The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Marketing

DON’T Let Your Competition Take YOUR Business!

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Does it seem like all of your competition is getting all the business in your area? Well you might have to look into your marketing efforts. If your competition is doing any type of marketing and you are just going off of referrals, that might be your first problem. According to a study done by Chitika (An online advertising network, https://chitika.com) The average amount of traffic to a website by ranking is astonishing.

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Again this data is the percentage of traffic to specific position on the first page of Google Organic results. The data of the amount of traffic broken down by what page you are in in Google is even more surprising.

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So what does this data tell you? Well if your competition is working to be in the top 3 positions on the first page of Google and you are sitting at the bottom of page 5, your competition is going to get way more traffic to their website which means way more potential clients or customers.

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How can you get your business into the 91.5% of traffic range?

First: How old is your website? If you think your website could use some help take a look at an older post “Is Your Outdated Website Helping Your Competition?

Second: Is your site optimized for your products or services. If your website is not properly optimized, you can pull traffic but probably not the right traffic. The goal of optimization is to pull traffic to the site that is your perfect demographic for your business. If you have the perfect demographic coming to your website, you are going to have a higher conversion rate. For more information on optimization take a look at our Search Engine Optimization page.

Third: Is just optimizing your website enough? PPC (Pay Per Click) is another great opportunity to get right at the top of the Google ranking list. With PPC you can target specific users that fit within your demographic, that may be age, gender, Income, terms searched, previously visited and much more. PPC Basically means that you are Literally Paying Google for a user to click on your add. For more information, visit our PPC page.

Fourth: Do you have a difficult product or service to explain? Photography and Video is a great way to show potential customers or clients exactly what you have or do? If you have great images or videos showcasing your product to help explain what is looks like and how it works, can be better than written words to some users. You can also have images and videos of your office to help a customer or client feel more comfortable before even visiting your location. For more information and examples please visit our video marketing page.

If you take a look at these 4 different opportunities to better your position on Google, you are more likely to start competing with your competition for those top 3 positions on the first page of Google. If you are looking at these opportunities and data but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to start working your way to the top. (720) 549-9222

Why you need a marketing resolution for 2016!

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Social media marketing should be an essential part of your overall marketing strategy. As you know, there are many social media sites and the list keeps growing daily. It is important that your business keeps up with current trends and takes advantage of having a large market accessible through multiple channels. Businesses from every industry have made the leap into social media, but healthcare has lagged behind.

Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that we can overcome these  obstacles, and they shouldn’t stand in the way of building up social media strategies.

By integrating social media into healthcare marketing, businesses can share accurate, timely information regarding symptoms, diseases, medications, treatments and more. The benefits of integrating social media into healthcare marketing efforts are priceless, from improving patient care to gaining media coverage to attracting new patients and staff. If your healthcare organization hasn’t already taken advantage of social networking channels, now is the time.

However, the most obvious problem with interacting on social media is it’s a huge time commitment. Social media conversations are great unless they prevent you from being productive at work. Plus, interacting on social media works only if you interact consistently and continuously. You build your social media influence by actively engaging in social media conversations with strangers who become your friends and fans, thanks to those interactions.

Content marketing is about informing and building your audience, social media is about promoting your content, and SEO is about making sure search engines can find your content easily. SEO is a very technical field, you need us your corner to help your medical website achieve maximum performance across all platforms.

Please contact us for more information or if you are considering launching a social media campaign for you medical practice. If you don’t have a Facebook page, Twitter account or Google+ page you’re missing out.

 

Why Are Blogs So Effective for Medical Practices?

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A blog can help you, your business, medical website and online reputation in many ways. Try starting a blog and see what changes. You might be surprised. If you have a blog already but have not kept up to date with it, try posting once a week with fresh content, and watch what happens!  You might be thinking, well how can a blog bring in more patients? Seems strange, but it can happen.

Think about if a person had some interest in Botox, but didn’t know much about it and started to do some research. Gone are the days where someone would check out a book at the library. We are now researching on the World Wide Web! So, someone enters “why Botox is right for me” in the Google search box. The first page is filled with blogs and articles about Botox. Your blog you just posted last week gets to the first page, and is relevant to the user. Shouldn’t that potential patient be on your website reading about the benefits of Botox? Where they could also click a button and call you or email you? What a great way to gain new patients that you might not have reached. This is just one example of how a blog can be advantageous for a medical practice.

