The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

Newsletter Signup

Get the latest Medical Marketing News & Tips from Omni Medical Marketing

Enter your e-mail address above and hit enter to be added to our newsletter. We never give out your e-mail address or any other information.
Call us to learn more today(800) 549-0170

Responsive Website Design

Medical Practice Responsive Design in Simple, Non-Tech Talk

Posted by

Why responsive website design?

Over the last several years smartphone and tablet use has grown by amazing numbers. By the end of 2015, over 200 million people in the United States will be using smart phones. Just over half of all website traffic including medical practice traffic comes from handheld devices. I assume most of you own a smartphone, in fact I know more than half of you are using your phone to read this blog on our responsive website. While smart phones still call people and text they have become the popular convenient way to view website content. In the busy life most of us Americans live we need to multi-task, and smart phones are the No. 1 multi-tasking tool. It’s difficult to have a desktop on front of us when we are in line at the bank, stuck waiting in airports or waiting for a game or practice to begin. What about waiting in the doctor’s office? We know 70 percent of patients are using the internet to find their doctor, how many of them are now in your  waiting room, smartphone in hand, browsing the internet when their name is called?

As you know mobile devices come in all shapes in sizes. As well laptops and desktops have many size screen options, all the way from 8 inches up to 32 inch monitors. This is the exact reason your medical practice needs a responsive website and great search marketing to drive traffic to it.

Responsive websites when developed properly automatically adapt to the screen size the person is using, providing the most easy to use and read format possible.  Sometimes depending on the size of the mobile phone people are using to view a website, columns may need to become rows, the drop down menu needs to be formatted with larger font. Pictures and videos need to load in a smaller size along with videos so people see the whole picture not just a part of it. How does this all work? We simply create different layouts for different devices. Each layout is served when the website recognizes the size of the screen the user is on.

How long have responsive sites been around? Are they here to stay?

We started developing responsive websites for our plastic surgery clients over four years ago. Plastic surgeons work within an extremely competitive field. Being aggressive in nature plastic surgeons demanded the best possible website and SEO/social media solution for their practice. When we started less than a few percent of people were using smartphones and tablets to find a doctor, as mentioned above that number has grown to nearly 50%.  Within the last few years with changes in the way people find their doctor more and more practices have gone or plan to go responsive. Google has made significant algorithm changes, if you do not have a mobile friendly site people, even your own patients will not find you online. Because responsive websites adapt to the screen size of the device and not the actually make or brand of the device they will be here for some time. I would like to say responsive will be used for ten plus years however new technologies combined with people’s habits may change that.

What about a separate mobile website for my practice?

One of competitors pushed separate mobile sites for a very long time, in fact I believe they still do. A separate mobile site means you have one site for desktops and one for hand held devices. Google puts out recommendations on how sites are built to rank high. Google make it very clear, Responsive is what they recommend. We strongly discourage using a separate mobile site. It may seem tempting as it will save you some money upfront however it will cost you far greater in the future

How can I tell if my site is responsive?

We have set up a free responsive website tester, its free and simple to use you can click here, enter your site address and off you go.

Omni Medical Marketing is the pioneer in responsive medical website design and development. For a free no obligation website analysis call (720) 549-9222 or email us at contact@omnimedicalmarketing.com

Valuable Resources for Medical Practice Marketers – Part 1

Posted by

If you have the necessary time, patience and dedication, marketing your own medical practice website can have fantastic results.

While many don’t have the time, those who do typically don’t have the budget to hire a high quality repeatable firm.

We are all about helping those who want to help themselves and have no problem offering some of the tools we pay quite a bit of money to have access too. While some of the paid tools are fantastic and provide great detail, they are also expensive and may not make sense for a DIY type of person to invest in.

