The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Content Creation

Why you need a marketing resolution for 2016!

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Social media marketing should be an essential part of your overall marketing strategy. As you know, there are many social media sites and the list keeps growing daily. It is important that your business keeps up with current trends and takes advantage of having a large market accessible through multiple channels. Businesses from every industry have made the leap into social media, but healthcare has lagged behind.

Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that we can overcome these  obstacles, and they shouldn’t stand in the way of building up social media strategies.

By integrating social media into healthcare marketing, businesses can share accurate, timely information regarding symptoms, diseases, medications, treatments and more. The benefits of integrating social media into healthcare marketing efforts are priceless, from improving patient care to gaining media coverage to attracting new patients and staff. If your healthcare organization hasn’t already taken advantage of social networking channels, now is the time.

However, the most obvious problem with interacting on social media is it’s a huge time commitment. Social media conversations are great unless they prevent you from being productive at work. Plus, interacting on social media works only if you interact consistently and continuously. You build your social media influence by actively engaging in social media conversations with strangers who become your friends and fans, thanks to those interactions.

Content marketing is about informing and building your audience, social media is about promoting your content, and SEO is about making sure search engines can find your content easily. SEO is a very technical field, you need us your corner to help your medical website achieve maximum performance across all platforms.

Please contact us for more information or if you are considering launching a social media campaign for you medical practice. If you don’t have a Facebook page, Twitter account or Google+ page you’re missing out.

 

Why Are Blogs So Effective for Medical Practices?

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A blog can help you, your business, medical website and online reputation in many ways. Try starting a blog and see what changes. You might be surprised. If you have a blog already but have not kept up to date with it, try posting once a week with fresh content, and watch what happens!  You might be thinking, well how can a blog bring in more patients? Seems strange, but it can happen.

Think about if a person had some interest in Botox, but didn’t know much about it and started to do some research. Gone are the days where someone would check out a book at the library. We are now researching on the World Wide Web! So, someone enters “why Botox is right for me” in the Google search box. The first page is filled with blogs and articles about Botox. Your blog you just posted last week gets to the first page, and is relevant to the user. Shouldn’t that potential patient be on your website reading about the benefits of Botox? Where they could also click a button and call you or email you? What a great way to gain new patients that you might not have reached. This is just one example of how a blog can be advantageous for a medical practice.

Writing blogs will give you content to share on your social media platforms that is informative, useful and also links back to your website. Your social media fans follow you on social media because they have an interest in you and what you do. Keep them interested by creating your own original content.  The more you write, the more they will share!  Today people find websites in so many different ways. Do not limit your possibilities. Social media is a great source to broadcast your blogs.

When it comes to maintaining, let alone increasing, the visibility of your medical practice website through regular blogging, quality counts. Indeed, quality content may be the single most important ingredient in a successful medical blog.  There is no reason you have to choose between quality and quantity. In fact, you should have both. People genuinely want to know the pros and cons associated with the treatments you offer and the technologies you use.  Again, your credibility can skyrocket if you are willing to write openly on such topics. People are searching the web for medical advice, and they love to digest that advice in the form of lists. You will more likely catch the attention of your intended audience if you offer your expert advice in a numbered list headed by a titillating title such as “Five Hot Tips for…” or “The Top Five Ways to…”  Remember that the title of your blog post is as important as the post itself. It should be specific yet alluring; above all, it should “hook” a reader’s attention.

Not every blog post has to be major. If you publish, say, one feature-length blog post a week, you can certainly post content that is more “trivial” in nature – a sentence or two about upcoming office specials, a note of congratulations to an employee celebrating a work anniversary, information about a new hire – in between posts. Just be sure that you aren’t relying exclusively on that sort of content. Remember, people are reading these posts.

Trust is the foundation of any good relationship and as a doctor, your relationships are how you keep and grow your practice. Building trust and helping people should be your top priority. A blog can help you do just that by helping patients – new, old and potential – from anywhere and anytime. Health is a huge concern to most people and many people turn to the internet to find out what is going on with them before seeing a doctor.

