The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

Newsletter Signup

Get the latest Medical Marketing News & Tips from Omni Medical Marketing

Enter your e-mail address above and hit enter to be added to our newsletter. We never give out your e-mail address or any other information.
Call us to learn more today(800) 549-0170

Local SEO

DON’T Let Your Competition Take YOUR Business!

Posted on by

shutterstock_5744863

Does it seem like all of your competition is getting all the business in your area? Well you might have to look into your marketing efforts. If your competition is doing any type of marketing and you are just going off of referrals, that might be your first problem. According to a study done by Chitika (An online advertising network, https://chitika.com) The average amount of traffic to a website by ranking is astonishing.

Capture1

Again this data is the percentage of traffic to specific position on the first page of Google Organic results. The data of the amount of traffic broken down by what page you are in in Google is even more surprising.

Capture2

So what does this data tell you? Well if your competition is working to be in the top 3 positions on the first page of Google and you are sitting at the bottom of page 5, your competition is going to get way more traffic to their website which means way more potential clients or customers.

How can you get your business into the 91.5% of traffic range?

First: How old is your website? If you think your website could use some help take a look at an older post “Is Your Outdated Website Helping Your Competition?

Second: Is your site optimized for your products or services. If your website is not properly optimized, you can pull traffic but probably not the right traffic. The goal of optimization is to pull traffic to the site that is your perfect demographic for your business. If you have the perfect demographic coming to your website, you are going to have a higher conversion rate. For more information on optimization take a look at our Search Engine Optimization page.

Third: Is just optimizing your website enough? PPC (Pay Per Click) is another great opportunity to get right at the top of the Google ranking list. With PPC you can target specific users that fit within your demographic, that may be age, gender, Income, terms searched, previously visited and much more. PPC Basically means that you are Literally Paying Google for a user to click on your add. For more information, visit our PPC page.

Fourth: Do you have a difficult product or service to explain? Photography and Video is a great way to show potential customers or clients exactly what you have or do? If you have great images or videos showcasing your product to help explain what is looks like and how it works, can be better than written words to some users. You can also have images and videos of your office to help a customer or client feel more comfortable before even visiting your location. For more information and examples please visit our video marketing page.

If you take a look at these 4 different opportunities to better your position on Google, you are more likely to start competing with your competition for those top 3 positions on the first page of Google. If you are looking at these opportunities and data but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to start working your way to the top. (720) 549-9222

How To: Claim Local Listing for your Practice

Posted on by

Claiming local listings is an incredibly important step in the set- up of your digital marketing campaign. All of the most popular directories are free, most business leave more than half of this information incomplete or inaccurate, ultimately stifling their potential reach. You work hard for your practice to be successful, there is no reason to have these directories working against you when they can be working for you, driving customers to your business.

This video will take you through an easy to follow example of how to go about finding and claiming all of these valuable listings. If you are not sure where to start, here is a list of some of the top 15 directories, there are hundreds more available and even more that are industry specific, so do you research to be sure you are not missing out on any gold mines!

  • Google
  • Bing
  • Yahoo!
  • Yelp
  • Facebook
  • Better Business Bureau
  • Angie’s List
  • Merchant Circle
  • LinkedIn
  • com
  • Whitepages
  • com
  • Yellowbook
  • CitySearch
  • MapQuest/Yext

 

We are going to walk you through arguably one of the most important directory listings that you need to claim and optimize, your Google business listing….

Now that you understand the process of claiming one directory listing, all you have to do is extrapolate that knowledge across the hundreds of directories available in your market… and if that does not sound like fun, it’s OK, we are always here if you need help!

Omni Medical Marketing

6551 S. Revere Parkway, Suite 135

Centennial, Colorado 80111

(720) 549-9222

 

 

Is SEO dead? Should I fire my SEO company?

Posted on by

Omni Medical Marketing - Responsive Design WebsiteThese are the top two questions anyone actively seeking new patients from their website should be asking.