On the flip side, there are many amazing resources available. Here are the first half of my top ten:

  1. Moz.org — just Google the term ‘SEO’ and you will see that Moz comes up first. I would estimate that 90% of what you will read that has been published in the last year on Moz.org will provide great results while sticking close by Google’s guidelines.
  2. Matt Cutts blog — Matt Cutts is one of, if not the most outspoken executive at Google who often provides hints as to what Google needs to see in order for you practice website to rank higher.
  3. Google’s Webmaster tools — Who would have thought Google would just tell us how to rank sites? While they do not tell us everything they do provide the foundation.  Since Mobile is now more than 50% of web traffic I suggest you start here on this page. Time and money could be saved by just reading one page on webmaster tools. See what they have to say about having a medical practice mobile (RESPONSIVE) website.
  4. Another great free reference from Google — The Keyword Planner — This tool will help you find what people area searching based on volume for when they are looking for your services. Don’t have time to visit the Keyword Planner? If you are plastic surgeon looking to increase your visibility give us a call. We have the complete list and we can send it to you for free!
  5. Mashable — Great section on social media. While many of are not fans of social media, if our competition is there, we need to be there, too.

While doing your own marketing may be very difficult and it can also be very fulfilling, provide profits and the knowhow to oversee an agency if you do decide to higher one.

Is SEO dead? Should I fire my SEO company?

Posted by

Omni Medical Marketing - Responsive Design WebsiteThese are the top two questions anyone actively seeking new patients from their website should be asking.

There is no right or wrong answer, and as you will see from what I am about to tell you is based mostly on the term SEO itself.

SEO for most stands for ‘search engine optimization.’ SEO itself is not dead, however “SEO’S,” the people who do SEO certainly are a dying breed. Here’s why:

For years the way SEO’s or SEO companies went about ranking websites was very spammy and even a bit seedy. To produce the highest profit margins these companies would use tactics to trick Google into thinking a site was more popular than it actually was. There are many tactics that could be used to do this, the most popular is to buy links from third-party companies. These companies could provide 1000’s of links to a website for a very low cost. Each one of these links would be counted as a popularity vote for the site. Google would see these links, believe it was popular then rank the site higher based on each one of these votes.

Why did Google put a stop to link building?

Google is the number one search engine, and wants to stay that way. Part of the reason why they are number one is due to the fact they provide high quality search results to the people who use it. Better quality search results will keep people using Google, while poor quality results will result in more traffic for Bing and Yahoo.

Think about it this way. If we optimized a swimsuit e-commerce site for the term ‘tummy tuck,’ built a large number of spammy likes using the keyword ‘tummy tuck’ and Google ranked it high for the term, people would end up on the site even though they just wanted the hottest new two-piece. If this type of scenario happened all the time people would start using other search engines.

So is SEO dead or not? SEO is very much alive and doing better than ever. Why? Because Google has always defined what SEO is, and their process is more and more meaningful every day. Google has provided outlets of information to inform us exactly how to best optimize your medical practice website for higher rankings. They have also warned for years not to try to cheat or manipulate their suggestions (DEAD SEO).

So what should I be focused on now?  There are many details, too many to list and actually expect someone to finish reading so I will just give you the bullet points.

  1. Content marketing (what SEO has always meant to Google) – Provide fresh relevant content users of the site will invest time into and enjoy.
  2. Social media – Google sees your activity on social media. Make a plan and stick to it.
  3. Provide value (content marketing) – Answer questions no one else is answering.  Realself.com traffic and popularity is all due to the simple fact that they add value to the user. You can do the same on your site!
  4. Mobile – Make sure to have a responsive site, NOT a M.dot website. Take a look at what your site looks like to users and to Google using our free preview tool.
  5. Onsite SEO – Each page of your site needs to be dialed in and highly crawlable by Google. This often takes time. We spend countless hours increase the page value of each page on a site by making changes to stay ahead of the latest suggested best practices. Since spammy SEO is dead each page of your site needs to be nearly perfect.

Keep in mind most SEO’s will not do the hard labor listed above as there is little profit margins compared to buying tons of cheap, spammy links.

What should I watch out for with my current company of one I am thinking about hiring?