Writing blogs will give you content to share on your social media platforms that is informative, useful and also links back to your website. Your social media fans follow you on social media because they have an interest in you and what you do. Keep them interested by creating your own original content.  The more you write, the more they will share!  Today people find websites in so many different ways. Do not limit your possibilities. Social media is a great source to broadcast your blogs.

When it comes to maintaining, let alone increasing, the visibility of your medical practice website through regular blogging, quality counts. Indeed, quality content may be the single most important ingredient in a successful medical blog.  There is no reason you have to choose between quality and quantity. In fact, you should have both. People genuinely want to know the pros and cons associated with the treatments you offer and the technologies you use.  Again, your credibility can skyrocket if you are willing to write openly on such topics. People are searching the web for medical advice, and they love to digest that advice in the form of lists. You will more likely catch the attention of your intended audience if you offer your expert advice in a numbered list headed by a titillating title such as “Five Hot Tips for…” or “The Top Five Ways to…”  Remember that the title of your blog post is as important as the post itself. It should be specific yet alluring; above all, it should “hook” a reader’s attention.

Not every blog post has to be major. If you publish, say, one feature-length blog post a week, you can certainly post content that is more “trivial” in nature – a sentence or two about upcoming office specials, a note of congratulations to an employee celebrating a work anniversary, information about a new hire – in between posts. Just be sure that you aren’t relying exclusively on that sort of content. Remember, people are reading these posts.

Trust is the foundation of any good relationship and as a doctor, your relationships are how you keep and grow your practice. Building trust and helping people should be your top priority. A blog can help you do just that by helping patients – new, old and potential – from anywhere and anytime. Health is a huge concern to most people and many people turn to the internet to find out what is going on with them before seeing a doctor.

If you don’t have the resources or time to devote to your blog, or you simply prefer to let someone else handle the bulk of the load, Omni Medical Marketing’s team of dedicated blog writers can provide you with the original high-quality medical marketing content you need to set your practice apart from the rest. Even if you write the blog and allow Omni Medical Marketing’s team optimize the blog, this will greatly increase your chances of seeing the desired results.

Need an experienced writer’s helping hand to take your blog to the next level? Contact Omni Medical Marketing to find out how you can put our content development team to work for you.

The Facebook Dislike Button is Coming!

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How many times have you viewed a post on Facebook and wanted to be able to show people you either didn’t like the post or felt compassion for the post? Well, it’s coming and could have a huge impact on social media for many types of practices — especially plastic surgeons.

We all know most plastic surgeons are typically more aggressive with marketing their websites than other types of practices. Plastic surgeons were some of the first to have websites, the first to work with an SEO company to help rank their websites for plastic surgery and many were the first to use mobile sites and responsive websites to market their practice. Plastic surgeons were also the early adopters of social media marketing which includes Facebook.

So how can the dislike button negatively affect your medical practice? First and foremost, social media can and does have both positive and negative effects on all types of business. Have a great product and service? Social media can be your best friend. Have a poor product or service ? Social media can be your worst enemy.  If your level of service is great, with a little activity on your part many likes and shares can be easily created providing you with great referrals. Each like is a vote of confidence from a patient or customer. Within Facebook people can easily see if any one of their “friends” have liked you practice. When a potential patients sees that “like” it’s an instant referral.

With the new dislike button people may have the ability to see which of their friends have disliked your post which could easily give the perception that their “friend” does not like your product or service.

HIPAA should always be considered when marketing your medical practice online including social media. In addition you need to consider the types of post you are posting to your status. Could your feed be considered offensive to some? Is it possible that someone could “dislike” a third-party article link you post? For example could you post a news article in regards to young teens undergoing plastic surgery, adding your own comments that are against it and still receive a dislike? I believe it’s not only possible but highly likely. Someone may agree with your statement but still hit dislike because they don’t think teens should be considering plastic surgery.

Take a look at this actual Facebook post and the comments below it (sorry for the language). This post was put up to engage people create buzz and gain traction. This post did get share and even some likes. With the dislike button coming how many people do you think will dislike it? Based on the negative comments my guess is hundreds.Facebook Dislike Button

With the dislike button coming, most plastic surgery and other types of practices are going to need to rethink their digital marketing and social media strategy.

