Medical Practice Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the visibility of a medical practice website or a webpage in search engines for “natural” or un-paid (“organic” or “algorithmic”) search results.
In general, the higher on the page and more frequently a site appears in the search results, the more visitors the website will receive from the search engine’s users. Our approach seeks to maximize a website’s potential to rank for the most valuable search terms related to the products and services you offer.
Over the last year or so, many plastic surgeons and medical practices have contacted Omni after experiencing huge drops in traffic to their website. Most of these were the result of unethical medical practice SEO companies using risky and dangerous techniques to rank websites on search engines.
What is needed for your site to rank high in competitive markets?
Adhering to Google’s best practices needs to be the focus of your on-site marketing strategy. This approach includes optimizing the internal structural elements of your website to make it as friendly to the search engines as possible. This includes on-site elements such as the site architecture, code, internal link structure, images and navigation, page titles and meta descriptions.
Following Google’s Suggested Best Practices
Having a responsive medical practice website will not only make your website stand out to visitors, it will also stand out to Google. In order to shine in Google’s eyes, your site needs to be lightweight and load extremely fast. If your website is lacking in any of Google’s best practice suggestion due to poor architecture or development, optimizing your website will be like pushing a boulder up hill.
Medical Practice Content Creation
If you want your practice’s site to rise to the top of the search engines, content is critical. The more relevant your content is to the terms people use to find your services the easier it is to rank. And the more content you have the better. Without implementing dangerous “black-hat” SEO tactics, Google will not rank your website high you provide no useful information to seaerch engine users. When content is needed in order to help your website receive great rankings we will let you know. If you have the time and desire to write your own content, great! If not, we have a highly trained expert team of content creators who we can put to work for you.
Medical Practice Blogging
Blogging is a great way to not only provide content for search engines to review, but it’s also a great way to stay in front of your audience. Not every type of practice needs a blog or blog content creation, however there are some that do. For example, if you are a plastic surgeon needing great online marketing results in a highly competitive market, blogging could put your practice over the top. We often recommend blogging for plastic surgeons, Lasik clinics, bariatric surgeons, dentists, cosmetic dentists or any type of practice in highly competitive markets who demand the highest level of marketing for their practice.
Generally, the more popular you are in the “real world” the more popular you will be on search engines. That is why promoting your practice website externally, through other high-traffic, well-respected websites is an important step in creating a quality, trustworthy web presence for your business. This not only expands your reach, but also helps to build your brand.
By increasing your online presence we are able to establish your practice as a leader in your market, or for your specific procedures. Being a trusted resource online, you are able to capture high rankings and drive qualified, targeted traffic to your medical practice.
Link building has a very bad reputation right now and for good reason. Over the years, many medical SEO companies used third party websites to buy low quality links to their clients’ sites. At one time Google valued all links pointing to your site, and more links combined with other factors resulting in higher rankings. We never buy spammy “black-hat” links. Link building is more valuable than ever before, however it needs to be done the right way. Doing link building the right way is a tedious process that takes a lot of time and patience. Our team of link builders are constantly researching and uncovering link opportunities for your website. Once we have discovered link opportunities we then contact the webmaster/owner of the site we want a link from and offer them the opportunity to post your content on their website. Doing so will bring a high-quality, natural link to your website. The more places your content is shared the more popular you become, and the more popular you are on the web the more Google will love your website, thus returning higher search results.
Social Media Management
We offer public relations work to our clients, especially those looking to dominate their market. Public relations outreach is offered in 2, 4, 8 and 12 hour packages. With the selection of this option our team will contact local and national media outlets including newspapers, online news outlets, blog writers, etc., every month letting them know you are available for interviews and editorial comments. We also research stories published relating to your specialty, and when we find relevant published articles we let them know you are available for further comment or follow up articles. While some may not consider PR to be related to medical practice marketing, we believe it is very important. Often times your interviews or articles will have links to your website from highly trusted and respected news outlets. This, combined with other best practices can lead to amazing marketing results for your medical practice.
We do require all types of practices to have a strong social media presence. While alone it’s not enough to carry a marketing campaign, social media citations have been proven to be a strong signal for search engines. Activity on social media accounts such as Google Plus, Facebook and Twitter will help verify and validate everything we do to increase your visibility on search engines. If you currently have a strong, active social media plan done in-house we suggest you stick with it. If you do not have a strong social media management plan in place for your practice we will strongly recommend it before moving forward with a marketing strategy.
Our Results Speak for Themselves
We don’t just optimize your website and collect a check each month. We actively promote your website in all of the reputable online directories, local search engines and local business directories, and we create a broad social presence for your business while actively promoting your business through a variety of online media. While it’s impossible to predict your exact rankings due to the everchanging individual variables contained in the search engine algorithms, we have an extraordinary success rate in achieving front page rankings for our clients in a wide variety of medical industries.
In this business results speak for themselves, but results don’t just happen on their own. We believe strongly in having the right plan and executing it without fail. We will gladly share our results with your office and prove that we can place your medical practice in the upper echelon of the search engines for your most valuable keywords.
Because we specialize in the medical industry, we have developed a formula that works and can be replicated in every city and state across the United States.
Regardless of the medical practice specialty, one thing is consistent among all of them: You want results. We deliver.
What does SEO cost for your specific medical practice?
Since our content marketing and optimization is based on tasks and never left to chance, you can choose the amount of work we put into your site.
The competitiveness of your practice specialty and your geographic region will determine what levels of service you will need to stand out. For this reason, we create our packages based on hours of work and suggested services considering your budget and never leave it up to guess work. One size does not fit all.
For a free SEO website analysis and a comprehensive plan for your website, please contact us to arrange a meeting with one of our online marketing specialists.