  1. Link spam – links should never be purchased for your website – especially in bulk. Google will find out and will penalize you.
  2. Link Networks – Don’t just trade links with other people. A link from my website to your website with a link from your website to mine will at best cancel each other out. If the link coming to your website is not relevant i.e. from a hardware company, a trucking company or a gambling site this link will look spammy to Google.
  3. Link wheels – Having a large number of links from your site to a large number of other sites that are relevant. At some point Google will catch this and you could face a penalty.
  4. Press release spam – Yes this can be spam too. A press release from time to time can be a good thing, however sending out a press release every two weeks will look odd to Google and the original links will be devalued.

DO NOT buy into a separate M.dot website (see our blogs on M.dot sites). These duplicate content and do not provide all of your content for Google and users to see on mobile devices. Duplicate content does negatively impact SEO and it should be avoided at all times.

If you have any questions, feel free to contact us directly at (800) 549-0170.

Google Announces Mobile Ranking Factors That You Should Know

Posted by

The Head of Google’s Webspam Team, Matt Cutts publishes videos for webmasters to learn more about search, and what steps are being taken to improve Google’s algorithm.  In recent videos, Matt Cutts has spent a good deal of time discussing mobile search, mobile websites, and mobile marketing.  In these videos, Matt directly address questions that are submitted to him to try to gain an understanding as to how mobile search can be optimized.  Offering some of Google’s best practices, he makes a few things clear, and if you know Google at all, you should really be listening.

The first main declaration that he made was concerning separate mobile sites, and the proper way to route traffic.  While an m-dot site (m.yourdomain.com) is possible if done correctly, Matt makes it clear that responsive website design is really the way to go to create the best user experience.  As reported by WebProNews, “Some websites use separate URLs to serve desktop and smartphone users,” explain Google’s Yoshikiyo Kato and Pierre Far. “A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website. A typical example is when all pages on the desktop site redirect smartphone users to the homepage of the smartphone-optimized site.”  The long and short of it is, regardless of how you build your mobile site, make sure you always keep user experience in mind.  While responsive website design is the best way to create mobile versions of your site that will deliver quality user experience, it is not impossible to properly structure an m-dot site to eliminate any confusion for the user.

Also, you may have noticed that Google has attempted to improve mobile search by using a “Nearby” function that allows geo-targeting to improve results.  This means that you can search for businesses and medical practices that are close to you, relative to your geographical location.  Have you noticed Yelp listings appearing in the top 10 search results on Google recently?  This is part of the strategy.  While many businesses, especially medical practices, have been hesitant to allow Yelp’s business practices to continue, Google has actually given Yelp more power in local search.  It’s even more important now than ever to ensure that you are listed in local directories with an emphasis on Yelp.

With an average of 30% of website traffic for medical practices coming from smart phones and tablets, can you really afford to ignore these potential patients?  If you are looking to target these potential patients with a responsive website design and local marketing, Contact Omni Medical Marketing today.

Keep Your Medical Website Design Clean and Lean

Posted by

Previously, we have explored the benefits of Improving Calls to Action and optimizing traffic through A/B Testing. However, you might have wondered why we don’t just put every possible trick we have up on a page and see what sticks? Why waste time trying to perfect all of these little elements when we can shotgun test them all at once? Well, the answer is fairly simple: Less is More. Keeping your website clean and clutter-free will keep conversions high, improve website performance, and impart trust in your expertise.

Simplicity in Medical Website Design

The key to a good conversion rate on your website is to maximize content and interaction with the fewest possible number of elements. Just like with the 80/20 rule, the majority of your audience is generally only looking for a small number of items. By placing emphasis on these items and organizing your site around them, you can funnel traffic to where it is most important. Take Hick’s Law for example: it states that with the increased number of options presented to a user, the longer their decision time will be. If you overload a user with too many buttons, lists, and menus, the better the chance that they will make no decision at all and simply leave your site not knowing where to begin. Similarly, Occam’s Razor states that the simplest solution is more often than not the correct solution. Keep your layout and navigation simple, and users will be more inclined to stay on your site and visit more pages, drastically improving their conversion rate.

Hick's Law: The more options presented, the longer it takes to make a decision

Hick’s Law: The more options presented, the longer it takes to make a decision.

