Your Complete Online Solution.
Let's Connect

Drop us a line and let's see what Omni can do for you.

Medical Marketing Blog

Your Medical Practice Reputation Online

by

You are running your medical practice and things are going well. However, you notice that business seems to be slowing down. You are not sure why. Advertisement has not changed, but the phone is not ringing like it used to, and the website is not delivering leads like it had. What is happening? Do you just chalk it up to a slow period? Should you raise your marketing efforts? Spend more money on ads? Those seem like good quick solutions, but what if you looked for the reason for the slowdown? What if you Googled your business name? Then you go to Yelp or Healthgrades and notice your reviews are terrible. Your business score is way below average. So you dive into it and notice you have 3 reviews and one is 5 star and there are two 1 star reviews. The 1 star reviews do not even look like patients you have had? Could this be a reason the phones stopped ringing and leads stopped coming in through your website?

online-reputation-managementYour online reputation is essential for the success of your practice. Somewhere between 50-60 percent of patients use online reviews to help them make a medical care decision. That is a lot of people. That number is growing at an alarming rate. Having a poor score is like not having your business phone number listed. On the contrary, when your practice has a great score, it is similar to having a free marketing firm boasting for you. Online, it has been observed that a bad review may spark additional negative comments from others that might not otherwise have been posted.

The following are “best practices” in this rapidly evolving field:

  • Monitor reviews: Since negative reviews can be damaging to a practice, it’s advisable to become aware of them immediately across all websites.
  • Respond rapidly to negative reviews: As noted, 95 percent of consumers will return to a business – and are likely to remove that negative review – if their concerns are addressed quickly. Misconceptions from outdated or incorrect information are a common problem that can easily be corrmected once identified.
  • Generate positive reviews: medical professionals providing high-quality care can encourage patients to leave positive, specific reviews online. (9 Digital Doc Survey, ZocDoc 3Online Reviews and the Medical Industry)

Imagine if you can manage your online reputation without having to do much different than you already are. Hiring Omni Medical Marketing to monitor your online reputation could re-ignite your practice.

Our Medical Reputation Management and Social Media Marketing packages go hand in hand. Based on your individual situation, we tailor a course of action specific to your needs. Whether that involves repairing your reputation, removing erroneous reviews from the search results, or simply providing ongoing monitoring.

Using the power of the social web, Omni Medical Marketing creates hundreds of social websites for your practice, each with the ability to create new, positive reviews about your practice.

Using a combination of social media profiles, micro-sites, blogs, review sites and press releases, we not only are able to move negative information on websites to the 3rd or 4th page of the major search engines, we are able to help you increase the overall positive exposure for you and your practice.

Contact Omni Medical Marketing to get a customized proposal for medical reputation management for your doctors or your medical practice.

Why your Medical Practice needs to have a presence on Google Plus

by

Are you looking to market your practice using social media?

Social media has become so important the last few years. More so in the last year. Facebook and Twitter have lead the way for some time, and they have become household names. On a personal level, most if not all have seen what they look like. As for the function of Facebook, seems simplistic. You have “friends” that you can see what they post, and you can post so your “friends” see them. A lot of people keep in touch with loved ones with pictures and videos. As a practice, Facebook is a great tool to use to communicate to your “friends” at once. Coupons, specials, updates about the practice. Facebook allows your patients to “check-in” to your practice. This shows all of their “friends” where they are, and that means free advertising. Who does not like free advertising? Twitter has similar function, but you don’t have to accept “friends”, and limited to the amount of characters to use. The concept is rather simple as well. Hashtag something relevant to what you are posting about, and other people looking for similar topics will see your post. Or if they follow your practice, then they will see all your tweets. Facebook and Twitter are a MUST in marketing your practice. Keeping up with the patients and how they communicate are very important.

What about Google Plus? What can Google Plus do for my practice?gplus

Google+ is a social media tool launched by none other than Google itself. It provides an additional way to keep in contact with others, share content, and join groups of people with similar interests. It can also be used to help promote your practice, and gain new patients along the way.