There is no right or wrong answer, and as you will see from what I am about to tell you is based mostly on the term SEO itself.

SEO for most stands for ‘search engine optimization.’ SEO itself is not dead, however “SEO’S,” the people who do SEO certainly are a dying breed. Here’s why:

For years the way SEO’s or SEO companies went about ranking websites was very spammy and even a bit seedy. To produce the highest profit margins these companies would use tactics to trick Google into thinking a site was more popular than it actually was. There are many tactics that could be used to do this, the most popular is to buy links from third-party companies. These companies could provide 1000’s of links to a website for a very low cost. Each one of these links would be counted as a popularity vote for the site. Google would see these links, believe it was popular then rank the site higher based on each one of these votes.

Why did Google put a stop to link building?

Google is the number one search engine, and wants to stay that way. Part of the reason why they are number one is due to the fact they provide high quality search results to the people who use it. Better quality search results will keep people using Google, while poor quality results will result in more traffic for Bing and Yahoo.

Think about it this way. If we optimized a swimsuit e-commerce site for the term ‘tummy tuck,’ built a large number of spammy likes using the keyword ‘tummy tuck’ and Google ranked it high for the term, people would end up on the site even though they just wanted the hottest new two-piece. If this type of scenario happened all the time people would start using other search engines.

So is SEO dead or not? SEO is very much alive and doing better than ever. Why? Because Google has always defined what SEO is, and their process is more and more meaningful every day. Google has provided outlets of information to inform us exactly how to best optimize your medical practice website for higher rankings. They have also warned for years not to try to cheat or manipulate their suggestions (DEAD SEO).

So what should I be focused on now?  There are many details, too many to list and actually expect someone to finish reading so I will just give you the bullet points.

  1. Content marketing (what SEO has always meant to Google) – Provide fresh relevant content users of the site will invest time into and enjoy.
  2. Social media – Google sees your activity on social media. Make a plan and stick to it.
  3. Provide value (content marketing) – Answer questions no one else is answering.  Realself.com traffic and popularity is all due to the simple fact that they add value to the user. You can do the same on your site!
  4. Mobile – Make sure to have a responsive site, NOT a M.dot website. Take a look at what your site looks like to users and to Google using our free preview tool.
  5. Onsite SEO – Each page of your site needs to be dialed in and highly crawlable by Google. This often takes time. We spend countless hours increase the page value of each page on a site by making changes to stay ahead of the latest suggested best practices. Since spammy SEO is dead each page of your site needs to be nearly perfect.

Keep in mind most SEO’s will not do the hard labor listed above as there is little profit margins compared to buying tons of cheap, spammy links.

What should I watch out for with my current company of one I am thinking about hiring?

  1. Link spam – links should never be purchased for your website – especially in bulk. Google will find out and will penalize you.
  2. Link Networks – Don’t just trade links with other people. A link from my website to your website with a link from your website to mine will at best cancel each other out. If the link coming to your website is not relevant i.e. from a hardware company, a trucking company or a gambling site this link will look spammy to Google.
  3. Link wheels – Having a large number of links from your site to a large number of other sites that are relevant. At some point Google will catch this and you could face a penalty.
  4. Press release spam – Yes this can be spam too. A press release from time to time can be a good thing, however sending out a press release every two weeks will look odd to Google and the original links will be devalued.

DO NOT buy into a separate M.dot website (see our blogs on M.dot sites). These duplicate content and do not provide all of your content for Google and users to see on mobile devices. Duplicate content does negatively impact SEO and it should be avoided at all times.

If you have any questions, feel free to contact us directly at (800) 549-0170.

Google Announces Mobile Ranking Factors That You Should Know

Posted on by

The Head of Google’s Webspam Team, Matt Cutts publishes videos for webmasters to learn more about search, and what steps are being taken to improve Google’s algorithm.  In recent videos, Matt Cutts has spent a good deal of time discussing mobile search, mobile websites, and mobile marketing.  In these videos, Matt directly address questions that are submitted to him to try to gain an understanding as to how mobile search can be optimized.  Offering some of Google’s best practices, he makes a few things clear, and if you know Google at all, you should really be listening.