Medical Website Design Performance

On a technical level, keeping your site clean and clutter-free will help your page load and speed up your site. The less the browser has to render, the faster it can convey content to the user. In the mobile space, this distinction can be all the difference in the world, as users who have to wait over 4 seconds for a page to load are overwhelmingly likely to exit your site altogether. In fact, stats show that 61% of users who visit mobile unfriendly sites are likely to leave and visit a competitor’s site instead.

Statistic: 61% of internet users who visit a mobile unfriendly site are likely to leave to a competitor’s site.

Statistic: 61% of internet users who visit a mobile unfriendly site are likely to leave to a competitor’s site.

Medical Website Design Expertise

Clean design also imparts on your website visitors that you are an expert in your field. How so? When we are in the process of making a purchase decision, we weigh a variety of options including those called “surrogate indicators of quality.” Research has shown that people are more likely to buy more expensive versions of the same product because of a perceived increase in value (it costs more, therefore it must be better). Much in the same way, relaying content in a clear, straight-forward manner, with only a handful of incidental elements such as forms and Calls to Action, tells your visitor that you know precisely what matters, cutting out the fluff. This seemingly innocuous difference is an indicator of the quality of your services. In your audience’s mind, a good medical website design means a good medical professional.

If you’re ready to take the editor’s pen to your site, contact Omni Medical Marketing for a Free Medical Website Analysis where we will evaluate your site and give you recommendations for improvement at absolutely no cost. We think you will quickly see why the knowledge and insight behind every Omni Medical Marketing website makes them the best in the industry.

Medical Website Development Best Practices – Cross-Browser Compatability

Posted by

In the early days of the medical website design and development, there was only one popular web browser: Netscape Navigator. Creating websites that worked for everyone was pretty simple, as most everyone (around 90%) viewed websites using the same web browser. Designers didn’t have to ask, “How will this website look on a cell phone?” or, “What happens if my visitors use an old web browser?”.

That all changed when Bill Gates finally decided that the internet wasn’t really a fad. Microsoft unleashed Internet Explorer in 1995, initiating the first “browser war”. Netscape and Microsoft competed for market share, with Internet Explorer peaking at 95% of the market in 2002. The competition between browsers caused a lot of problems for medical website designers, cost businesses a lot of money, and slowed down innovation for almost a decade.

The Feature War

The fight between Microsoft (IE) and Netscape (NN) wasn’t fought on Madison Avenue. Instead, the two companies competed by introducing new browser features. Each feature was intended to either enhance the user experience or to create new opportunities for web designers. One example was <blink>, which allowed a designer to create text that flashed on and off. This was a Netscape feature, and wasn’t available in Internet Explorer. In response, Microsoft introduced <marquee>, which allowed designers to create text that moved across the screen, horizontally or vertically. This feature wasn’t available in Netscape Navigator.

As you can imagine, this created chaos for medical website designers. As each browser introduced more unique features, designers were forced to make some difficult choices. The most difficult choice of all should have been the easiest.

Either/Or

If a designer’s client wanted some blinking text, the designer created a website that worked best in Netscape. If the client wanted scrolling text, the designer worked to make sure the website looked great in Internet Explorer. No big deal, right? WRONG. Clients didn’t want to cater to only a portion of web surfers…they wanted their websites to look and act the same way, no matter what browser they viewed it with. Designers, of course, couldn’t comply. They couldn’t make Internet Explorer use <blink> or make Netscape use <marquee>.

The solution? Designers began creating separate websites for each group of visitors. Surfers using IE would see a website that worked for them, and surfers using NN would get their own website as well. Problem solved!

Not really. Designers like to get paid, and they don’t like making two websites when one will do. They began to put pressure on browser manufacturers to work together.

It’s 2013 Already

Fast-forward to today. This problem has been solved, hasn’t it? Don’t all browsers work the same way?

Not really. There are somewhere close to 40 popular web browsers, sometimes with a half-dozens different versions being used. The best medical website designers know how their websites will look in each, which requires both some homework and some testing. Your website looks fine in Firefox 10, but is that on a PC, on a Mac, or on Linux? They’re not the same, and an effective web designer knows this. How many of your website’s visitors use Flock, or Konqueror, or Safari? The same website might look drastically different with each, and might even be broken.

