The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Social Media Marketing

Does Social Media Help Your SEO Efforts?

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Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings

Enter social media. If links were a way for people to vote in favor of sites, social media sharing represents a way for that voting behavior to continue. Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior.

social-media-blogUsing links as an Off-The-Page ranking factor was a great leap forward for search engines. But over time, links have lost some of their value for a variety of reasons. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy.

Just as search engines don’t count all links equally, they don’t view all social accounts as being the same. This makes sense, since anyone can create a new account on a social network. What’s to prevent someone from making 100 different accounts to manufacture fake buzz?

Nothing, really, other than fake accounts like these can often be easy to spot. They may only have a handful of “quality” friends in their network and few might pass along material they share.

Ideally, you want to gain references from social accounts with good reputations. Having your own social presence that is well regarded is important. So participate on relevant social platforms in a real, authentic way, just as you would with your website, or with customers in an offline setting.

Similar to links, getting quality social shares is ideal, but being shared widely on social networks is still helpful. Good things happen when more people see your site or brand.

Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page or Google+ Page you’re missing out. You’re not building up a network that can help spread (share) your content, site and brand.

For more information on social media and search results, contact us here.

Why Your Medical Practice Should Excel in Social Media

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Patients have come to expect unprecedented access to their physicians, especially through technology-based means; a large part of that is social media. However, many physicians are leery of paddling into uncharted waters that have the potential to open them up to legal risk and possibly blemish their reputation. Yet refusing to embrace social media could ultimately harm your practice. Younger tech-savvy patients expect to see their physicians online. If they don’t, they may choose to leave your practice for one that has a more robust online presence.

One of the best reasons for using social media is that you can reach your patients where they are increasingly active — online. Smartphones and other mobile devices are omnipresent, and, in one sense, just a more sophisticated vehicle for word-of-mouth marketing. Patients continue to ask each other for the name of a good pediatrician or family doctor, but now they are doing that online.

SOCIAL MEDIA DO’S

Once you decide to plunge into social media, make sure you develop a plan. As with any worthwhile endeavor, it helps to have a playbook. Here are just a few factors you should consider first:

  • Identify your goals. The first step to creating an online presence should be to define your social media goals as a practice.
  • Find your ideal patient.
  • Make it fun. Make the learning process fun to remove some of the perceived drudgery of yet more administrative work.
  • Set a time commitment. Another hurdle that practices worry about is the time commitment they will have to make to their social media efforts. Busy physicians barely have time to see patients, let alone contribute to social media platforms on a regular basis.

SOCIAL MEDIA DON’TS

Many physicians are unreasonably afraid of establishing a social media presence online. As long as physicians keep common-sense tenets in mind, like not posting protected health information (PHI), they’ll be fine.

However, there are a few social media pitfalls that physicians should be on the lookout for. Here are some things to be mindful of:

  • Guard against HIPAA violations. It is important to protect your practice and patients against HIPAA violations. Your “office policy” should dictate that staff are not to comment about patients or office-related matters on their personal social media accounts.
  • Don’t blur professional and personal profiles. Physicians should never combine personal and professional social media accounts. They should be kept strictly separate.
  • Never give specific medical advice online. It is best to direct patients to call the office if they wish to speak with a physician.
  • Don’t acknowledge a physician-patient relationship. Another pitfall that physicians need to be aware of is acknowledging online that a person is their patient. Simply acknowledging that somebody is your particular patient can create a HIPAA issue

If you don’t have the time or inclination to manage a social media campaign, Omni Medical Marketing is here to help. We can get you setup correctly, sync your social sites, provide valuable content related to your vertical, and distribute your content on multiple platforms to manage your reputation and build your brand.

Contact Omni Medical Marketing if you are interested in getting started with Social Media Marketing.