Here are some of the main functions of Google+ and what you can do with them:

  • Sharing things on Google+ can help to influence search engine rankings. Of course, you always want to have a high search engine ranking so that those searching for a physician in your area will find you when conducting their online searches.
  • You can add information about your practice, and provide details about the services you offer. The services discussed can also be linked directly to your office’s Website.
  • Your Google+ account can be linked to your other social media pages. This way, you are using cross-promotion in order to get more people to follow you on Facebook, Twitter, or your YouTube channel (if you have one).
  • The platform allows you to share content, as well as re-share. If you find a helpful medical or health-related article that you would like to share, Google+ makes it simple to do so.
  • As on other platforms, you can post status updates. One neat aspect is that the status messages on Google+ can be optimized, which will increase the likelihood that your patients will find them. Once posted, they are quickly indexed by Google+.
  • Perhaps one of the most important reasons to get your practice onto Google+ is that it makes it easy for people in your area to find you when they are looking for information and resources.

Google+ offers a variety of ways to connect you to others, helps you share content, and is instrumental in helping people find you locally. It’s a great marketing tool to add to your bag of tricks, to help you to promote your practice, reach new patients, and keep in touch with those you already have.

Over 80 percent of all Americans look to the internet to learn more about their health. Make sure that you at least hire a medical marketing firm that can build you a website and provide valuable health content for your patients. That way, when they have questions or concerns about their health, your medical practice will be the first source they turn to. Also, make sure your business is listed on Google Plus so nearby people can find your medical practice.

If you are interested in learning more about Omni Medical Marketing’s social media services, Contact Us today to put our expertise to work for you.

Call 800-549-0170.

Improve Your Site’s SEO With These Quick Tips

by

As much information as there is out there about what’s best for your website’s SEO, it’s easy to lose sight of the simple things you can work on right now. Here’s a few tips to help you take control of the SEO basics for your website before delving into the finer details:

Don’t Overthink Keywords

Content marketing is an extremely powerful way to improve your website’s SEO, but oftentimes people get so caught up in how to best implement their keywords that they lose sight of their goals. You want to create a page that will reach your target audience, inform them about a product or service, and lead them to trust you and your brand. Google’s recent updates have made it much easier for you to accomplish this while letting you maintain a unique voice to your content. You don’t need to stuff each page with keywords. Your content will be much better if you don’t. If users have a good experience on your page and you got them there using the right channels, the keyword rankings will take care of themselves.

Give Your Marketing a Firm Foundation to Stand On

No matter how you hope to attract website visitors and clients, at least a portion of your efforts will be wasted if the basic SEO elements on your website aren’t properly optimized. Each page should be optimized as specifically as possible, including using unique content, page titles, HTML tags and headings. Whenever possible, it is best to fill in this info manually, page by page. There are tools available to automate much of this process, as it can be rather time consuming, but Google has emphasized over and over how important it is for on-page SEO information to be descriptive and accurate. Don’t leave that up to chance by trusting some of the most important aspects of your website’s SEO to a plugin. At the very least you should have a firm understanding of exactly what the automation is doing on each page.

Don’t Think You Can Outsmart Google

You may have heard about “white hat” and “black hat” SEO. If you’re desperate for quick website traffic or keyword rankings, you might be tempted by the promise of the latest black hat technique. Trust us when we say that no matter what temporary benefit a black hat technique brings you, it simply won’t outweigh the drawbacks that will eventually come as a result. White hat SEO principles have survived and prospered through every Google update and will continue to do so because websites that adhere to them aren’t trying to be deceptive. Whatever the newest black hat technique is, Google and other search engines will figure out a way to destroy it as they strive to provide users the best possible search results.

Trust the Experts

The SEO industry is always changing and there will always be new, better ways to optimize your medical practice website marketing. Read what trusted and reputable experts have to say about the latest trends and you may be able to accomplish some of those things on your own. It can be time consuming and even frustrating, but for some the results are worth the effort. Or, you can entrust us to create and execute for you a unique marketing plan that will increase the number of people reaching your website and walking through your office doors.