If you don’t have the resources or time to devote to your blog, or you simply prefer to let someone else handle the bulk of the load, Omni Medical Marketing’s team of dedicated blog writers can provide you with the original high-quality medical marketing content you need to set your practice apart from the rest. Even if you write the blog and allow Omni Medical Marketing’s team optimize the blog, this will greatly increase your chances of seeing the desired results.

Need an experienced writer’s helping hand to take your blog to the next level? Contact Omni Medical Marketing to find out how you can put our content development team to work for you.

3 Simple Ways to Ensure Great SEO

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Do not let the word SEO frighten you. Search engine optimization is an important skill to learn, but you do not have to understand it all to reap the benefits of good SEO.

There are so many small yet very important search engine optimization changes that can be made right away. If you are looking for a quick way to ensure an improvement on your SEO today, here are 3 simple things to follow.

1. Webmaster Tools are there to help

Make sure your on-site optimization is set up correctly. There are some complicated technical setups that can be missed if you try doing this alone. Good thing that Google and Bing offer a suite of webmaster tools that will guide you to make it much easier to use. If you have not set this up, make this the first thing you do. If you have signed up with the webmaster tools but are still unsure of the benefits, visit the site again and explore around to educate yourself. It will be worth the time!

You will be getting various amounts of information about you site’s speed, health, any crawl issues that Google finds and so much more.

2. Don’t overthink your keywords

Start small. Think like a searcher would. How would you search the web for your website? What words would you use? Start with those. You can also do a little investigating in your website analytics to help you as well.  It is not as simple as it used to be. Now Google uses encrypting keywords. However, you can still use analytics to figure out which content on your site is getting the most visitors and then make the connection to the main keywords found in that content.  Combine the main words searchers will use with the keywords your analytics tell you are already bringing visitors to your site into one big list. Those are your keywords you’ll want to be well represented on your site. Without overdoing it, use them as often as they make sense to guide users and represent your content.

If you blog on your site, there are many plugins that can help with keywords as well. Just don’t overthink this process, it’s not as complicated as you think.

3. State of the Art Content

Not just any content will do. Content marketing has exploded in popularity so quickly that it’s harder now to stand out. Content is vital to the success of your SEO.  Only the most useful, most complete, most astounding, most well researched, most emotionally engaging, most “Holy smokes!” content will make it through the content marketing cascade.  Remember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.

Overstuffing your page to add words will not do the trick. Stuffing keywords at the header or footer is not the answer either. Take your time when creating your content. Make sure it is easy to read for your viewers. Be sure to not post a page without spending ample time on the content. It will pay off!

One last Thing

If you want to be ahead of your competition, have an expert write your content for you. At Omni Medical Marketing, our focus on the medical field has given us a unique ability to capture the very essence of a medical practice with our extensive experience writing content for medical websites. Our content writers focus on writing accurate content that appeals to both search engines and potential patients.  At Omni Medical Marketing, we work exclusively with medical practices. Our extensive experience writing content for medical websites gives us a general understanding of medical jargon and appropriate word-choice. We understand the need to be the expert in your chosen medical field, and our content writers work hard to capture that in their writing.

Improve Your Site’s SEO With These Quick Tips

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As much information as there is out there about what’s best for your website’s SEO, it’s easy to lose sight of the simple things you can work on right now. Here’s a few tips to help you take control of the SEO basics for your website before delving into the finer details:

Don’t Overthink Keywords

Content marketing is an extremely powerful way to improve your website’s SEO, but oftentimes people get so caught up in how to best implement their keywords that they lose sight of their goals. You want to create a page that will reach your target audience, inform them about a product or service, and lead them to trust you and your brand. Google’s recent updates have made it much easier for you to accomplish this while letting you maintain a unique voice to your content. You don’t need to stuff each page with keywords. Your content will be much better if you don’t. If users have a good experience on your page and you got them there using the right channels, the keyword rankings will take care of themselves.