10 Ways to Fill Your Practice’s Waiting Room Using Social Media

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  1. Promote your blog or content pages on Facebook every week! If your site is built well it is as easy as cutting and pasting the URL from the page you wish to share to your status update bar.
  2. Create a slide show presentation for any procedure you would like to do more of.
  3. Hashtag all of posts associated with your brand or the types of procedures you love.
  4. Follow anyone who follows you one twitter.
  5. Tweet at least once per day, it simple, fast and if you add hashtags related to the keywords people search when looking for you, chances are a few more people will find you.
  6. Answer people who direct message you on social media even if it’s as simple as saying thank you and asking them to contact your office for more information
  7. Blog about useful information about you and your practice. Need ideas? Think of the frequently asked questions patients ask you, people are searching for answers to these questions online too!
  8. Add the G+ button to every page of your website.
  9. Create a Pinterest board related to your practice!
  10. Check out your competition, if they are more active on social media most likely their practice will more active in the future.

While you may not have the time for social media now doesn’t mean you need to miss out on the terrific exposure and brand building social media can provide. Our social media solutions are extremely affordable and even more effective. Contact us at contact@omnimedicalmarketing.com for more information.

Is SEO dead? Should I fire my SEO company?

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Omni Medical Marketing - Responsive Design WebsiteThese are the top two questions anyone actively seeking new patients from their website should be asking.

There is no right or wrong answer, and as you will see from what I am about to tell you is based mostly on the term SEO itself.

SEO for most stands for ‘search engine optimization.’ SEO itself is not dead, however “SEO’S,” the people who do SEO certainly are a dying breed. Here’s why:

For years the way SEO’s or SEO companies went about ranking websites was very spammy and even a bit seedy. To produce the highest profit margins these companies would use tactics to trick Google into thinking a site was more popular than it actually was. There are many tactics that could be used to do this, the most popular is to buy links from third-party companies. These companies could provide 1000’s of links to a website for a very low cost. Each one of these links would be counted as a popularity vote for the site. Google would see these links, believe it was popular then rank the site higher based on each one of these votes.

Why did Google put a stop to link building?

Google is the number one search engine, and wants to stay that way. Part of the reason why they are number one is due to the fact they provide high quality search results to the people who use it. Better quality search results will keep people using Google, while poor quality results will result in more traffic for Bing and Yahoo.

Think about it this way. If we optimized a swimsuit e-commerce site for the term ‘tummy tuck,’ built a large number of spammy likes using the keyword ‘tummy tuck’ and Google ranked it high for the term, people would end up on the site even though they just wanted the hottest new two-piece. If this type of scenario happened all the time people would start using other search engines.

So is SEO dead or not? SEO is very much alive and doing better than ever. Why? Because Google has always defined what SEO is, and their process is more and more meaningful every day. Google has provided outlets of information to inform us exactly how to best optimize your medical practice website for higher rankings. They have also warned for years not to try to cheat or manipulate their suggestions (DEAD SEO).

So what should I be focused on now?  There are many details, too many to list and actually expect someone to finish reading so I will just give you the bullet points.

  1. Content marketing (what SEO has always meant to Google) – Provide fresh relevant content users of the site will invest time into and enjoy.
  2. Social media – Google sees your activity on social media. Make a plan and stick to it.
  3. Provide value (content marketing) – Answer questions no one else is answering.  Realself.com traffic and popularity is all due to the simple fact that they add value to the user. You can do the same on your site!
  4. Mobile – Make sure to have a responsive site, NOT a M.dot website. Take a look at what your site looks like to users and to Google using our free preview tool.
  5. Onsite SEO – Each page of your site needs to be dialed in and highly crawlable by Google. This often takes time. We spend countless hours increase the page value of each page on a site by making changes to stay ahead of the latest suggested best practices. Since spammy SEO is dead each page of your site needs to be nearly perfect.

Keep in mind most SEO’s will not do the hard labor listed above as there is little profit margins compared to buying tons of cheap, spammy links.

What should I watch out for with my current company of one I am thinking about hiring?