But wait…there’s more! How does your website look on a new Windows 8 smartphone? The iPhone 5? The Samsung Galaxy Tab 10.0? The Google Nexus 7? Does your website break on the newest version of Amazon’s Kindle, or is it okay? Can you afford to lose revenue with those visitors?

What Now?

Nobody in their right mind would consider making different websites for 40 different browsers (or even just 5), yet we must make sure your website works for everybody. This is where “cross-browser compatability” comes in. There are lots of different ways to create a website, and every designer has a slightly different approach. Set aside a designer’s style and personal preferences, and what you have left is their ‘best practices’ for making websites. The same code must work for all of your visitors, provide them with an effective call to action, and allow them to contact you easily. To accomplish this, your website must be written with all of those different web browsers in mind.

This doesn’t happen automatically. Here at Omni Medical Marketing, our medical website design team is constantly learning. We keep up on trends and best practices, and we’re on the lookout for new and innovative ways to future-proof your website. For example, see responsive medical website design. If your current medical marketing company doesn’t do the same, your website may be out of date in less than one year. The internet landscape changes that quickly, and you don’t want to be left behind. Give us a call. We can help.

Call 800-549-0170.

Medical Website Best Practices: Lose Weight

Posted by

Today’s super high-speed bandwidth connections have created a false sense of security for modern designers.

Before the days of “fat pipe”, website designers spent a lot of time worrying about download speeds. After all, everyone on the internet used a dial-up connection. They obsessed over the size of their images, cut unnecessary code, and measured the amount of time it took to load their web pages.

That all changed in a hurry. With the advent of broadband internet, designers suddenly (over just a few years) had the freedom and flexibility to create almost anything online, with little reason to even think about speed. Those were the glory days of big Flash animations and splashy, image-rich websites. Today, desktop computing in the first world has progressed even farther. It’s an immersive, media-rich experience. Instead of downloading web pages and videos at around 6MB per hour, surfers can now stream HD movies at close to 1,700MB per hour.

Everything old is new again

It’s almost 2013. The internet has been around for more than 40 years. The World Wide Web is two decades old. Once again, website designers need to obsess over speed. While traditional internet connections are faster than they’ve ever been, “code monkeys” must go back in time and think small. Why, you ask? Mobile.

Smartphones are changing the web. Most web jockeys don’t realize it yet, but their work needs to change as well. The old days of slow connections and confusing technology are back, and a lot of professionals aren’t keeping up. A lot of web designers (and their clients) are going to get left behind. At this time, over half of U.S. cell phones are smartphones, and almost 30% of Americans own a web-enabled tablet. This number is expected to rise dramatically in 2013. I’ve seen the evidence first-hand, at my local AT&T store. My 13 year-old son is getting a cell phone for Christmas. How many “dumb phones” does AT&T have for him to choose from? THREE. Every other phone offered is a smartphone. You can’t even buy a smartphone and use it like a dumb phone…as soon as the smartphone connects to a cell tower, you’re automatically enrolled in an expensive data plan. When regular old cell phones leave the market completely, mobile computing will truly skyrocket.

Because of the explosive growth of smart devices like smartphones, iPads, Kindles, and the rest, the web is being consumed differently today than ever before. Desktop computers are blazing fast, but cellphones are not. That cool Flash animation you had built for your website doesn’t even work on a lot of devices. Where it does work, it takes forever to download. It’s time for a change, and smart web designers are looking to the past for guidance.

Web design must be thoughtful

More than at any time in the history of the web, designers must think carefully about their work. They really need to consider every aspect of web surfing before writing any code. Should you use HTML 4, or XHTML 1.0, or HTML 5? Should you use any CSS 3 at all? Will that cool javascript thing you used last year work on the new iPad Mini? These kinds of question are increasingly important, especially during a difficult economic period. Nobody wants to spend top dollar for a great website and find that it looks nasty on the hottest new phones.

Did you know that approximately 25% of traffic to medical practice websites comes from a mobile device? If your website doesn’t look great for them, you’re losing money. Omni Medical Marketing specializes in the thoughtful application of best-practice web tech including Responsive Medical Website Design. We can transform your website from a web loser into a web winner in no time at all.