Please contact us for more information or if you are considering launching a social media strategy for your medical practice. We are often thought of as the go-to company for medical website design, SEO and reputation management, but we offer amazing social media campaigns as well!

3 Simple Ways to Ensure Great SEO

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Do not let the word SEO frighten you. Search engine optimization is an important skill to learn, but you do not have to understand it all to reap the benefits of good SEO.

There are so many small yet very important search engine optimization changes that can be made right away. If you are looking for a quick way to ensure an improvement on your SEO today, here are 3 simple things to follow.

1. Webmaster Tools are there to help

Make sure your on-site optimization is set up correctly. There are some complicated technical setups that can be missed if you try doing this alone. Good thing that Google and Bing offer a suite of webmaster tools that will guide you to make it much easier to use. If you have not set this up, make this the first thing you do. If you have signed up with the webmaster tools but are still unsure of the benefits, visit the site again and explore around to educate yourself. It will be worth the time!

You will be getting various amounts of information about you site’s speed, health, any crawl issues that Google finds and so much more.

2. Don’t overthink your keywords

Start small. Think like a searcher would. How would you search the web for your website? What words would you use? Start with those. You can also do a little investigating in your website analytics to help you as well.  It is not as simple as it used to be. Now Google uses encrypting keywords. However, you can still use analytics to figure out which content on your site is getting the most visitors and then make the connection to the main keywords found in that content.  Combine the main words searchers will use with the keywords your analytics tell you are already bringing visitors to your site into one big list. Those are your keywords you’ll want to be well represented on your site. Without overdoing it, use them as often as they make sense to guide users and represent your content.

If you blog on your site, there are many plugins that can help with keywords as well. Just don’t overthink this process, it’s not as complicated as you think.

3. State of the Art Content

Not just any content will do. Content marketing has exploded in popularity so quickly that it’s harder now to stand out. Content is vital to the success of your SEO.  Only the most useful, most complete, most astounding, most well researched, most emotionally engaging, most “Holy smokes!” content will make it through the content marketing cascade.  Remember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.

Overstuffing your page to add words will not do the trick. Stuffing keywords at the header or footer is not the answer either. Take your time when creating your content. Make sure it is easy to read for your viewers. Be sure to not post a page without spending ample time on the content. It will pay off!

One last Thing

If you want to be ahead of your competition, have an expert write your content for you. At Omni Medical Marketing, our focus on the medical field has given us a unique ability to capture the very essence of a medical practice with our extensive experience writing content for medical websites. Our content writers focus on writing accurate content that appeals to both search engines and potential patients.  At Omni Medical Marketing, we work exclusively with medical practices. Our extensive experience writing content for medical websites gives us a general understanding of medical jargon and appropriate word-choice. We understand the need to be the expert in your chosen medical field, and our content writers work hard to capture that in their writing.

Improve Your Site’s SEO With These Quick Tips

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As much information as there is out there about what’s best for your website’s SEO, it’s easy to lose sight of the simple things you can work on right now. Here’s a few tips to help you take control of the SEO basics for your website before delving into the finer details:

Don’t Overthink Keywords

Content marketing is an extremely powerful way to improve your website’s SEO, but oftentimes people get so caught up in how to best implement their keywords that they lose sight of their goals. You want to create a page that will reach your target audience, inform them about a product or service, and lead them to trust you and your brand. Google’s recent updates have made it much easier for you to accomplish this while letting you maintain a unique voice to your content. You don’t need to stuff each page with keywords. Your content will be much better if you don’t. If users have a good experience on your page and you got them there using the right channels, the keyword rankings will take care of themselves.

Give Your Marketing a Firm Foundation to Stand On

No matter how you hope to attract website visitors and clients, at least a portion of your efforts will be wasted if the basic SEO elements on your website aren’t properly optimized. Each page should be optimized as specifically as possible, including using unique content, page titles, HTML tags and headings. Whenever possible, it is best to fill in this info manually, page by page. There are tools available to automate much of this process, as it can be rather time consuming, but Google has emphasized over and over how important it is for on-page SEO information to be descriptive and accurate. Don’t leave that up to chance by trusting some of the most important aspects of your website’s SEO to a plugin. At the very least you should have a firm understanding of exactly what the automation is doing on each page.