Give Your Marketing a Firm Foundation to Stand On

No matter how you hope to attract website visitors and clients, at least a portion of your efforts will be wasted if the basic SEO elements on your website aren’t properly optimized. Each page should be optimized as specifically as possible, including using unique content, page titles, HTML tags and headings. Whenever possible, it is best to fill in this info manually, page by page. There are tools available to automate much of this process, as it can be rather time consuming, but Google has emphasized over and over how important it is for on-page SEO information to be descriptive and accurate. Don’t leave that up to chance by trusting some of the most important aspects of your website’s SEO to a plugin. At the very least you should have a firm understanding of exactly what the automation is doing on each page.

Don’t Think You Can Outsmart Google

You may have heard about “white hat” and “black hat” SEO. If you’re desperate for quick website traffic or keyword rankings, you might be tempted by the promise of the latest black hat technique. Trust us when we say that no matter what temporary benefit a black hat technique brings you, it simply won’t outweigh the drawbacks that will eventually come as a result. White hat SEO principles have survived and prospered through every Google update and will continue to do so because websites that adhere to them aren’t trying to be deceptive. Whatever the newest black hat technique is, Google and other search engines will figure out a way to destroy it as they strive to provide users the best possible search results.

Trust the Experts

The SEO industry is always changing and there will always be new, better ways to optimize your medical practice website marketing. Read what trusted and reputable experts have to say about the latest trends and you may be able to accomplish some of those things on your own. It can be time consuming and even frustrating, but for some the results are worth the effort. Or, you can entrust us to create and execute for you a unique marketing plan that will increase the number of people reaching your website and walking through your office doors.

Leave us your contact information and we’ll get in touch as soon as we can to find out how we can help your practice grow. We offer a Free Website Analysis to help you see exactly how we will improve your online presence.

What To Do Now That You Have Great, Unique Content

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So you invested the time and/or money into creating wonderful, unique content. The content is thorough enough to fully explain the product or service you’re offering, but not so long that it gets away from the point of the page. It doesn’t aim to deceive either the user or the search engines crawling it. It promotes natural engagement and it stands out from content provided by others in your niche. If you have all of those boxes checked, you’re already way ahead of the game.

However, website content is not something you can “set and forget”. Just like a good blog needs a steady stream of new pieces to be read and absorbed, product and service content is at it’s best when it’s continually updated and refreshed. Search engines have no reason to recrawl your page if they find the same content every time they come back.

Reformat Content: In some cases, the content you already have can be improved upon or explained further by recreating it in another format. If the content currently looks like a wall of words, explore ideas for how to use the same information in an infographic or another form of visual. Breaking up content with an explanatory image or presenting statistics on a neatly designed graph can help drive home your message.

Another way to present content is with videos. Something as simple as a YouTube video of a person talking through the product or service and it’s benefits can reach a wider audience than by just having written content.

Sometimes it’s as simple as rearranging the content on the page. Move a few paragraphs around and rewrite any transitional sentences and see how it reads. Even that is enough to draw the search crawlers back to your page.

Listen To Customers: If you interact with your customers on a routine basis, start to take note about what questions you’re commonly asked and adjust your content to emphasize those questions and answers. If the people that come into your business are asking certain questions frequently, that’s a good indication others are wondering the same thing.

Say for instance you’ve had multiple people ask you for more information about the recovery process for a certain medical procedure. That’s a good opportunity to expand upon the content you have for that procedure by going into more detail about the recovery process. Adding a few sentences here and there, especially for topics you know are on customer’s minds, is a great way to refresh your content while helping the user find the answers they’re looking for.

Be Creative: If you have an idea for a way to present some form of content to the user, don’t be afraid to try it! As long as you don’t intend to mislead the search engines or users, trying something new won’t have a negative impact on your website. Keep your experimental changes on a small scale at first to see if it catches on. Try just one page to start and expand if you notice positive gains.

Let Us Handle It For You: Creating and maintaining great content is a time-intensive task and has overwhelmed more than a handful of medical practices. If you want to just sit back and let us take care of it for you, or if you simply want more information about medical content marketing, get in touch with us today.

 

Three Predictions for Medical Website Design and SEO in 2015

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Year after year major changes happen in the world of online marketing. Staying ahead of these changes is a large part of our success working with plastic surgeons and other medical practice specialists over the last six years. While so many practices fell over the last 18 months to Google’s major algorithm updates our clients’ sites held up. In fact many of our plastic surgeons clients websites actually jumped up in the rankings as a result of their competitors sites being penalized.

