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Medical Marketing Blog

The Facebook Dislike Button is Coming!


How many times have you viewed a post on Facebook and wanted to be able to show people you either didn’t like the post or felt compassion for the post? Well, it’s coming and could have a huge impact on social media for many types of practices — especially plastic surgeons.

We all know most plastic surgeons are typically more aggressive with marketing their websites than other types of practices. Plastic surgeons were some of the first to have websites, the first to work with an SEO company to help rank their websites for plastic surgery and many were the first to use mobile sites and responsive websites to market their practice. Plastic surgeons were also the early adopters of social media marketing which includes Facebook.

So how can the dislike button negatively affect your medical practice? First and foremost, social media can and does have both positive and negative effects on all types of business. Have a great product and service? Social media can be your best friend. Have a poor product or service ? Social media can be your worst enemy.  If your level of service is great, with a little activity on your part many likes and shares can be easily created providing you with great referrals. Each like is a vote of confidence from a patient or customer. Within Facebook people can easily see if any one of their “friends” have liked you practice. When a potential patients sees that “like” it’s an instant referral.

With the new dislike button people may have the ability to see which of their friends have disliked your post which could easily give the perception that their “friend” does not like your product or service.

HIPAA should always be considered when marketing your medical practice online including social media. In addition you need to consider the types of post you are posting to your status. Could your feed be considered offensive to some? Is it possible that someone could “dislike” a third-party article link you post? For example could you post a news article in regards to young teens undergoing plastic surgery, adding your own comments that are against it and still receive a dislike? I believe it’s not only possible but highly likely. Someone may agree with your statement but still hit dislike because they don’t think teens should be considering plastic surgery.

Take a look at this actual Facebook post and the comments below it (sorry for the language). This post was put up to engage people create buzz and gain traction. This post did get share and even some likes. With the dislike button coming how many people do you think will dislike it? Based on the negative comments my guess is hundreds.Facebook Dislike Button

With the dislike button coming, most plastic surgery and other types of practices are going to need to rethink their digital marketing and social media strategy.

Please contact us for more information or if you are considering launching a social media strategy for your medical practice. We are often thought of as the go-to company for medical website design, SEO and reputation management, but we offer amazing social media campaigns as well!

How To Handle Negative Yelp Reviews for Your Medical Practice


Having hundreds of awesome reviews online can certainly bring new patients to your practice, however having just a few negative reviews without hundreds of positive reviews can have the opposite effect. What steps should you take when a negative review appears? Follow these practices to take charge of your online reviews today.

Stay Calm

A bad review or two isn’t going to shut down your practice. Online reviews do influence a great deal of people as nearly 80 percent or people check them and say they trust them, however not all people looking for your services will check reviews.

Find the Source

If you haven’t already invest, a couple of bucks into reputation monitoring software. Our software is simple, easy to use and lets you know the same day when something negative is mentioned online about you or your practice. Want to go the super cheap (free) route? Try Google’s newsfeed. It’s free to use and will cover a good amount of your online mentions. While its not as robust and useful as our medical reputation software it’s better than nothing.

Knowing who said what is critical. If you have a negative review pop up today most likely you will be able to connect the dots with a patient you saw today or the day before. If you can find the source you may be able to reach out to the person, make things right and have the review removed or edited by the person who gave it.

Was the review from a patient of your competition?  Doctors invest a lot of time and money into medical practice websites, medical practice SEO and pay-per-click marketing. Competition online is only growing with no end in site. It may seem hard to believe but we have witnessed firsthand practices who have received negative reviews from their competition, other doctors in the same specialty trying to gain an advantage. There have been lawsuits filled and settled in multiple states over astro turfing. In one case a practice was caught making employees leave positive reviews to drown out theier own negative reviews.  Knowing the source is critical.

Respond Thoughtfully

HIPAA often times can interfere with leaving reponses on negative or positive reviews. Even if a person complains about their doctor online using their own name responding to the review could be a HIPAA violation. If you are going to respond first get the okay from your legal counsel to do so.

Try to Resolve the Issue Privately

We recommend trying to resolve the issue privately for two reasons. 1) Hippa 2.) It’s the best practice. Always apologize, listen and keep it matter of fact. If you or your practice made a mistake or did not provide the level of service you offer, inform the patient letting them know that.  Flat out ask what you can do to make things right with the patient.

Increase the Amount of Positive Reviews Online

We offer a simple, automated system to help you increase the amount of positive reviews you have online. Asking patients for reviews when they leave the office is a simple way to see more posted. Add review links to your monthly newsletter. If you ever ask employees to review you make sure they state in their review that they are an employee!