Don’t Think You Can Outsmart Google

You may have heard about “white hat” and “black hat” SEO. If you’re desperate for quick website traffic or keyword rankings, you might be tempted by the promise of the latest black hat technique. Trust us when we say that no matter what temporary benefit a black hat technique brings you, it simply won’t outweigh the drawbacks that will eventually come as a result. White hat SEO principles have survived and prospered through every Google update and will continue to do so because websites that adhere to them aren’t trying to be deceptive. Whatever the newest black hat technique is, Google and other search engines will figure out a way to destroy it as they strive to provide users the best possible search results.

Trust the Experts

The SEO industry is always changing and there will always be new, better ways to optimize your medical practice website marketing. Read what trusted and reputable experts have to say about the latest trends and you may be able to accomplish some of those things on your own. It can be time consuming and even frustrating, but for some the results are worth the effort. Or, you can entrust us to create and execute for you a unique marketing plan that will increase the number of people reaching your website and walking through your office doors.

Leave us your contact information and we’ll get in touch as soon as we can to find out how we can help your practice grow. We offer a Free Website Analysis to help you see exactly how we will improve your online presence.

Three Predictions for Medical Website Design and SEO in 2015

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Year after year major changes happen in the world of online marketing. Staying ahead of these changes is a large part of our success working with plastic surgeons and other medical practice specialists over the last six years. While so many practices fell over the last 18 months to Google’s major algorithm updates our clients’ sites held up. In fact many of our plastic surgeons clients websites actually jumped up in the rankings as a result of their competitors sites being penalized.

Our clients and I were very fortunate that many of the predictions I felt were coming did in fact happen. Three years ago I really felt a major shift coming, I knew Google was going to slam paid link building and fall back in love with content. Before this happened we brought on content writers to build our clients content, we followed this up by adding a licensed PA-C to our staff to insure out clients medical content would be top notch. My prediction came true. I believe most if not all of these will come true for 2015.

Non responsive medical websites for mobile users will take a beating in the search results. 

Google has begun testing search results for mobile users providing icons next to sites in the search results that are mobile friendly. They recently published this article in their webmaster guidelines clearly stating “studies show that mobile visitors are more likely to revisit mobile-friendly sites.” Diving deeper into links within the Google article it states that 67% of people are more likely to buy from a mobile “friendly” experience and 61% are more likely to leave a site that is not mobile friend. Wow!

Patients are customers not matter how you look at it. If your plastic surgery website isn’t responsive you will lose your rankings and the patients those rankings bring. If your practice specialty isn’t as competitive as other plastic surgery websites you don’t have as much to lose for now but keep in mind user experience is still important. Making sure your patients can find you is still important.

Google will place a high value on brand mentions across social sites.

Quality links still have value and will continue to do so, however Google is getting smarter every day. If you do not know what link building is it goes something along these two different channels.

Option one (not recommended)  – someone goes out and contacts link building companies. Most of these companies are based overseas. These companies have affiliations with tens of thousands of websites. Most of these websites are porn and gabling websites having nothing to do with plastic surgery or any type of medical practice. Links are bought and go up. Google sees these links and believes the site for which the links are pointing to is a great website therefore they rank the site higher. This method is the absolute wrong way to obtain links! Over the last two years with its Panda and Penguin updates, Google has punished medical practice websites that did this.

Option two (recommended) – Produce top quality medical related content and do your best to make sure it is published and shared across the web. This is what we specialize in. The more popular your practice is, the more popular it will be on Google.

Back to social mentions. Google is now beginning to just see your name out on the web along with the providers names in you practice. They are able to connect the dots between the two. If your name is mentioned it’s very close to the same thing as a link to your site. I believe Google will put more value on these types of brand mentions compared to link building. Its much more difficult for spam sites to track brand mentions and much easier for Google to stop trying to figure out if links are paid links or natural links. Check out this article on Moz posted a year back in April. Its coming, be ready for it! http://moz.com/blog/panda-patent-brand-mentions

Reputation management for your practice will need more attention.