Our clients and I were very fortunate that many of the predictions I felt were coming did in fact happen. Three years ago I really felt a major shift coming, I knew Google was going to slam paid link building and fall back in love with content. Before this happened we brought on content writers to build our clients content, we followed this up by adding a licensed PA-C to our staff to insure out clients medical content would be top notch. My prediction came true. I believe most if not all of these will come true for 2015.

Non responsive medical websites for mobile users will take a beating in the search results. 

Google has begun testing search results for mobile users providing icons next to sites in the search results that are mobile friendly. They recently published this article in their webmaster guidelines clearly stating “studies show that mobile visitors are more likely to revisit mobile-friendly sites.” Diving deeper into links within the Google article it states that 67% of people are more likely to buy from a mobile “friendly” experience and 61% are more likely to leave a site that is not mobile friend. Wow!

Patients are customers not matter how you look at it. If your plastic surgery website isn’t responsive you will lose your rankings and the patients those rankings bring. If your practice specialty isn’t as competitive as other plastic surgery websites you don’t have as much to lose for now but keep in mind user experience is still important. Making sure your patients can find you is still important.

Google will place a high value on brand mentions across social sites.

Quality links still have value and will continue to do so, however Google is getting smarter every day. If you do not know what link building is it goes something along these two different channels.

Option one (not recommended)  – someone goes out and contacts link building companies. Most of these companies are based overseas. These companies have affiliations with tens of thousands of websites. Most of these websites are porn and gabling websites having nothing to do with plastic surgery or any type of medical practice. Links are bought and go up. Google sees these links and believes the site for which the links are pointing to is a great website therefore they rank the site higher. This method is the absolute wrong way to obtain links! Over the last two years with its Panda and Penguin updates, Google has punished medical practice websites that did this.

Option two (recommended) – Produce top quality medical related content and do your best to make sure it is published and shared across the web. This is what we specialize in. The more popular your practice is, the more popular it will be on Google.

Back to social mentions. Google is now beginning to just see your name out on the web along with the providers names in you practice. They are able to connect the dots between the two. If your name is mentioned it’s very close to the same thing as a link to your site. I believe Google will put more value on these types of brand mentions compared to link building. Its much more difficult for spam sites to track brand mentions and much easier for Google to stop trying to figure out if links are paid links or natural links. Check out this article on Moz posted a year back in April. Its coming, be ready for it! http://moz.com/blog/panda-patent-brand-mentions

Reputation management for your practice will need more attention.

Let’s face it, your online reputation isn’t always fair and it’s never going to be.  Google does not segment its search algorithm for each and every type of business. When Googles bots crawl review sites such as Yelp and Google Plus and see many great reviews for a restaurant it would only make sense for Google to rank that restaurant’s website higher in their search results. Google is smart enough to know that most people are not looking for a restaurant with awful food and service that matches. The issue is simple – people love to take pictures of their meal and post them on Yelp or Facebook. When was the last time someone posted a picture of a cyst they had removed or the waterfall in your waiting room? People love to review restaurants and stores, not doctors.

The people who typically review a medical practice are not happy, pure and simple. A good amount of negative medical practice reviews are the fair opinion of the patients. Others are for the purpose of extortion. Either way these negative reviews hurt your practice in two ways. People who look you up online and read them and may cancel their appointment. Google looks them up reads them and cancels your appointment on the first page of its search results. Not only will having more reviews help keep your appointments coming into your office they will help you gain more patients via search engine. This year we launched Viaomni.com, to help more practices increase the amount of reviews they receive. In addition our system helps practices step in to stop negative reviews before they are published on the web forever.  If negative online reviews are hurting your practice or you believe they may in the future, give us a call!

 

Is SEO dead? Should I fire my SEO company?

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Omni Medical Marketing - Responsive Design WebsiteThese are the top two questions anyone actively seeking new patients from their website should be asking.

There is no right or wrong answer, and as you will see from what I am about to tell you is based mostly on the term SEO itself.