  1. Link spam – links should never be purchased for your website – especially in bulk. Google will find out and will penalize you.
  2. Link Networks – Don’t just trade links with other people. A link from my website to your website with a link from your website to mine will at best cancel each other out. If the link coming to your website is not relevant i.e. from a hardware company, a trucking company or a gambling site this link will look spammy to Google.
  3. Link wheels – Having a large number of links from your site to a large number of other sites that are relevant. At some point Google will catch this and you could face a penalty.
  4. Press release spam – Yes this can be spam too. A press release from time to time can be a good thing, however sending out a press release every two weeks will look odd to Google and the original links will be devalued.

DO NOT buy into a separate M.dot website (see our blogs on M.dot sites). These duplicate content and do not provide all of your content for Google and users to see on mobile devices. Duplicate content does negatively impact SEO and it should be avoided at all times.

If you have any questions, feel free to contact us directly at (800) 549-0170.

3 Reasons Why Medical Practices Should Love Facebook’s New Graph Search

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As is the case with many of the changes Facebook has made of late, this is another change that will directly help business.  While those who clamor for the days when Facebook was an intimate site that connected friends and family may not like the change, medical practices should be thrilled with Facebook’s latest innovation.  As Facebook focuses more on attracting businesses to set up fan pages and invest in Facebook advertising, Facebook’s new Graph Search is another tool to help bolster local business.  While it certainly has it’s creepy sides, Facebook’s Graph Search takes referrals to another level.  Medical practices tend to rely on word of mouth marketing, and this new tool is essentially a word of mouth tool.  Instead of relying on people to share your fan page, or like your status updates, people will be able to directly search for a medical practice that their friends already “Like.”

So what does Facebook Graph Search actually do?

Simply put, it’s like Google, but only delivers results that relate to your network of friends.  While this does go a bit further by including some information from friends of friends, it is essentially a local search engine that only crawls specific data.  Anything that is marked private and only for “friends” will remain that way.  Facebook Graph Search essentially delivers information you could have found the hard way in a much easier to use search bar format.

  1. Referral Marketing: Facebook Graph Search makes it possible to see what your friends “Like” and “Recommend.”  For a simple search for “Dentists my friends like,” Graph Search will pull data pertaining to dentists that friends have publicly liked.  This serves as an instant referral and vote of confidence.  Now, having an active business fan page on Facebook is even more important.  The more people like your page, the more potential people you can reach with this new tool.
  2. Build a new fan page much more quickly: In the past, medical practices have had to rely on people sharing posts on their personal wall to reach their friends.  Now, medical practices can be discovered much more quickly after even just 1 “Like.”  By continuing to be active on Facebook, your practice will be able to get much more exposure with this new search tool.
  3. Captive Audience: Millions of advertising dollars are spent every year trying to capture the Facebook user.  Given the frequency that people check their Facebook page, and the amount of time spent reading their News Feeds, reaching potential patients on social media has become a goal for most medical practices.  Now, you have to worry less about a crazy viral post to expose your practice, people looking for a qualified medical professional can now find you in Graph Search.  The social media audience is a captive one, and drawing potential leads to your practice tends to lead to higher than average conversion rates.

Running a successful social media marketing program is still going to be important, but graph search has the potential to make things even better for medical practices on Facebook.  While the new addition was just announced recently, and Beta testing is rolling out gradually, Graph Search appears to be the next great Medical Marketing tool in the arsenal.  If the initial Beta testing goes well, you will be able to build your audience, build your brand, and extend your reach with Facebook Graph Search.

If you are considering a revamped social media marketing campaign, or if you are interested in taking your medical practice to the next level, Call us at 800-549-0170.

Medical Marketing and Word of Mouth Marketing

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So you’ve decided that your medical practice could use a boost in 2013.  Maybe you’re doing enough to get by, but your vision for your practice is not quite fulfilled.  It’s easy to say that your work will speak for itself, and if you’re good enough at what you do, patients will come.  While there is definitely truth to that, it is certainly not the whole truth.  For example, plastic surgery practices rely heavily on referrals to increase consultations, as the best advertisement for your plastic surgery practice is the results that are produced within.  Each and every plastic surgery procedure you perform translates to a walking billboard of your success and skill.  So why do you even need Medical Marketing?  Medical marketing is really just taking control of your brand, and not always leaving it up to previous patients to spread the word for you.  Keep in mind, that while plastic surgery is a growing field, not everyone is going to run home and tell their friends that they had work done.  So how do you reach potential patients that may not have a close friend or family member telling them how great you are?  While I won’t argue that the early days of SEO didn’t necessarily focus on the quality of a medical practice, Google Updates in 2012 have drastically changed the industry for the better.