The first main declaration that he made was concerning separate mobile sites, and the proper way to route traffic.  While an m-dot site (m.yourdomain.com) is possible if done correctly, Matt makes it clear that responsive website design is really the way to go to create the best user experience.  As reported by WebProNews, “Some websites use separate URLs to serve desktop and smartphone users,” explain Google’s Yoshikiyo Kato and Pierre Far. “A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website. A typical example is when all pages on the desktop site redirect smartphone users to the homepage of the smartphone-optimized site.”  The long and short of it is, regardless of how you build your mobile site, make sure you always keep user experience in mind.  While responsive website design is the best way to create mobile versions of your site that will deliver quality user experience, it is not impossible to properly structure an m-dot site to eliminate any confusion for the user.

Also, you may have noticed that Google has attempted to improve mobile search by using a “Nearby” function that allows geo-targeting to improve results.  This means that you can search for businesses and medical practices that are close to you, relative to your geographical location.  Have you noticed Yelp listings appearing in the top 10 search results on Google recently?  This is part of the strategy.  While many businesses, especially medical practices, have been hesitant to allow Yelp’s business practices to continue, Google has actually given Yelp more power in local search.  It’s even more important now than ever to ensure that you are listed in local directories with an emphasis on Yelp.

With an average of 30% of website traffic for medical practices coming from smart phones and tablets, can you really afford to ignore these potential patients?  If you are looking to target these potential patients with a responsive website design and local marketing, Contact Omni Medical Marketing today.

5 Basic Things You Should Monitor in Google Analytics

Posted on by

It’s easy to brag that you get thousands of visits to your medical website each month, but is it quality traffic?  Are you using analytics to find a high-quality audience, or are you settling for a high number in the total visitors column and assuming your website will convert sooner or later?  This is an important question to ask yourself when spearheading your own Medical Marketing strategy.  For many, Google Analytics is the preferred tool for gathering information about your website.  While there are a number of other tools that will gather this information, Google Analytics has been the go-to-source for this information and has proven the most reliable.  That being said, it’s important to know what is available in analytics that you may or may not be using to gauge the success of your marketing.

By actually analyzing the large amount of data that Google Analytics provides, you can get a better idea as to marketing strategies that have worked, and strategies that have not.  For example, do you know how users are finding you?  Are they finding you in search?  If so, what search terms are delivering visits?  This is a just a small portion of the amount of information that you can find in analytics.  Below, you will find the top 5 basic things that you will find on Google Analytics, besides the total number of visits, that you should be monitoring.

  1. Average Time On Site – This is a great way to measure how engaged the average user may be.  Are you ranking for a term that doesn’t really have to do with the services you offer?  It’s more common than you might think.  For example, someone could be searching for the best tooth-whitening toothpaste and land on a dentist’s professional teeth whitening page.  While this is a generally positive outcome, the likelihood that they will immediately leave the site is much higher.  Using this information, you can change your keyword targeting to “Professional Teeth Whitening” to ensure that you are capturing the right audience.
  2. Landing Page – You might not think this is important, but knowing where people are entering the site is important.  Not all visitors to a medical website will begin their experience on the home page like you may want them to.  They may land on a procedure page, or a blog.  By knowing where users begin their experience, you can customize the navigation of the site to drive visitors to different areas of the site and improve engagement.  Are you relying heavily on blog tags and categories to drive traffic to your site?  If so, what is the user experience like once they’ve landed on a tag or category page?  The more important question to ask yourself is, if you took your focus off of tags and categories, and spent more time optimizing specific landing pages, are you willing to accept fewer visitors to your site that are much more likely to convert?
  3. Referral Sites – Not all traffic to a medical website will come directly from search.  If external marketing efforts are driving traffic to your site, it’s important to measure the return on investment.  If you are running an advertising campaign with Groupon, looking at referral sites can help you to determine if this particular idea was effective.  Also, if you’re paying for a directory listing, or you have purchased banner ads on other websites, the referral sites data in analytics will tell you if these investments are worth the money.
  4. Mobile Overview- As the number of visitors from tablets and smart phones increase, it is important to understand how much traffic is coming from a mobile device.  This information is going up across the board, but you might be surprised to learn that 25% of all healthcare related website traffic is coming from mobile devices.  If you are seeing a significant amount of traffic coming from mobile devices, this will drive home the importance of having a mobile site built with responsive design.
  5. Geographical Location – If you know that you want to geographically target certain areas with SEO, do you know which cities, and do you know how to track your success?  Google Analytics also tracks where website visitors are physically located and reports that information.  For a dentist, they may want to create a tighter geographical area to target, while a plastic surgeon may want to create a much larger reach just based upon the nature of their medical practices.  While people may be willing to travel further for plastic surgery, the same may not be true for dentistry.  If you are a dentist that finds a significant amount of your website traffic is coming from surrounding cities, and you’re not seeing an increase in patients, it may be time to reassess your marketing strategy.