SEO for most stands for ‘search engine optimization.’ SEO itself is not dead, however “SEO’S,” the people who do SEO certainly are a dying breed. Here’s why:

For years the way SEO’s or SEO companies went about ranking websites was very spammy and even a bit seedy. To produce the highest profit margins these companies would use tactics to trick Google into thinking a site was more popular than it actually was. There are many tactics that could be used to do this, the most popular is to buy links from third-party companies. These companies could provide 1000’s of links to a website for a very low cost. Each one of these links would be counted as a popularity vote for the site. Google would see these links, believe it was popular then rank the site higher based on each one of these votes.

Why did Google put a stop to link building?

Google is the number one search engine, and wants to stay that way. Part of the reason why they are number one is due to the fact they provide high quality search results to the people who use it. Better quality search results will keep people using Google, while poor quality results will result in more traffic for Bing and Yahoo.

Think about it this way. If we optimized a swimsuit e-commerce site for the term ‘tummy tuck,’ built a large number of spammy likes using the keyword ‘tummy tuck’ and Google ranked it high for the term, people would end up on the site even though they just wanted the hottest new two-piece. If this type of scenario happened all the time people would start using other search engines.

So is SEO dead or not? SEO is very much alive and doing better than ever. Why? Because Google has always defined what SEO is, and their process is more and more meaningful every day. Google has provided outlets of information to inform us exactly how to best optimize your medical practice website for higher rankings. They have also warned for years not to try to cheat or manipulate their suggestions (DEAD SEO).

So what should I be focused on now?  There are many details, too many to list and actually expect someone to finish reading so I will just give you the bullet points.

  1. Content marketing (what SEO has always meant to Google) – Provide fresh relevant content users of the site will invest time into and enjoy.
  2. Social media – Google sees your activity on social media. Make a plan and stick to it.
  3. Provide value (content marketing) – Answer questions no one else is answering.  Realself.com traffic and popularity is all due to the simple fact that they add value to the user. You can do the same on your site!
  4. Mobile – Make sure to have a responsive site, NOT a M.dot website. Take a look at what your site looks like to users and to Google using our free preview tool.
  5. Onsite SEO – Each page of your site needs to be dialed in and highly crawlable by Google. This often takes time. We spend countless hours increase the page value of each page on a site by making changes to stay ahead of the latest suggested best practices. Since spammy SEO is dead each page of your site needs to be nearly perfect.

Keep in mind most SEO’s will not do the hard labor listed above as there is little profit margins compared to buying tons of cheap, spammy links.

What should I watch out for with my current company of one I am thinking about hiring?

  1. Link spam – links should never be purchased for your website – especially in bulk. Google will find out and will penalize you.
  2. Link Networks – Don’t just trade links with other people. A link from my website to your website with a link from your website to mine will at best cancel each other out. If the link coming to your website is not relevant i.e. from a hardware company, a trucking company or a gambling site this link will look spammy to Google.
  3. Link wheels – Having a large number of links from your site to a large number of other sites that are relevant. At some point Google will catch this and you could face a penalty.
  4. Press release spam – Yes this can be spam too. A press release from time to time can be a good thing, however sending out a press release every two weeks will look odd to Google and the original links will be devalued.

DO NOT buy into a separate M.dot website (see our blogs on M.dot sites). These duplicate content and do not provide all of your content for Google and users to see on mobile devices. Duplicate content does negatively impact SEO and it should be avoided at all times.

If you have any questions, feel free to contact us directly at (800) 549-0170.

3 Steps to Increase Your Medical Practice Website Conversion

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Whether your website is focused on plastic surgery or family medicine, converting  online visitors into a full waiting room is critical. Having a website just to have one is a waste of time and money. Regardless of where your medical practice is located, following a few simple steps can make a world of difference.

Of course there is the obvious, is your medical website world class? Does it tell the user in a matter of minutes you are someone they want to see? Is it responsive, offering mobile users ( 25+ percent of visitors) a great experience? What is the first impression of the user?

Then there is the not so obvious; the little details that are often missed, yet easy to fix. These three simple changes can make a world of difference in increasing leads for your medical practice.