It obvious online reviews are important, however there are additional benefits most don’t think of. Online reviews can affect the way your site appears on the search rankings of major search engines. The more high quality reviews you have the higher your medical practice site may rank online. The higher your rankings for keywords related to your medical specialty the better.

Your Call to Action: Getting Conversions


A CTA or, ‘Call to Action’ is an integral part of a successful medical website design and marketing plan. In the online world this will almost always be a link or button encouraging visitors to click or view in an attempt to direct them towards content or functions the website owner specifically wants fed to visitors (e.g. “Make an Appointment” or “Learn More”). All in an attempt to convert website users into clients needing the medical services you offer.

The success of a CTA is fairly easy to measure. Are visitors to your site clicking on the CTA and completing the desired functions or forms? Are new clients and leads being created by your medical practice website in the desired manner? If your CTA leads to a form to be filled out and submitted are users completing the form and submitting it?

Is your site turning visitors into customers?

If the answer is no, something is most likely wrong with the CTA on your medical practice website. In order to determine what may be wrong let’s look at proper, conversion creating CTA practices:

Draw User Attention

Does the CTA stand out? The following are some easy methods to make sure it does:

  • Size: The larger a CTA is in relation to everything else on the site and especially the elements directly surrounding it the more it will stand out.
  • Color: A CTA that is the same color or similar to the majority of the colors surrounding it and site-wide will not stand out as much as a CTA using a color that is either unique to the site, contrasts well with the surrounding colors or is a generally eye grabbing color (e.g. yellow, neons or red buttons on dark colored sites).
  • Placement Compared to Surrounding Elements: A button that is closely bordered by other elements will not stand out as much as one with white space/deadspace around it. This is an easy way to make and object stick out to the user when there is a lot of content and other elements in the surrounding area.
  • Placement on The Page: A CTA’s placement on the webpage, seperate from the surrounding elements can also have a large effect on the success of a CTA. Placement in a prominent area of the page will attract more eyes. Placement of a CTA above or below content will almost always stick out more than a button placed in the middle of content. However a button placed in the middle on content can also be made to easily stand out. A simple method would be to make the element appear to be on a higher plane then the rest of the content using 3D design techniques.
  • Placement Above the Fold: Perhaps the most important concept to keep in mind when considering CTA placement is keeping your CTA above the fold. The fold is the bottom of the browser screen when a website first loads. The area above this will be seen by more users than any other portion of the site. So obviously elements placed above the fold will receive more views and more clicks than any other elements on the site. This won’t work for all CTAs but is the best best for maximum views and clicks.

Above the Fold Example

CTAs: Words and Images

Is the intent of the CTA clear? Does it present it’s message in the best way possible? Sometimes simply changing one word can make a big difference in the number of clicks a CTA receives (e.g. “Make Your Appointment” changed to “Make My Appointment” or “Make an Appointment”). Test out different wordings to see what works best for your medical website and your needs. Sometimes including and image or icon in the CTA can also make a difference in the number of conversions you see. Icon and images provide a quick and easy method to display a CTA’s function and are often seen as more inviting than words alone.

Icon Example

In the end there isn’t one right answer for what works best. Test out some different CTAs to see what works best for you and your users. Get those conversions!


3 Simple Ways to Ensure Great SEO



Do not let the word SEO frighten you. Search engine optimization is an important skill to learn, but you do not have to understand it all to reap the benefits of good SEO.

There are so many small yet very important search engine optimization changes that can be made right away. If you are looking for a quick way to ensure an improvement on your SEO today, here are 3 simple things to follow.

1. Webmaster Tools are there to help

Make sure your on-site optimization is set up correctly. There are some complicated technical setups that can be missed if you try doing this alone. Good thing that Google and Bing offer a suite of webmaster tools that will guide you to make it much easier to use. If you have not set this up, make this the first thing you do. If you have signed up with the webmaster tools but are still unsure of the benefits, visit the site again and explore around to educate yourself. It will be worth the time!

You will be getting various amounts of information about you site’s speed, health, any crawl issues that Google finds and so much more.

2. Don’t overthink your keywords

Start small. Think like a searcher would. How would you search the web for your website? What words would you use? Start with those. You can also do a little investigating in your website analytics to help you as well.  It is not as simple as it used to be. Now Google uses encrypting keywords. However, you can still use analytics to figure out which content on your site is getting the most visitors and then make the connection to the main keywords found in that content.  Combine the main words searchers will use with the keywords your analytics tell you are already bringing visitors to your site into one big list. Those are your keywords you’ll want to be well represented on your site. Without overdoing it, use them as often as they make sense to guide users and represent your content.

If you blog on your site, there are many plugins that can help with keywords as well. Just don’t overthink this process, it’s not as complicated as you think.