Leave us your contact information and we’ll get in touch as soon as we can to find out how we can help your practice grow. We offer a Free Website Analysis to help you see exactly how we will improve your online presence.

Does Social Media Help Your SEO Efforts?

by

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings

Enter social media. If links were a way for people to vote in favor of sites, social media sharing represents a way for that voting behavior to continue. Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior.

social-media-blogUsing links as an Off-The-Page ranking factor was a great leap forward for search engines. But over time, links have lost some of their value for a variety of reasons. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy.

Just as search engines don’t count all links equally, they don’t view all social accounts as being the same. This makes sense, since anyone can create a new account on a social network. What’s to prevent someone from making 100 different accounts to manufacture fake buzz?

Nothing, really, other than fake accounts like these can often be easy to spot. They may only have a handful of “quality” friends in their network and few might pass along material they share.

Ideally, you want to gain references from social accounts with good reputations. Having your own social presence that is well regarded is important. So participate on relevant social platforms in a real, authentic way, just as you would with your website, or with customers in an offline setting.

Similar to links, getting quality social shares is ideal, but being shared widely on social networks is still helpful. Good things happen when more people see your site or brand.

Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page or Google+ Page you’re missing out. You’re not building up a network that can help spread (share) your content, site and brand.

For more information on social media and search results, contact us here.

Dr. Sean Paul is Coming Back to Austin!

by

We have had the pleasure of working with Dr. Sean Paul, an Oculofacial Plastic Surgeon who is coming back to his home town! Dr. Sean Paul is deeply rooted in Austin and needed his website design to be responsive so people on all devices could learn about his new medical practice.

Dr. Paul will be focusing on both cosmetic procedures and medical/reconstructive procedures, and he is certainly passionate about both which you can clearly see on his website.

During the website design process we worked closely with Dr. Paul to ensure his oculofacial plastic surgery website design would bring familiarity to those who already know Dr. Paul. In addition Dr. Paul wanted to be sure first time visitors to his website would get a feel for who he is, how he practices and why he is different.

drseanpaul-screenBecause Dr. Paul chose a completely custom website for his new practice along with our digital marketing solution, not only will more potential patients find him, they will also be able to navigate his website with ease on all types of devices such as smart phones and tablets.

Starting a new practice can be extremely stressful and time consuming. Working with the right medical marketing company can save you a great deal of time giving you one less thing to worry about. Not only has Dr. Paul trusted us with his website, we are also working on medical based social media, content marketing, search engine optimization and making sure his practice is set up properly on all of the major directories in his area and directories specific to medical practices.

Dr. Paul wanted to work with the best medical website design and marketing company — we are glad he chose us. It has been a pleasure working with Dr. Paul and we can’t wait to see him become one of the busiest oculofacial plastic surgeons in Austin Texas. Thank you Dr. Paul!

What To Do Now That You Have Great, Unique Content

by

So you invested the time and/or money into creating wonderful, unique content. The content is thorough enough to fully explain the product or service you’re offering, but not so long that it gets away from the point of the page. It doesn’t aim to deceive either the user or the search engines crawling it. It promotes natural engagement and it stands out from content provided by others in your niche. If you have all of those boxes checked, you’re already way ahead of the game.

However, website content is not something you can “set and forget”. Just like a good blog needs a steady stream of new pieces to be read and absorbed, product and service content is at it’s best when it’s continually updated and refreshed. Search engines have no reason to recrawl your page if they find the same content every time they come back.

Reformat Content: In some cases, the content you already have can be improved upon or explained further by recreating it in another format. If the content currently looks like a wall of words, explore ideas for how to use the same information in an infographic or another form of visual. Breaking up content with an explanatory image or presenting statistics on a neatly designed graph can help drive home your message.