The SEO industry has changed so much over the last year, that many SEO professionals have been forced to learn how to rank websites based upon creating actual quality.  This means that there is more focus on quality content, user-friendly medical website design, social media marketing, and actual PR.  The days of buying links to your site to rank for terms you don’t necessarily deserve are over.  Now is the time to implement realistic medical marketing plans to increase your online visibility.  After all, that’s exactly what SEO originally was intended to do.  Let’s put it in perspective by examining some of the older forms of marketing and advertising that medical practices relied upon.  Let’s use the Yellow Pages as an example.  Did you settle for the free listing that was listed alphabetically along with all of your competitors, or did you make an investment for a half-page or full-page layout?  The best way to look at medical marketing is to relate it to buying a full-page advertisement in your local phone book.  Do you want the full-page to be in color to get people’s attention?  Do you include a “call to action” to increase conversion?  Do you clearly offer the services provided at your practice?

Yellow Pages

Does Word of Mouth Marketing Still Have Value?

Of course it does!  Just as other forms of marketing have value (i.e. radio, print and television), so too does word of mouth marketing.  There is no doubt that word of mouth marketing is a great way to grow your medical practice and has the highest conversion rate.  Just as you might diversify your stock portfolio, a diversified marketing strategy will also yield the best long-term results.  While Medical Marketing focuses on your online presence, the oldest form of marketing, word of mouth marketing, will always play a large role in the success of your medical practice.  To see how word of mouth marketing and medical marketing might work together, you need to look no further than a strong social media presence.  Since social media plays a large role in how society communicates and fosters relationships it makes sense to utilize a “fan page” to make social sharing simpler.

Developing Your Brand with Medical Marketing

Take out a full page ad for your medical practice!  Remember, medical marketing is designed to highlight the best parts of your practice and increase your online visibility.  There’s a certain amount of people who believe online medical marketing isn’t a fair practice because it can elevate a practice in Google rankings allowing for more leads.  But if you develop a well-known and visible brand through marketing, you’re reaching potential patients that are looking for you.  Also, it should be looked at no differently than taking out a full page in the Yellow Pages.  You’re simply putting your medical practice in a position to succeed in a competitive market.  With recent studies showing that 80% of those surveyed have used the internet to search for healthcare information, take stock of your current medical marketing plan in 2013.  Do you have a full page ad, or are you just another name in the long list of your competitors?

To see how many more leads Omni Medical Marketing can get for you, give us a call.

Call 800-549-0170.

Why Google Algorithm Updates are Actually Good for Your Medical Practice

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Okay, so this won’t get me many friends in the SEO and Medical Marketing community, but there is no doubt that the incredible number of Google Updates in 2012 has improved the user experience.  Every time Google updates their algorithm, you may see wild and seemingly unwarranted shifts in your Google rankings.  Don’t worry, Bing and Yahoo have been busy themselves in 2012, and keeping up with the changes has caused many Medical Marketing and Medical Practice SEO (Search Engine Optimization) firms to lose their minds.  One day, you’re ranked #1 for a target keyword, and the next day, you can’t find your business anywhere.  With adorable names like the Google Penguin Update or the Google Panda Update, can you really be all that upset?

