Is Outsourcing Your Medical Website Design Right for Your Practice?
The world has gotten much smaller over the last 10 years and will continue to do so. Unlike many professions, the market is worldwide for website developers. Due to hourly wages being far less in other countries than in the US many people consider outsourcing their medical practices website design, development, marketing, SEO and social media to people all over the world. While this may seem like a great way to save money, and for some it can be, for others it could cost you much more than you had bargained for. I have listed out some of the pros and the cons of engaging in this type of relationship. Ultimately the decision is up to you but when armed with information, selecting the best medical website builder will be much easier.
Medical Website Design Costs
In third world nations some website designers and developers literally work for $3 per hour — I’m not kidding. This should be a huge red flag. Even though $3 per hour may be a good wage in their country, it’s still way below world market value. Developers charging $50 per hour are still getting plenty of work on worldwide outsourcing sites like Elance and Upwork.
Freelancers often do not have the overhead many agencies have which does mean there can be hourly savings but it may not be worth the amount of extra time you will need to put into the project. Remember your time has to be calculated into the total cost of the project. If you make $200 per hour and a project takes 50 additional hours of your time you have to add $10,000 to the total project cost. Saving can be eliminated right here making you wish you had not used a freelancer.
Time of Project Completion
As mentioned above your time involved in the website design and development process needs to be factored. The total competition time should be factored in as well, meaning how many patients will you lose waiting for your new site and marketing? If you currently do not have a responsive website for your medical practice you are ignoring 50 percent of the people looking at your website. Fifty percent of medical website traffic from SEO and PPC marketing are using mobile phone and tablets. If you are planning on optimizing your practice’s site for the keywords people use to find your marketing, waiting for the project to finish is costing you time and money. Every month we have doctors calling us because the outsourced company they used still has not delivered the final product. Not only have the lost money, time, and patients, they now have to start from scratch.
Most freelancers will take any type of project they can get their hands on. Marketing your medical practice website is not the same as marketing any other type of business. HIPPA, patient behavior, content and conversions are all very different for medical websites. Not to mention specialty. All we do is medical, we understand the legal issues, we understand SEO for plastic surgeons and all other types of specialties. Since all we do is medical we are able to save our clients time, money and provide better marketing results to help you build your practice.
We pride ourselves on being available. Without being able to speak directly to the people working on your site, communication will suffer. Communication is one of the often left out elements of a great partnership. If you are still considering outsourcing be sure to consider communication a need during your decision making process.
Marketing Your Medical Practice
Experience comes into play here. While great SEO companies can do a good job of marketing your practice there will be a learning curve for them. Whenever you are marketing a business online you need to become an expert in marketing that type of business. A great deal of the time we put into SEO for doctors is researching. Since we only have to research medical related SEO and PPC we save time across all projects. This saves time and delivers better results. If a lawyer were to sign up with us we would invest time every month to see what lawyers are doing to market themselves online. It doesn’t seem that bad but mix in a dozen other types of businesses and you can see how little client work time is left.
As you can imagine there are many factors to consider. If you believe in keeping your hard earned dollars in the US whenever possible also be sure to check to see if the big name medical website company is sending your work overseas. We know some of our competition does this. While it makes sense for their bottom line it may hurt your outcome. We never send our work overseas, we are proud to have the best medical website design and development team on the planet working right here in our office.