Another way to present content is with videos. Something as simple as a YouTube video of a person talking through the product or service and it’s benefits can reach a wider audience than by just having written content.

Sometimes it’s as simple as rearranging the content on the page. Move a few paragraphs around and rewrite any transitional sentences and see how it reads. Even that is enough to draw the search crawlers back to your page.

Listen To Customers: If you interact with your customers on a routine basis, start to take note about what questions you’re commonly asked and adjust your content to emphasize those questions and answers. If the people that come into your business are asking certain questions frequently, that’s a good indication others are wondering the same thing.

Say for instance you’ve had multiple people ask you for more information about the recovery process for a certain medical procedure. That’s a good opportunity to expand upon the content you have for that procedure by going into more detail about the recovery process. Adding a few sentences here and there, especially for topics you know are on customer’s minds, is a great way to refresh your content while helping the user find the answers they’re looking for.

Be Creative: If you have an idea for a way to present some form of content to the user, don’t be afraid to try it! As long as you don’t intend to mislead the search engines or users, trying something new won’t have a negative impact on your website. Keep your experimental changes on a small scale at first to see if it catches on. Try just one page to start and expand if you notice positive gains.

Let Us Handle It For You: Creating and maintaining great content is a time-intensive task and has overwhelmed more than a handful of medical practices. If you want to just sit back and let us take care of it for you, or if you simply want more information about medical content marketing, get in touch with us today.

 

Re-sizing Website Images for Mobile Users With Minimum Bandwidth Usage

by

With the advent of smart phones, tablets and other mobile-friendly devices the web is increasingly being viewed at a wide range of varying screen sizes. Whereas 5+ years ago the web was almost solely viewed through desktop computer screens and similarly sized laptops, the web is now increasingly viewed on devices that range from large desktop computer monitors to palm-sized smartphone screens. Recent statistics show that mobile devices make up 60% off all online traffic*.

CSS allows us to tell browsers at what width to display an image for optimal viewing based on the user’s device/screen width. However this does nothing to eliminate the fact that mobile devices will still be loading up a version of the image much larger than is needed and then re-sizing it. Leading to unnecessary bandwidth/data usage and bloat that can hinder many mobile user’s experience on a website.

How can we make sure that images on our sites are optimized and view-able for every visitor to our websites, no matter what device they are using while keeping the amount of data/bandwidth used to a minimum?

Adaptive Images

Our chosen solution is Adaptive Images, by Matt Wilcox.

A mostly server-side solution that uses a little JavaScript, the Apache 2 Web Server, PHP 5.x and the GD library. Installation only requires you modify or add an .htaccess file, installation of some PHP files to your website’s root directory, one line of JavaScript on your pages and some configuration of breakpoint variables in the PHP files to match your site’s media queries.

That’s all. Now when someone visits your website a session cookie is written that stores the visitor’s screen size in pixel dimension. Adaptive Images then intercepts any request for an image made by the browser and re-sizes the image based on the data of the session cookie to best fit the visitor’s screen width automatically. This newly created image size is cached and stored in an ai-cache file and displayed in the browser. This is all done server-side, reducing the bandwidth/data required for mobile user’s to view each image. If no cookie is found your sites responsive media queries are used to determine screen width.

This can all be implemented with no custom markup on any of your img tags. Making this solution extremely beneficial if you use a CMS or want to include it for existing markup as it is entirely non-destructive and requires no markup rewrite or modification.

The PHP file also allows for configuration of options such as image quality, breakpoints, caching a sharpening filter.

PROS:

  • Requires no custom markup
  • Works on existing sites
  • Mobile-first structure
  • Quick and easy installation
  • Meant for use with responsive design and fluid image techniques

CONS:

  • May not work with all CMS and website platforms due to the fact that it requires a combination of Apache and PHP
  • Works by intercepting image requests, so if your images are hosted elsewhere, like a content delivery service, it won’t work

This is the solution we have chosen and currently implement but there are many others that may be of use for this or different situations.