Medical Marketing | Google Panda Update

Of course you can.  After all, losing a ranking in Google can translate to fewer visits and leads to your medical practice.  But after spending a few days pulling out my own hair trying to keep up with these large updates, one thing became clear.  The user experience when searching within Google was greatly improved.  Results were significantly more relevant to search terms, and the delivered websites actually delivered the information you were looking for.  While this is always the goal of the search engine, certain Medical Practice SEO techniques can actually hurt a search engine’s ability to return relevant results.  You may or may not have heard the term, “Black Hat SEO.”  These tactics work to get your medical practice ranked for keywords that you simply don’t deserve to be ranked for.  When these techniques are used, it becomes more difficult to find relevant information in a search.  And while the traffic to your site may increase dramatically, there’s an improved chance that someone visited your site for information inadvertently and quickly clicked away when they didn’t find what they’re looking for.  This doesn’t help anyone.

So How Do These Updates Help Your Medical Practice?

First of all, a Long-Term SEO Strategy will rarely have to deal with dramatic declines in ranking coming from an algorithm update.  In essence, you have a great ranking because you’ve earned it.  By not using these techniques, you can rank well, deserve it, and keep it.  Better yet, if your competition is using these tactics to get ranked prematurely, they’ll lose their place on the first page, making more room for you on top of Google search rankings.  Also, since the search results are more relevant, you have an increased chance of getting quality visits from visitors actually interested in your medical practice.  Getting an increase in traffic is one thing, getting quality traffic is another.

Medical Marketing Changed in 2012… For the Better

Imagine a world where your medical website can rank well in search for having quality content, a great Medical Website Design, social media popularity, PR, and website maturity.  Admittedly, some of the tactics to rank poor quality sites are still viable, but each update takes us one step closer to making this a reality.  By combining the efforts of our medical marketing team and our medical website design and development teams, we are building medical websites for the future.  By ignoring quick fixes and “Black Hat SEO” techniques of the past, we create an honest and reliable medical marketing plan that can make your medical practice website virtually immune from algorithm updates.

It is important to note that SEO is far from dead.  It’s simply changing.  Frankly, it’s becoming more difficult and requiring a more extensive background in content writing, PR, and Social Media Marketing.  The team at Omni Medical Marketing is built to meet the changing face of SEO head-on to deliver more leads from your medical practice website now, and into the future.  Change can be scary, but in this case, it can also be very good.

What Does This Mean For Medical Marketing in 2013?

Assuming the Mayans were wrong, 2013 is shaping up to be a great year for Medical Marketing.  With more algorithm updates undoubtedly coming down the pipeline in 2013, the question every medical practice should ask themselves is, “Is your medical practice website ready for what’s next?”  There is no doubt that search engines will continue to work towards delivering the most relevant and beneficial material to their users, and a successful medical marketing plan involves providing just that.

To speak with a Medical Marketing professional about the current state of your medical practice website:

Call 800-549-0170.

 

5 Key Elements of Medical Practice Website Design and Development

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In any good Medical Marketing plan, website design and development should not be overlooked.  Medical Website Design and Development can play a key role in SEO and the overall marketing for your website.  Take a minute to read through the 5 key elements of Medical Practice Website Design and Development below to ensure that you are seeing the results that you deserve from your hard work.

 