Let’s face it, your online reputation isn’t always fair and it’s never going to be.  Google does not segment its search algorithm for each and every type of business. When Googles bots crawl review sites such as Yelp and Google Plus and see many great reviews for a restaurant it would only make sense for Google to rank that restaurant’s website higher in their search results. Google is smart enough to know that most people are not looking for a restaurant with awful food and service that matches. The issue is simple – people love to take pictures of their meal and post them on Yelp or Facebook. When was the last time someone posted a picture of a cyst they had removed or the waterfall in your waiting room? People love to review restaurants and stores, not doctors.

The people who typically review a medical practice are not happy, pure and simple. A good amount of negative medical practice reviews are the fair opinion of the patients. Others are for the purpose of extortion. Either way these negative reviews hurt your practice in two ways. People who look you up online and read them and may cancel their appointment. Google looks them up reads them and cancels your appointment on the first page of its search results. Not only will having more reviews help keep your appointments coming into your office they will help you gain more patients via search engine. This year we launched Viaomni.com, to help more practices increase the amount of reviews they receive. In addition our system helps practices step in to stop negative reviews before they are published on the web forever.  If negative online reviews are hurting your practice or you believe they may in the future, give us a call!

 

Valuable Resources for Medical Practice Marketers – Part 1

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If you have the necessary time, patience and dedication, marketing your own medical practice website can have fantastic results.

While many don’t have the time, those who do typically don’t have the budget to hire a high quality repeatable firm.

We are all about helping those who want to help themselves and have no problem offering some of the tools we pay quite a bit of money to have access too. While some of the paid tools are fantastic and provide great detail, they are also expensive and may not make sense for a DIY type of person to invest in.

On the flip side, there are many amazing resources available. Here are the first half of my top ten:

  1. Moz.org — just Google the term ‘SEO’ and you will see that Moz comes up first. I would estimate that 90% of what you will read that has been published in the last year on Moz.org will provide great results while sticking close by Google’s guidelines.
  2. Matt Cutts blog — Matt Cutts is one of, if not the most outspoken executive at Google who often provides hints as to what Google needs to see in order for you practice website to rank higher.
  3. Google’s Webmaster tools — Who would have thought Google would just tell us how to rank sites? While they do not tell us everything they do provide the foundation.  Since Mobile is now more than 50% of web traffic I suggest you start here on this page. Time and money could be saved by just reading one page on webmaster tools. See what they have to say about having a medical practice mobile (RESPONSIVE) website.
  4. Another great free reference from Google — The Keyword Planner — This tool will help you find what people area searching based on volume for when they are looking for your services. Don’t have time to visit the Keyword Planner? If you are plastic surgeon looking to increase your visibility give us a call. We have the complete list and we can send it to you for free!
  5. Mashable — Great section on social media. While many of are not fans of social media, if our competition is there, we need to be there, too.

While doing your own marketing may be very difficult and it can also be very fulfilling, provide profits and the knowhow to oversee an agency if you do decide to higher one.

Is SEO dead? Should I fire my SEO company?

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Omni Medical Marketing - Responsive Design WebsiteThese are the top two questions anyone actively seeking new patients from their website should be asking.

There is no right or wrong answer, and as you will see from what I am about to tell you is based mostly on the term SEO itself.

SEO for most stands for ‘search engine optimization.’ SEO itself is not dead, however “SEO’S,” the people who do SEO certainly are a dying breed. Here’s why:

For years the way SEO’s or SEO companies went about ranking websites was very spammy and even a bit seedy. To produce the highest profit margins these companies would use tactics to trick Google into thinking a site was more popular than it actually was. There are many tactics that could be used to do this, the most popular is to buy links from third-party companies. These companies could provide 1000’s of links to a website for a very low cost. Each one of these links would be counted as a popularity vote for the site. Google would see these links, believe it was popular then rank the site higher based on each one of these votes.

Why did Google put a stop to link building?

Google is the number one search engine, and wants to stay that way. Part of the reason why they are number one is due to the fact they provide high quality search results to the people who use it. Better quality search results will keep people using Google, while poor quality results will result in more traffic for Bing and Yahoo.

Think about it this way. If we optimized a swimsuit e-commerce site for the term ‘tummy tuck,’ built a large number of spammy likes using the keyword ‘tummy tuck’ and Google ranked it high for the term, people would end up on the site even though they just wanted the hottest new two-piece. If this type of scenario happened all the time people would start using other search engines.