  1. Contact Information – Often times, visitors come to or land on a page of your site other than your home page. If a user starts out on one of your services offered pages, is your phone number present on that page? How about contact forms? Each page of your website should have both of these things. If you have a responsive medical website, is the click to call feature present on each page? This is the biggest mistake we see when on a new clients previous site.  Contact information should be present for every visitor, including visitors who may begin on a different page of your site or mobile users.
  2. Short forms – Many users want to contact your office because they are interested in your services or trust your reputation, and want to book an appointment right away.  They may not follow through for one simple reason. People are lazy! Most people have no interest in filling out a lengthy form, providing detailed personal and medical information, or spending 20 minutes just trying to get in to see you. Keep your forms simple with name, phone number, email address and zip code. Keep the entry barrier for your medical practice as simple as possible. If you really want or need all of their information for their appointment, follow up with an email asking them to provide it to you, or simply have them fill out the information when they make their first visit. Studies have shown that people who do not complete these forms typically fill out a portion of them before giving up. Keep your public forms on your website simple and easy to use.
  3. Simple Incentives – If you offer free consultations for first time appointments, make sure to let the user know that right away. What other perks does your medical practice offer that could be added to your website? Do you have a loyalty or referral program? Are you accepting new patients, or do you offer same day appointments? Do you have a call to action letting people know about any seminars, public speaking or outreach programs potential patients may want to attend? People are always seeking convenience and value.  Separate yourself from your competition on your site and you will see a positive change in your waiting room.

If you want to learn more about increasing conversions for your medical website design, or if you are interested in learning more about best practices designed specifically for medical practices, Contact Omni Medical Marketing today.

Call 800-549-0170.

How Does A/B Testing Help Your Medical Practice Website Design?

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What is A/B & Multivariate Testing?

A/B & Multivariate Testing may seem like a complicated subject, but it’s actually pretty simple. Basically, with A/B Testing, websites can serve up two different forms of content to track which version performs better. Not sure if an orange or a purple button will better entice users to click on it? With A/B Testing, you can remove the guesswork, turning hunches into facts, and know once and for all. Using this method of testing can greatly increase key metrics for your medical website design including leads, registrations, downloads, and, most importantly, revenue. So how does it work?

Let’s take an example. Almost all major news sites today use A/B Testing on headlines to see which version drives more traffic. First, two different headlines are chosen, the A (base) headline and the B (test case) headline. Both are then applied to an A/B Testing Tool which will serve up the two versions equally, at random, to different visitors. Once a statistically significant variation in results is determined for which headline users were likely to click on more, the A/B Test concludes the winner and scraps the alternate, losing version. Multivariate Testing is slightly different in that you can apply more than one test case, serving up a wide variety of different versions. The hard data and science behind the test, regardless of which style of testing, definitively shows which headline is objectively better for generating more visitors to the site.

Using A/B (Split) Testing can help determine which Call to Action is best

Example: Using A/B (Split) Testing can help determine which Call to Action is best.

The applications of A/B Testing in medical website design are extensive. With the primary goal of your website being patient lead generation, there are many important avenues to optimize such as capturing visitor’s information via forms, encouraging direct phone calls or email, and conveying physician expertise. So what kind of A/B tests could you run with this in mind? Here are just a few examples:

1)      Placement and styling of a phone number

2)      Number of fields in a contact form

3)      Before/after picture selection

4)      Type of home page banner image

5)      Call to Action button style

6)      Video introduction versus pictures with text

As you can see, there are a number of different ways to go about optimizing your site for better conversion rates. Do you know what types of changes you can make to get your medical website working better? To get started with A/B Testing and see how Omni Medical Marketing can improve your medical website, contact us today!

Call 800-549-0170.

Blog Content Ideas: Putting Your FAQ’s to Use

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If you’ve been marketing your business online for any amount of time, you’ve likely heard the old adage that “Content is King” online.  SEO experts will tell you that having more content on your website will allow you to rank for more keywords on the search engines.  You’ve probably heard that a blog can help you reach new clients, and in the process, build your business online.

These are all great things for your business, but how can you create this content and still run your medical practice?