While Google Analytics offers much more data to comb through, these five basic examples of additional data can give you a great perspective on your current medical marketing strategy, and the additional data could lead you to even manipulate your current strategy.  Paying close attention to these additional factors will help you to attract potential patients that are much more likely to convert once they reach your medical practice website.

If you don’t know if your current medical marketing strategy is working to the best of its ability, or if you are looking for someone to manage the massive amount of data that is generated by analytics tools, give Omni Medical Marketing a call.  Our team of trained marketing professionals can help you to analyze the data to determine what things you may be doing right, and what things you may not be doing as well.

Call 800-549-0170.

Google+ Local: A Brief FAQ Sheet

Posted on by

With the recent transition from Google Places to Google+ Local, many practices are confused on just how to manage their local presence on Google, and what steps they need to follow so that they can properly control the new Google+ Local page, and ensure the accuracy of their listings, specials and user reviews.

I have to state that this recent migration from Google Places to Google+ Local seems like a rushed attempt to push Google+ into businesses and make the new social network more relevant, and it does seem to have some serious bugs that should have been worked out before launch.

That being said, we’ve tried to compile some tips on managing the new pages based on some of the Frequently Asked Questions we’ve received from clients about Google+ Local, and the former Google Places.

General Information About Google+ Local:

  • All Google Places listings were migrated to Google+ Local on May 30, 2012
  • Business owners and their representatives can, for the most part, manage their Google+ Local listings using the Google Places for Business dashboard (there are some issues at this time).   Likely this will migrate to a Google+ interface in the future.
  • Google+ Brand Pages, which existed before the Google+ Local migration, are still available as a separate product.  A Brand page represents the business entity while the Local page represents that business location.    So for example, The Gap might have a Brand page for the company as a whole and Local pages for each of it’s store locations.   We expect Google will link Brand pages to Local pages at some point in the near future, however this has not yet been established.
  • The transition to Google+ Local signals a shift in Google’s attitude from the search algorithm to the social network.   We expect that social activity around your Google+ Local page will eventually do more to boost it’s ranking than any other factor.    Soon businesses should be able to post status updates to their Local pages: already those pages include many opportunities for user input and offer business owners the ability to respond to user reviews.
  • The process for claiming a Google+ Local listing appears to be the same now as it was with Google Places, even making use of the same Google Places interface.   That process was already tied to your personal Google account and will likely make greater use of Google+ features in the near future.

Listing Issues with Google+ Local

  • A technical glitch related to the Google+ Local transition has caused some locations to become unavailable and to display the message “We Currently Do Not Support This Location.”   This problem can be fixed in some cases by recreating the business listing in Google MapMaker as described in this post on the Blumenthal blog.
  • The “Owner Verified” tag that was a prominent feature of Google Places does not appear in Google+ Local listings (for now) however, business owners and their representatives can still manage listings in the Google Places interface, either by going directly to Google Places for Business  or by clicking links in the Local listing such as “Is this your business? Manage this page” in the right-hand column of the main Local page for the business.

