Social media marketing should be an essential part of your overall marketing strategy. As you know, there are many social media sites and the list keeps growing daily. It is important that your business keeps up with current trends and takes advantage of having a large market accessible through multiple channels. Businesses from every industry have made the leap into social media, but healthcare has lagged behind.
Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that we can overcome these obstacles, and they shouldn’t stand in the way of building up social media strategies.
By integrating social media into healthcare marketing, businesses can share accurate, timely information regarding symptoms, diseases, medications, treatments and more. The benefits of integrating social media into healthcare marketing efforts are priceless, from improving patient care to gaining media coverage to attracting new patients and staff. If your healthcare organization hasn’t already taken advantage of social networking channels, now is the time.
However, the most obvious problem with interacting on social media is it’s a huge time commitment. Social media conversations are great unless they prevent you from being productive at work. Plus, interacting on social media works only if you interact consistently and continuously. You build your social media influence by actively engaging in social media conversations with strangers who become your friends and fans, thanks to those interactions.
Content marketing is about informing and building your audience, social media is about promoting your content, and SEO is about making sure search engines can find your content easily. SEO is a very technical field, you need us your corner to help your medical website achieve maximum performance across all platforms.
Please contact us for more information or if you are considering launching a social media campaign for you medical practice. If you don’t have a Facebook page, Twitter account or Google+ page you’re missing out.