Some Other Solutions:

Picturefill

Picturefill, by Scott Jehl is a script that doesn’t require jQuery but only the picturefill.js script be included in your pages. Then include separate versions of an image optimized for different screen widths and differentiate the image versions with data-media attributes that will act just like CSS media queries.

Picturefill is a tried and true solution. However it is a bit more work as it requires multiple sizes of images and special markup that may interfere with current markup or your CMS.

HiSRC

HiSRC is a jQuery plugin by, Marc Grabanski and Christopher Schmitt that enables you to create three separate version of an image in low, medium and high resolutions that the script will then serve up depending on the Retina-readiness and network speed of the user’s device. The script will always load the lowest resolution version first and then check to see if the user’s device is appropriate for a higher resolution image, and if so it will serve up the highest resolution version appropriate.

Some drawbacks are the fact that the script uses jQuery which may be an issue for some and requires special markup that may interfere with a CMS that does not allow modification to the <img> tags.

The <picture> Element

The html5 <picture> element allows developers to skip CSS, JavaScript or solutions like those listed above to achieve fluid image re-sizing using minimum bandwidth no matter the user’s device size. By placing multiple images inside <source> tags with media queries or “hints” within your <picture> tags you can tell your browser which size image to display based on the user’s screen width or other elements using only HTML, no CSS, JavaScript or anything else required.

While this solution is the most attractive it has severe limitations at the moment as it is recognized by only a fraction of browsers. So until it receives native implementation across all browsers it is not really a viable option when serving up a large variety of visitors.

*Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

Is Outsourcing Your Medical Website Design Right for Your Practice?

by

The world has gotten much smaller over the last 10 years and will continue to do so. Unlike many professions, the market is worldwide for website developers. Due to hourly wages being far less in other countries than in the US many people consider outsourcing their medical practices website design, development, marketing, SEO and social media to people all over the world. While this may seem like a great way to save money, and for some it can be, for others it could cost you much more than you had bargained for. I have listed out some of the pros and the cons of engaging in this type of relationship. Ultimately the decision is up to you but when armed with information, selecting the best medical website builder will be much easier.

Medical Website Design Costs

In third world nations some website designers and developers literally work for $3 per hour — I’m not kidding.  This should be a huge red flag. Even though $3 per hour may be a good wage in their country, it’s still way below world market value. Developers charging $50 per hour are still getting plenty of work on worldwide outsourcing sites like Elance and Upwork.

Freelancers often do not have the overhead many agencies have which does mean there can be hourly savings but it may not be worth the amount of extra time you will need to put into the project. Remember your time has to be calculated into the total cost of the project. If you make $200 per hour and a project takes 50 additional hours of your time you have to add $10,000 to the total project cost. Saving can be eliminated right here making you wish you had not used a freelancer.

Time of Project Completion

As mentioned above your time involved in the website design and development process needs to be factored. The total competition time should be factored in as well, meaning how many patients will you lose waiting for your new site and marketing? If you currently do not have a responsive website for your medical practice you are ignoring 50 percent of the people looking at your website. Fifty percent of medical website traffic from SEO and PPC marketing are using mobile phone and tablets. If you are planning on optimizing your practice’s site for the keywords people use to find your marketing, waiting for the project to finish is costing you time and money. Every month we have doctors calling us because the outsourced company they used still has not delivered the final product. Not only have the lost money, time, and patients, they now have to start from scratch.

Experience

Most freelancers will take any type of project they can get their hands on. Marketing your medical practice website is not the same as marketing any other type of business.  HIPPA, patient behavior, content and conversions are all very different for medical websites. Not to mention specialty. All we do is medical, we understand the legal issues, we understand SEO for plastic surgeons and all other types of specialties. Since all we do is medical we are able to save our clients time, money and provide better marketing results to help you build your practice.

Communication Issues

We pride ourselves on being available. Without being able to speak directly to the people working on your site, communication will suffer. Communication is one of the often left out elements of a great partnership. If you are still considering outsourcing be sure to consider communication a need during your decision making process.

