reasonable we are.
For more information on pricing contact us directly via phone at 800-549-0170 or email us today.