So is SEO dead or not? SEO is very much alive and doing better than ever. Why? Because Google has always defined what SEO is, and their process is more and more meaningful every day. Google has provided outlets of information to inform us exactly how to best optimize your medical practice website for higher rankings. They have also warned for years not to try to cheat or manipulate their suggestions (DEAD SEO).

So what should I be focused on now?  There are many details, too many to list and actually expect someone to finish reading so I will just give you the bullet points.

  1. Content marketing (what SEO has always meant to Google) – Provide fresh relevant content users of the site will invest time into and enjoy.
  2. Social media – Google sees your activity on social media. Make a plan and stick to it.
  3. Provide value (content marketing) – Answer questions no one else is answering.  Realself.com traffic and popularity is all due to the simple fact that they add value to the user. You can do the same on your site!
  4. Mobile – Make sure to have a responsive site, NOT a M.dot website. Take a look at what your site looks like to users and to Google using our free preview tool.
  5. Onsite SEO – Each page of your site needs to be dialed in and highly crawlable by Google. This often takes time. We spend countless hours increase the page value of each page on a site by making changes to stay ahead of the latest suggested best practices. Since spammy SEO is dead each page of your site needs to be nearly perfect.

Keep in mind most SEO’s will not do the hard labor listed above as there is little profit margins compared to buying tons of cheap, spammy links.

What should I watch out for with my current company of one I am thinking about hiring?

  1. Link spam – links should never be purchased for your website – especially in bulk. Google will find out and will penalize you.
  2. Link Networks – Don’t just trade links with other people. A link from my website to your website with a link from your website to mine will at best cancel each other out. If the link coming to your website is not relevant i.e. from a hardware company, a trucking company or a gambling site this link will look spammy to Google.
  3. Link wheels – Having a large number of links from your site to a large number of other sites that are relevant. At some point Google will catch this and you could face a penalty.
  4. Press release spam – Yes this can be spam too. A press release from time to time can be a good thing, however sending out a press release every two weeks will look odd to Google and the original links will be devalued.

DO NOT buy into a separate M.dot website (see our blogs on M.dot sites). These duplicate content and do not provide all of your content for Google and users to see on mobile devices. Duplicate content does negatively impact SEO and it should be avoided at all times.

If you have any questions, feel free to contact us directly at (800) 549-0170.

Google Announces Mobile Ranking Factors That You Should Know

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The Head of Google’s Webspam Team, Matt Cutts publishes videos for webmasters to learn more about search, and what steps are being taken to improve Google’s algorithm.  In recent videos, Matt Cutts has spent a good deal of time discussing mobile search, mobile websites, and mobile marketing.  In these videos, Matt directly address questions that are submitted to him to try to gain an understanding as to how mobile search can be optimized.  Offering some of Google’s best practices, he makes a few things clear, and if you know Google at all, you should really be listening.

The first main declaration that he made was concerning separate mobile sites, and the proper way to route traffic.  While an m-dot site (m.yourdomain.com) is possible if done correctly, Matt makes it clear that responsive website design is really the way to go to create the best user experience.  As reported by WebProNews, “Some websites use separate URLs to serve desktop and smartphone users,” explain Google’s Yoshikiyo Kato and Pierre Far. “A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website. A typical example is when all pages on the desktop site redirect smartphone users to the homepage of the smartphone-optimized site.”  The long and short of it is, regardless of how you build your mobile site, make sure you always keep user experience in mind.  While responsive website design is the best way to create mobile versions of your site that will deliver quality user experience, it is not impossible to properly structure an m-dot site to eliminate any confusion for the user.

Also, you may have noticed that Google has attempted to improve mobile search by using a “Nearby” function that allows geo-targeting to improve results.  This means that you can search for businesses and medical practices that are close to you, relative to your geographical location.  Have you noticed Yelp listings appearing in the top 10 search results on Google recently?  This is part of the strategy.  While many businesses, especially medical practices, have been hesitant to allow Yelp’s business practices to continue, Google has actually given Yelp more power in local search.  It’s even more important now than ever to ensure that you are listed in local directories with an emphasis on Yelp.

With an average of 30% of website traffic for medical practices coming from smart phones and tablets, can you really afford to ignore these potential patients?  If you are looking to target these potential patients with a responsive website design and local marketing, Contact Omni Medical Marketing today.