If you’re like most doctors, your day is extremely busy and you just don’t have the time to research and write interesting articles for your blog, and you likely don’t feel comfortable outsourcing your content creation to someone who likely has no medical training.   Your blog dies a slow lonely death…

You need quick and easy ideas for your blog posts that will resonate with potential patients and give them a reason to return to your websites.

Using Your FAQ’s to Create New Blog Content

One of the most difficult things about using and managing a business blog is coming up with ideas for new blog posts.   It can seem like an overwhelming task to think of new and exciting articles about a topic that you deal with daily.

If you’re looking for a way to create new and interesting articles that are going to be informative for your potential patients and hopefully drive more patients to your medical practice, look no further than your patients.   They are the best source of blog content that you can ever find.  Their questions can provide you with content for months.

Frequently asked questions are going to be a common point of concern with all of your clients, and are an excellent source of content that will not only rank well in the search engines, but also answer the questions of your prospective clients while establishing your practice as the expert in your geographic region.

The key to coming up with new content is to listen.   Listen to your patients and staff, and take note of the common questions that are asked daily, then create a series of blog posts answering those frequently asked questions.

4 Steps For Using Your FAQ’s to Reach New Customers

Take note of the 10 most common questions asked by your patients, and use them to write a series of blog posts about your practice specialties.

This will give you a source of content that will not only satisfy the questions posed by your potential patients, it will also give you a nice series of articles that can rank in the search engines and drive potential clients to your website.

1. Identify Your Frequently Asked Questions

First, you have to identify which questions are most important to answer. I recommend starting with 10, because it’s a meaningful amount of content and will address the tip of your question iceberg.

You can use a few methods to determine which questions to answer. You can survey your previous patients, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision.

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time.

I also like to look at search data, both the searches that people are conducting about your company on Google, and the searches conducted on your Web site (assuming you have a search function).

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with patients and prospective patients.

2. Answer Said Questions, but Don’t Give Away the Farm…

Once you’ve identified your top questions, answer them, but don’t give too much info.   Give the general answer that will satisfy most of the “Researchers”, but leave the detailed answers for a personal consultation.

You want to show your expertise, and answer the questions in a way that will establish trust with your website visitors.

Your blog readers (potential patients) should feel that your blog is a valuable source of medical information that they can trust, but once they’ve found the answers to the general question, you want them to contact you for an in-office appointment that will allow you to sell your expertise and personalized recommendations.

3. Create A Video To Demonstrate the Procedure and Your Expertise

Because medical questions are not easily answered or understood, we recommend that you create a video to help answer the question or demonstrate s procedure, then embed that video in your blog post to support your written answer to the question.

Don’t skimp on the video.

Your prospective customers are going to spend thousands of dollars with your practice, and since your website may be the first impression of your practice, you want to make it a good one.

Instead of worrying about shooting the video, mastering and publishing yourself, use a professional videographer that can deliver HD video that will represent your practice in the best light.  It’s much more affordable than you may think, and the difference between a professionally produced video and one from your Flip camera are stark.

You want to show your patients that you’re the best, don’t try and create that impression with an inferior quality video.

4.  Post, Share, Repeat

Once you have identified and answered the questions, you need to spread the message.   Get it out there in front of your potential patients, and populate your online profiles with your new blog posts.

Share your blog posts on all of the popular social networks including Facebook, Twitter, LinkedIn and some of the more popular article directories.  Post your video to YouTube, embed in your blog post, and distribute to any online video site possible.

The more places you can distribute your content the better.   You want to use every possible option to expand your web presence and reach as many customers as possible.   Ask your online friends, followers and “real-life” friends to share your content with their circle of influence.   This is the main key to getting viral distribution of your content, and generating referrals.

Repeat.  If you can write one blog post per week, you are on the right track.  Blogging can be a very productive method for reaching new customers and expanding your online presence, but it doesn’t happen overnight.  Consistency is key, so don’t stop until you’ve answered at least the 10 most frequently asked questions.

Contact Omni Medical Marketing if you are seeking professional grade blog management and social media marketing.

Call 800-549-0170