How long has it been since you set up or updated the SEO on your website? Well with this day in age your digital marketing and SEO efforts must be constantly changing to match the newest coolest pieces of technology. Even if you updated your SEO last year it is already time to go though and make adjustments again.
A few of the hottest pieces of new technology on the market today are the Google Home and the Amazon Echo. The Google home and Amazon Echo are both voice activated home assistants. They work off voice commands and can answer your questions, remind you to do tasks and even search for places and or items on the internet. With this new technology hitting the market and being as popular as it is, your digital marketing and SEO efforts need to be properly set up, so that search engines can find and see your company’s information fast and easy. Without it your company can be lost due to the times.
Not just one aspect of SEO or digital marketing is going to help in the long run. Sure it might jump up your rankings fast and you will be ecstatic about that. But the main goal is to get your site ranked in the top positions and keep it up there. If you only do parts or a single item of digital marketing or SEO you will see your ranking success to be short lived.
The first step is to handle all of the SEO basics. This includes the Title Tags and Meta Description for all the pages just not the main home page. From there you jump in and getting even deeper with Internal Links, Header Tags and ALT Tags. But before you can even think about starting this process you need to have a true understanding of your business and your market. Right now, you might be wondering, well it is my business I am going to know all the information I need, WRONG. Every day I talk with different business owners to better understand their business and marketing needs. Most of them get stumped on the questions I ask. What is your #1 product or service right now? What is the most grossing product or service you offer? What is the highest searched product or service, out of the ones you offer? What demographic / geographical area do you want to target? These simple questions can stumble some of the most seasoned business owners.
Your second step will be to check all the content on your website. I cannot stress enough how important content is to your Digital Marketing and SEO campaign. Content is how search engines learn about your business and the products or services you offer. For example, if you are trying to sell a high end facial rejuvenating mask on your website and the only sentence you have is “This high end facial mask is the greatest mask in the world, you will want to keep using it day after day.” The search engines have no idea what this product does and why it should pull it up when a user searches “High end anti-wrinkle mask” Each page on your website and or product pages have to state what the product is and have the proper keywords through out, so that page can be flagged when one of those keywords are searched.
Steps one and two are just as important as steps three, four, five, six and so on and so forth. I have highlighted steps one and two in the SEO basics to help you understand how important they really are. So I am going to ask you one more time, how long has it been since you set up or updated the SEO on your website? Are you sticking with the times or are you going to become lost because of it? If you cant remember the last time you updated your SEO it might be time to take a look at it. If you run into any problems while updating your SEO, let us know we are happy to help in any way that we can.