  1. Looks Matter
    • Too much or too little; if your website looks like it is part of the Vegas Strip or Times Square, it can quickly turn people off. The first 3 seconds matters. Three seconds will buy you 30 seconds, and those 30 seconds will buy you three minutes. Yes, your site needs to be pleasing to the eye, however, most people do not want to feel like they are being sold or advertised to. Remember what attracted people to your website to begin with. It was the content, not over the top graphics and a sales pitch. Yes, the internet has turned into the number one source of marketing, but it’s not necessarily what people are actually looking for.
    • Having a dated website, that looks like it was built ten years ago by the kid who lives next door, will give the impression that you are out of touch.  Some of the most cutting edge websites out there are simple, clean and yet elegant. A Chrysler 300 may appear to have the elegance of a Bentley.  That is until a Bentley pulls up next to one.  Both cars have very similar lines; however, a 300 will never match the class of a Bentley aesthetically. You can keep it simple and have all the class in the world.
  2. Navigation
    • Keep the overall navigation simple throughout all pages. Using top navigation on one page, left on other and right on the next will turn people off.
    • Make sure there are easy to find buttons/links to your photo galleries.
    • Phone number/address: Many sites we review make it very difficult to find the phone number of the medical practice on their website. Make sure it is clear and visible on every page. This alone will increase conversion.
  3. Content, content, content
    • Give people what they want and need right away.  Navigation should quickly allow your audience to find out who you are, what field you are in, what services you offer, what hours you keep, and how to contact you. When navigation is done correctly, people will never question what services you or your medical practice provide.
    • Consider offering downloadable content, like brochures that people can share at the dinner table. Not only will this provide the user with the information they want right away, it will give them something to look at time and time again. Allow people to email these brochures to their friends and family. Get creative with the message that you want people to receive.
  4. Make sure people can find you.
    • We made our name providing medical practices and plastic surgeons with top notch SEO. We certainly recommend you working with a reputable SEO, that specializes in medical practice websites. However, there are a few simple tricks you can to do help.
    • Name all of your photos relative to what they are. If you are a plastic surgeon in New Jersey each one of your photos should be named something like FaceliftNewJersey-01.jpg . This will let Google know what the photo is and provide you with a better chance of being ranked for that term.
    • Find more ideas on the SEO section of our blog: Medical Marketing | SEO
  5. Use Social media for your medical practice.
    • Being active on social media gives people the opportunity to provide you with more referrals. Each time your post is shared, your reach multiplies greatly. Because these shared posts are coming from friends, the value of the post is very high.
    • Consider using software to limit the time you need to invest, while actually increasing the amount of social posts being pushed out. We offer our Social Media Software with a free trial period.  This allows you to see the results with no risks.
    • Post messages that matter. Blogs, useful health tips, and interesting news stories will demand more attention. If people find value in your message, they will keep coming back and will be more likely to share this information.
    • Post on the weekends. People log into Facebook daily, but actually spend the most amount of time there during weekends. Posting during that time is highly recommended. This is also a time where your competition is most likely not posting. It’s Win-Win.

6 Ways to Increase Your Medical Practice Social Media Exposure

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1. Pick a great name for your page.

While this may seem pretty simple, many people get it wrong. Most will automatically want to start with their actual practice name. For example, if your practice name is “Mile High Plastic Surgery,” instead name your page “Plastic surgery at Mile high Denver”. Search engines assume the first few words are the most important, so you should consider this when naming your Facebook page. Not only will this increase the amount of traffic to your page from organic search, it has other benefits as well. When it comes to medical reputation management almost every practice has a “bad” review or two. Using Google’s outstanding SERP to your advantage can be a great way to show people you’re reputable and great doctor.

2. Use a great vanity URL

Instead of your medical practice Fan Page being facebook.com/111999585858, it should be changed to something like, www.facebook.com/OmniMedicalMarketing or “www.facebook.com/plasticsurgeon.orangecounty”. Again you want to utilize critical keywords people actually search on Google. Again, it may be natural to want to use your name or your practice name here, but keep in mind the goal is to create more exposure. People who already know you will be able to find your medical practice Fan Page by viewing your website, emails, or newsletter (as long as your links are there, so make sure they are). Once logged into Facebook you can check out and change your page name by clicking here https://www.facebook.com/username

3. Add your keywords strategically to your Fan Page

Like your own medical practice website design, key word optimization is the most important part of onsite SEO. Pay close attention on your Facebook page to the company description as these sections pull the most amount of weight. Here is an example of what it should look like:

Optimizing Facebook for SEO

SEO Title: The name of your page (See #1 above).
Meta Description: This is the “About” section of your Facebook Fan Page.

4. Make sure your address and phone number are identical to the number on your website

Local search is huge, can be “free,” and is critical to your success marketing your practice online. Google will use your phone number as a way to identify your practice location. Adding it to Facebook helps Google know your website practice is where you say it is, therefore you are more likely to come up in Googles local and AP search. Not only does this benefit rankings, it will improve your online reputation.