How to Decrease Page Load Time for Your Medical Website Design | Go Back in Time

Here are some practical tips for creating websites that rock on mobile devices. They’re a combination of old-school techniques and universal principles that every designer needs to keep in mind:

  • Write clean code. Simply put, less is more. At Omni Medical Marketing, we recommend moving to HTML 5 to future-proof your website.
  • Use fewer images. Designers can now use CSS3 and web fonts to reduce the number of images on a web page. Box shadows, text shadows, borders, gradients, and fancy fonts are just the beginning…and each element that uses CSS3 is one less image that mobile visitors have to wait for.
  • Use smaller images. That high-quality image on your home page doesn’t work for cell phones. At Omni Medical Marketing, we can show big images for desktops and smaller, mobile-specific images for cell phones and tablets.
  • Put content first…again. High-speed connections allow designers to substitute flashy graphics for quality content. Mobile surfers are looking at your website for information, not entertainment. Let Omni Medical Marketing help you measure the effectiveness of your current website and plan for the present and the future by getting back to basics.
  • Responsive, not “m-dot”. Some web companies may try to sell you a separate, mobile-specific website. Don’t fall for it. They’ll make a lot of money on those websites, but you won’t. The best practice is to make your website work well for everyone without creating multiple sites for different devices. Who wants to update two websites instead of one?

Take a tip from a web guy who’s been around the block: don’t let just anyone work on your website. There’s too much at stake. You need thoughtful, industry-leading professionals to help you navigate the constantly-changing internet. We promise to make the process as painless as possible.

If you would like to see how to put these tactics to work in your Medical Website Design as part of a Medical Marketing plan, contact Omni Medical Marketing today. Let us start improving your conversions now.

Call 800-549-0170.

 

Does my medical practice need a mobile site?

Posted by

For good reason much of the marketing buzz at the last two major conventions was in regard to mobile websites. On average 25% of the average medical practice website viewers are using devices other than desktops or laptops.  We quickly found out that our competitors are selling these “mobile” sites for 2,000-4,000 dollars. Needless to say I was shocked at the sticker price. While creating a mobile friendly version of your site is extremely important, I don’t advise creating an actual “mobile” site…..let me explain.

An actual mobile site is something we refer to as an “m-dot,” or as we call it, an “m-don’t site,” which is a totally separate website from your main medical practice website.

A mobile version of your site is your actual site styled in a way that makes navigating the site fast, simple and easy to use from any mobile device. However, there is still a short-coming by doing this.

What you actually need is a Responsive Website Design. A responsive site does not need to recognize the type of device the potential patient is using. Responsive sites adjust to the size of the screen a user is viewing the site on and makes appropriate changes.  This is actually a simple snippet of code that allows a website to be viewable on all mobile devices.

By adapting to your screen size, there is no need to constantly update the site every time a new device comes out like an “m-dot site” needs to do. Responsive design is always prepared no matter what new tablet, BlackBerry, Droid, or iPhone comes out down the road.  Two years from now, a typical “m-dot” site, that you paid thousands of dollars for, could be outdated and not viewable on many devices. This will cause you to have to spend more money updating for all of these new devices. Not to mention, making changes to your site will require making the changes twice to accommodate both your main site and your mobile site. With responsive design its one site with no additional maintenance required.

WDGS? – What Does Google Say?

While some of our competitors may disagree with what we believe, I doubt they can argue with Google. Look at what Google has to say about it- Google Mobile Sites

If you are still not convinced, I understand. If you truly want an “m-dot site,” we will build it. They’re simple to do and can be done in less than 7 working days at most. Sometimes these separate mobile sites can be built in as little as one day. Not only will we build it for you, we will do it at a lower cost than any of the major competitors building sites specifically for medical/dental practices. In fact, we will do it for 20% less than any written proposal provided to us.

However, if your practice needs the best digital marketing solution available, talk to us about Responsive Design and Development. For just a bit more than our competition is charging for “m-dot” sites, we can build a cutting edge product that will provide a significant ROI for the long term.

