Google Announces Mobile Ranking Factors That You Should Know
The Head of Google’s Webspam Team, Matt Cutts publishes videos for webmasters to learn more about search, and what steps are being taken to improve Google’s algorithm. In recent videos, Matt Cutts has spent a good deal of time discussing mobile search, mobile websites, and mobile marketing. In these videos, Matt directly address questions that are submitted to him to try to gain an understanding as to how mobile search can be optimized. Offering some of Google’s best practices, he makes a few things clear, and if you know Google at all, you should really be listening.
The first main declaration that he made was concerning separate mobile sites, and the proper way to route traffic. While an m-dot site (m.yourdomain.com) is possible if done correctly, Matt makes it clear that responsive website design is really the way to go to create the best user experience. As reported by WebProNews, “Some websites use separate URLs to serve desktop and smartphone users,” explain Google’s Yoshikiyo Kato and Pierre Far. “A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website. A typical example is when all pages on the desktop site redirect smartphone users to the homepage of the smartphone-optimized site.” The long and short of it is, regardless of how you build your mobile site, make sure you always keep user experience in mind. While responsive website design is the best way to create mobile versions of your site that will deliver quality user experience, it is not impossible to properly structure an m-dot site to eliminate any confusion for the user.
Also, you may have noticed that Google has attempted to improve mobile search by using a “Nearby” function that allows geo-targeting to improve results. This means that you can search for businesses and medical practices that are close to you, relative to your geographical location. Have you noticed Yelp listings appearing in the top 10 search results on Google recently? This is part of the strategy. While many businesses, especially medical practices, have been hesitant to allow Yelp’s business practices to continue, Google has actually given Yelp more power in local search. It’s even more important now than ever to ensure that you are listed in local directories with an emphasis on Yelp.
With an average of 30% of website traffic for medical practices coming from smart phones and tablets, can you really afford to ignore these potential patients? If you are looking to target these potential patients with a responsive website design and local marketing, Contact Omni Medical Marketing today.