Google+ Local Reviews

Google+ Local listings now feature the more detailed Zagat ratings instead of star ratings.  This applies to all types of businesses, not just retaurants.  (Google acquired Zagat in 2011, and now features the Zagat 30 point scale, instead of the traditional 5 star rating.

Google describes the Zagat scoring system breakdown as follows:

Individual user scores are based on a 0-to-3 point scale.

3               Excellent

2               Very good

1               Good

0               Poor to fair

The averaged scores are calculated on a 30-point scale based on user reviews.

The 30-point scores breaks downs in the following manner:

26-30     Extraordinary to perfection

21-25     Very good to excellent

16-20     Good to very good

11-15     Fair to good

0-10        Poor to fair

Reviews are now limited to Google users only.  Existing reviews will be attributed to “A Google User” unless the user has linked their Google+ identity to their reviews.  This should help to drive more people to the Google+ platform, and ensures that reviews will not be posted anonomously.

Aside from the inherent bugs that are currently present in Google+ Local / Google Places, this should be a good opportunity for business owners to refresh their local presence on Google, add images, specials, more descriptive text, and share their company events, blog posts and other information in a more social manner.

If your practice is struggling with the new format, hopefully these tips can help.  If you need more assistance, please contact us and our local marketing experts will analyze your current situation and provide a suggested plan of attack to help you get these listings working correctly for your practice.

Call 800-549-0170

5 Reasons Your Practice Should Use Google+

Posted on by

Google+ is the newest social network that really matters (because it’s owned by Google), and every business in the world that cares about getting search traffic from Google had better take notice.

This is no small effort, and no half-hearted attempt at creating a social network to battle Facebook (remember Google Buzz?).  The intelligent folks at Google have finally created a social network that has the potential to be a game-changer.

For the savvy Internet Marketer, Google+ has (or will soon) become THE place to be.   The integration with other Google services makes it an essential tool for businesses, and the cultivation of the social aspects offers loads of potential for interacting with your patients and promoting your practice in multiple channels.

Facebook and Twitter will have their piece of the social marketing pie for the foreseeable future, but their relevance will likely be a inverse relationship with the popularity of Google+.

Based on the minor rant above, we obviously feel that Google+ is going to be important, but what are the specific reasons that we think it’s going to be essential?