Simply put, a responsive site has your back no matter happens in the near future. To hear more, give us a call or emails us at contact@omnimedicalmarketing.com

Mobile Sites Versus Responsive Design for Medical Practices

Posted by

One of the current hot button issues in Medical Web Design is whether it is better to go with a separate site for mobile users (commonly referred to as m dot sites – ex: http://m.yourdomain.com) or use Responsive Design to simultaneously optimize for all device sizes. While mobile sites are specifically enhanced for smaller devices, they come with a few drawbacks. Since mobile sites are entirely new sites to build and maintain, there are increased time and monetary costs to be considered. From a Search Engine Optimization (SEO) standpoint, duplicate content on two domains can hurt your search rankings. Likewise, on a technical level, detecting mobile devices can also be problematic, leading to lost leads from confused visitors. Ever try to follow a link on a phone, only to be redirected to the m dot site’s homepage? Frustrating inconsistencies such as link sharing and redirects can end up losing valuable visitors.

Responsive design’s answer to these problems is to make a website automatically adapt to different screen sizes, without the need for a separate version of the site. This approach doesn’t rely on sniffing for specific devices, so no adjustment is needed for the next technological wunderkind; the site is essentially “future-proof.” The trade-off with responsive design, however, is that these sites are generally more difficult to code and design, as one must consider a wide array of possible factors to account for different screen sizes and options. Additionally, if page load is not optimized, slow load times can kill traffic.

Mobile (m dot sites)
Pros Cons
Easier and faster to create initially One more site to manage
Enhanced for a specific experience New mobile devices may not be identified correctly
Generally perform faster Sharing links can be problematic
Duplicate content can hurt SEO
More budgetary costs
Responsive Design
Pros Cons
Only one site to edit – less maintenance/cost Page weight and load times can be a concern
Covers more than just phones (Tablets work too!) Can be more difficult to enhance for touch
Future-proof – covers yet-to-be-created devices More difficult to code and design

Currently, there is no one right answer. Depending on the problems being faced, one solution may be more viable than the other. While Google recommends responsive design over m dot sites, we at Omni Medical Marketing favor a balanced approach that examines the intended goal before determining a course of action. However, we do expect responsive design to become a huge force in medical website design, so we have made investments in employing the best, cutting-edge techniques to create the finest possible experience for all of your website visitors. Contact us to see how we can better tailor your website to your audience.

Call 800-549-0170.

Using Technology to Increase Marketing Impact

Posted by

In the internet world, technology moves at breakneck speed. It seems that new techniques and Medical Marketing opportunities arise every week. Let’s take a look at a few ways your medical practice can bring technology solutions into your medical marketing plan.

1. Website Contact Forms

Does your medical practice’s website design have the typical “contact us form”? Without a doubt it should! But, even more important, your website needs to include strong call-to-action buttons linking to contact forms using terms such as “Schedule a Consultation” or “Ask the Doctor(s).” These buttons will engage the user, resulting in a much higher lead conversion.

The form should be short enough to encourage submission but have strategic wording and data capture points so that you are better prepared to provide a relevant, timely follow-up.

2. Social Media Inclusion

Your medical practice website should incorporate some aspect of social media marketing. Whether it is recurring blog posts, Twitter streams, RSS feeds or Facebook Page embeds, or a combination of any of these, adding social media to your website increases page view times, entices visitors to seek more information, and builds your presence across the internet.

3. Local Search Elements

Google Map displays and Yelp reviews are just a few ways your medical practice can grow its local presence. Google Maps are an excellent way to bring contact information and geographic data to your existing and potential patients. Yelp reviews are a trusted resource to show your practice’s professionalism and instill trust among patients.

4. Flexible, Accessible Content

Does your website function in a variety of browsing devices? Can the content be displayed and accessed across mobile and desktop browsers? A properly designed and developed website will function at its best in any browsing environment. It will be accessible to search engines, mobile phones, tablet devices and traditional desktop computers.  Learn more about responsive website design.

Contact Omni Medical Marketing today for a free website analysis to ensure your surgical practice is leveraging technology at its fullest.