5. Add links from everywhere you can to your fanpage

Linking your medical practice website to your Facebook Fan Pages equals one vote of confidence. In addition you should be adding links to your Facebook page from any place you have an opportunity to. Make sure your blog has a link on every new blog you post. Post it on twitter from time to time. Add it to your Youtube page if you have one. Ask your patients, friends, family and employees to post it from time to time. Each one of these links will help move your Fan Page to the top of local search.

6. Post great information and it make it count for search!

The first 18 words in your post are the most critical, as these will serve as the meta description in Goggles search algorithm.  Make sure you focus on delivering a concise and keyword friendly description in your posts.  Also, it is common to not “Say Something” when you share a photo or link on your Facebook Timeline.  Take advantage of this opportunity to create an informative description.  While 18 words may not seem like a lot to work with, keep your message concise and to the point.  Not only will it quickly attract potential visitors to your Facebook Fan Page, it will pay great dividends in search engines.

We are always glad to share “secrets” with any medical practice in regards to Medical Website Design, Medical Practice SEO, Medcial Practice Social Media or other ways to help you bring your practice to the next level. As always if you would like a free website analysis or SEO check up feel free to contact us at 800 549 0170 ext 1

June 2012 Newsletter – Google Plus, SEO, reputation management

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June 2012 Newsletter 

Omni Medical Marketing

Google has made big changes, stay informed and thrive.

Google+ is the newest social network that really matters (because it’s owned by Google), and every business in the world that cares about getting search traffic from Google had better take notice.

This is no small effort, and no half-hearted attempt at creating a social network to battle Facebook (remember Google Buzz?).  The intelligent folks at Google have finally created a social network that has the potential to be a game-changer.

For the savvy Internet Marketer, Google+ has (or will soon) become THE place to be. The integration with other Google services makes it an essential tool for businesses, and the cultivation of the social aspects offers immense potential for interacting with your patients and promoting your practice in multiple channels.

Facebook and Twitter will have their piece of the social marketing pie for the foreseeable future, but their relevance will likely be an inverse relationship with the popularity of Google+.

Based on the minor rant above, we obviously feel that Google+ is going to be important, but what are the specific reasons that we think it’s going to be essential?

5 Reasons Why Your Practice MUST rapidly adopt Google+ — Read more here

Recent survery: 67% of all cosmetic surgery patients found or researched thier doctor online before having surgery.
Omni performs no cost, no obligation medical website design and medical practice SEO analysis for all plastic surgeons at no cost! Contact us today at (800)549-0170, reply to this newsletter or email us at contact@omnimedicalmarketing.com for your free report today.
Orlando Doctor Sues Patient

Orlando Dr. Sues Patient

Yesterday I read a story about a Doctor in Orlando that is suing a patient. This brought up many interesting questions and a few conversations with plastic surgeons late last night.

Very interesting , take a look at the story here-

Michael Giuffrida, MD

June Promotion – 10 Free Microsites!

Our microsites bring power to your main site! Not only do microsites increase rankings they also provide you with a larger piece of the online pie! For the month of June we are including ten microsites at no addtional cost with our elite medical SEO and medical website design package. Read more or contact us today for more details (800) 549-0170

Reputation Management

Reputation Management

With the amount of people doing thier homework on the internet your online reputation means everything. We love giving our readers valuable information, partnering in your roadmap to success. For great medical reputation management check out this series of blogs written by our founder and CEO by clicking here. 

Beverly Hills Institute

Featured Client of the Month!

BevHills.com

Total keywords ranked: 321
1st page rankings: 83
Last month’s traffic: 8365
Traffic from search: 6319

” Our website traffic, SEO rankings, and consultations improved dramatically after we started working with Omni eight months ago. This significant growth has continued during the first quarter of 2012.” 

– Richard W. Fleming, MD

Richard Lesher

Employee of the Month

Richard Lesher, who manages our social media and content writing departments, without a doubt deserves this month’s award. Richard was recently promoted from Social Media Consultant to manager of each department.

A Denver native, Richard gradutated from the University of Northern Colorado with an English Degree which he uses every day while editing and managing our content writing and social media team. We’re proud of Richard and appreciate all of his hard work.