5 Reasons Why Your Practice MUST rapidly adopt Google+

  • Google+ Local will completely replace Google Places:
    • On May 30th, 80 million Google Place pages worldwide were automatically converted into 80 million Google+ Local pages.  This is probably the biggest development for the fledging social network, as it automatically makes it relevant because business owners are running full speed ahead to make sure that they don’t get left behind.  There are many new features of Google+ Local, but I believe the most important is the fact that Google+ Local pages will be indexed, which was not possible with the former Google Places.  This should be reason enough to get you moving.
  • Google Verified Authors receive special treatment in the SERP’s:
    • Google+ offers you the chance to become a verified author using the rel=”author” tag, which essentially links all of the content from your website / blog to your Google+ personal profile.   Once you have become a verified author, the image from your Google+ personal profile will appear in the search results next to any content you have published (Example).   This is huge for increasing your click-through-rate.   Images that appear in search results have been shown to get more clicks than regular text appearing on the page.  See this article by SEOMOZ showing the results of several eye-tracking studies that include images.
  • Google+1’s could very well become the only links that matter for SEO:
    • For years now, Google has been attempting to battle webspam, and their recent Penguin Update was designed specifically to devalue sites that had achieved rankings through paid links.  Over 1 million website owners have received “Unnatural Links Notices” in their Google Webmaster Tools accounts, and have subsequently seen their rankings drop.   I’m speculating here, but with Google’s recent aggressive tactics to battle webspam in the form of paid links, I have to assume that +1’s will become the primary link currency that Google considers when ranking sites.  It’s been shown time and time again that Google gives preference to their own properties, so why would Google+ / +1’s be any different?
  • Google+ results are displayed in Google SERP’s in a way that Facebook and Twitter aren’t:
    • Everything that goes on our blog is automatically posted to our Facebook page, and has been since the beginning.  While it’s a public page with a lot of content, it doesn’t rank as well as our Google+ Page. In fact, any posts added to our Google+ page rank almost immediately, yet posts added only to our Facebook page take days to be indexed and rank.  All the SEO rules say that shouldn’t be the case, but Google is clearly giving Google+ profiles a little extra bump, so I would recommend you take advantage of that in order to get better rankings.
  • Google+ helps you to combat duplicate content:
    • When Google sees the same content on two web pages, they’ll only rank one of them.  So if you’re the owner of a website, or if you want credit for the fresh content that you just added to your website, you need to notify Google that you’re the original author. To ensure that your content gets credited to you, and not some spammy site that has scraped your content, you need to post it on Google+ immediately after publishing.  Google crawls their own Google+ feed religiously and will then have a record of your content in their index at an earlier date than anyone who may scrape and steal your content later. In other words, if you write it, plus it to protect it.
After several unsuccessful attempts to remove the social thorn in their side (Facebook), Google has FINALLY created a social network that matters.   Google+ is still new, and businesses are still learning how to use Google+, but it’s becoming abundantly clear that Google has figured out social media marketing and the integration of Google+ with other properties ensures that hey aren’t going anywhere.

 

If your practice has not yet taken advantage of Google+ you need to get moving.  If you don’t have the time, or you would prefer to have all of your social media efforts managed by a professional team, contact us today and let us show you how we can use the social space to drive new patients to your business.

 

Call 800-549-0170

 

Update: Fresh Content Bonus
    • Google gives preference to fresh content, and Google+ helps facilitate the recognition of fresh content:  When we published this article, we ranked nowhere for the term “5 Reasons Your Practice Should Use Google+”.
      • Within 14 minutes, we ranked #1 on Google for that term. Evidence that Google+ is extremely important to your Internet Marketing efforts? I think so…

Using Technology to Increase Marketing Impact

Posted on by

In the internet world, technology moves at breakneck speed. It seems that new techniques and Medical Marketing opportunities arise every week. Let’s take a look at a few ways your medical practice can bring technology solutions into your medical marketing plan.

1. Website Contact Forms

Does your medical practice’s website design have the typical “contact us form”? Without a doubt it should! But, even more important, your website needs to include strong call-to-action buttons linking to contact forms using terms such as “Schedule a Consultation” or “Ask the Doctor(s).” These buttons will engage the user, resulting in a much higher lead conversion.

The form should be short enough to encourage submission but have strategic wording and data capture points so that you are better prepared to provide a relevant, timely follow-up.

2. Social Media Inclusion

Your medical practice website should incorporate some aspect of social media marketing. Whether it is recurring blog posts, Twitter streams, RSS feeds or Facebook Page embeds, or a combination of any of these, adding social media to your website increases page view times, entices visitors to seek more information, and builds your presence across the internet.

3. Local Search Elements

Google Map displays and Yelp reviews are just a few ways your medical practice can grow its local presence. Google Maps are an excellent way to bring contact information and geographic data to your existing and potential patients. Yelp reviews are a trusted resource to show your practice’s professionalism and instill trust among patients.

4. Flexible, Accessible Content

Does your website function in a variety of browsing devices? Can the content be displayed and accessed across mobile and desktop browsers? A properly designed and developed website will function at its best in any browsing environment. It will be accessible to search engines, mobile phones, tablet devices and traditional desktop computers.  Learn more about responsive website design.

Contact Omni Medical Marketing today for a free website analysis to ensure your surgical practice is leveraging technology at its fullest.