Marketing Your Medical Practice

Experience comes into play here. While great SEO companies can do a good job of marketing your practice there will be a learning curve for them. Whenever you are marketing a business online you need to become an expert in marketing that type of business.  A great deal of the time we put into SEO for doctors is researching. Since we only have to research medical related SEO and PPC we save time across all projects. This saves time and delivers better results. If a lawyer were to sign up with us we would invest time every month to see what lawyers are doing to market themselves online. It doesn’t seem that bad but mix in a dozen other types of businesses and you can see how little client work time is left.

As you can imagine there are many factors to consider. If you believe in keeping your hard earned dollars in the US whenever possible also be sure to check to see if the big name medical website company is sending your work overseas. We know some of our competition does this. While it makes sense for their bottom line it may hurt your outcome. We never send our work overseas, we are proud to have the best medical website design and development team on the planet working right here in our office.

5 Simple Tips for Monitoring Your Medical Practice Reputation Online

by

Don’t Ignore Reviews

When patients leave reviews on directory sites be proactive. Read the comments and see what patients are saying. Comments can provide great feedback and by listening to feedback you may get more patients. Reviews do not always tell the whole story, but it can give you a glimpse of someone’s experience. Reading each review posted does take some time. But keep in mind, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a disgruntled former employee, or a former client, the impact can be devastating to your online reputation, costing you potential new clients and referrals.

Listen

After reading a review see if you can get something out of it. Can you change your behavior for the better based on the comment? Listening to constructive criticism can help the practice and benefit your reputation. Not taking the full review as only truth, but listening to what the patient is saying can help your practice in the future.

Encourage Positive Reviews

Once you meet with a patient give them a flyer or review card asking to leave a review. Asking to leave a review shows you value their opinions making them feel like their voices are being heard and are value. When you encourage positive reviews from your patients, you will get more results. Thus, moving any negative reviews further down the page. Also, if you have 3 negative reviews, and 110 positive reviews, the negative reviews become obsolete.

Make Your Website Personal

When patients leave the practice there needs to be a way for them to connect and feel like they have a connection to their doctors. Create a blog featuring patient successes, add pictures to your site, and find ways to make patients feel like the office is a friendly environment that they have a connection to. This will generate positive feelings, therefore positive reviews. Make social media easily accessible for your patients to brag about you.

Never Go Negative

No matter how negative a review may be, do not comment something that can start an argument on a post. Starting an argument on the internet will do harm to your reputation. Respond politely to the review and see what you can do to please the patient. Finding the negative review immediately will help with the relationship between patient and doctor.

Our Medical Reputation Management and Social Media Marketing packages go hand in hand. Based on your individual situation, we tailor a course of action specific to your needs. Whether that involves repairing your reputation, removing erroneous reviews from the search results, or simply providing ongoing monitoring.

Contact Omni Medical Marketing to get a customized proposal for medical reputation management for your doctors or your medical practice.

Dr. Robert S. Reiffel Launches Newly Designed Plastic Surgery Website

by

We are pleased to be working with our new client Dr. Reiffel, a board certified plastic surgeon located in White Plains NY.

Prior to working with Omni, Dr. Reiffel did not have a responsive website. Today nearly 50 percent of patients seeking plastic surgery are using mobile devices to view the website of their potential doctors.

ArtisticPlasticSurgeryNY.com - Before

ArtisticPlasticSurgeryNY.com – Before

During the design process Dr. Reiffel provided feedback in regards to look and feel, and in addition he hand selected each stock photo used on the site. Now people looking for a plastic surgeon in White Plains, NY will have the opportunity to view Dr. Reiffel’s site on all types of devices.

ArtisticPlasticSurgeryNY.com - After

ArtisticPlasticSurgeryNY.com – After

Our expertise in marketing websites using plastic surgeon SEO and social media marketing means more people than ever will hear about this great surgeon.

Welcome on board, Dr. Reiffel!