3. State of the Art Content

Not just any content will do. Content marketing has exploded in popularity so quickly that it’s harder now to stand out. Content is vital to the success of your SEO.  Only the most useful, most complete, most astounding, most well researched, most emotionally engaging, most “Holy smokes!” content will make it through the content marketing cascade.  Remember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.

Overstuffing your page to add words will not do the trick. Stuffing keywords at the header or footer is not the answer either. Take your time when creating your content. Make sure it is easy to read for your viewers. Be sure to not post a page without spending ample time on the content. It will pay off!

One last Thing

If you want to be ahead of your competition, have an expert write your content for you. At Omni Medical Marketing, our focus on the medical field has given us a unique ability to capture the very essence of a medical practice with our extensive experience writing content for medical websites. Our content writers focus on writing accurate content that appeals to both search engines and potential patients.  At Omni Medical Marketing, we work exclusively with medical practices. Our extensive experience writing content for medical websites gives us a general understanding of medical jargon and appropriate word-choice. We understand the need to be the expert in your chosen medical field, and our content writers work hard to capture that in their writing.

Your Medical Practice Reputation Online


You are running your medical practice and things are going well. However, you notice that business seems to be slowing down. You are not sure why. Advertisement has not changed, but the phone is not ringing like it used to, and the website is not delivering leads like it had. What is happening? Do you just chalk it up to a slow period? Should you raise your marketing efforts? Spend more money on ads? Those seem like good quick solutions, but what if you looked for the reason for the slowdown? What if you Googled your business name? Then you go to Yelp or Healthgrades and notice your reviews are terrible. Your business score is way below average. So you dive into it and notice you have 3 reviews and one is 5 star and there are two 1 star reviews. The 1 star reviews do not even look like patients you have had? Could this be a reason the phones stopped ringing and leads stopped coming in through your website?

online-reputation-managementYour online reputation is essential for the success of your practice. Somewhere between 50-60 percent of patients use online reviews to help them make a medical care decision. That is a lot of people. That number is growing at an alarming rate. Having a poor score is like not having your business phone number listed. On the contrary, when your practice has a great score, it is similar to having a free marketing firm boasting for you. Online, it has been observed that a bad review may spark additional negative comments from others that might not otherwise have been posted.

The following are “best practices” in this rapidly evolving field:

  • Monitor reviews: Since negative reviews can be damaging to a practice, it’s advisable to become aware of them immediately across all websites.
  • Respond rapidly to negative reviews: As noted, 95 percent of consumers will return to a business – and are likely to remove that negative review – if their concerns are addressed quickly. Misconceptions from outdated or incorrect information are a common problem that can easily be corrmected once identified.
  • Generate positive reviews: medical professionals providing high-quality care can encourage patients to leave positive, specific reviews online. (9 Digital Doc Survey, ZocDoc 3Online Reviews and the Medical Industry)

Imagine if you can manage your online reputation without having to do much different than you already are. Hiring Omni Medical Marketing to monitor your online reputation could re-ignite your practice.

Our Medical Reputation Management and Social Media Marketing packages go hand in hand. Based on your individual situation, we tailor a course of action specific to your needs. Whether that involves repairing your reputation, removing erroneous reviews from the search results, or simply providing ongoing monitoring.

Using the power of the social web, Omni Medical Marketing creates hundreds of social websites for your practice, each with the ability to create new, positive reviews about your practice.

Using a combination of social media profiles, micro-sites, blogs, review sites and press releases, we not only are able to move negative information on websites to the 3rd or 4th page of the major search engines, we are able to help you increase the overall positive exposure for you and your practice.

Contact Omni Medical Marketing to get a customized proposal for medical reputation management for your doctors or your medical practice.

Why your Medical Practice needs to have a presence on Google Plus


Are you looking to market your practice using social media?

Social media has become so important the last few years. More so in the last year. Facebook and Twitter have lead the way for some time, and they have become household names. On a personal level, most if not all have seen what they look like. As for the function of Facebook, seems simplistic. You have “friends” that you can see what they post, and you can post so your “friends” see them. A lot of people keep in touch with loved ones with pictures and videos. As a practice, Facebook is a great tool to use to communicate to your “friends” at once. Coupons, specials, updates about the practice. Facebook allows your patients to “check-in” to your practice. This shows all of their “friends” where they are, and that means free advertising. Who does not like free advertising? Twitter has similar function, but you don’t have to accept “friends”, and limited to the amount of characters to use. The concept is rather simple as well. Hashtag something relevant to what you are posting about, and other people looking for similar topics will see your post. Or if they follow your practice, then they will see all your tweets. Facebook and Twitter are a MUST in marketing your practice. Keeping up with the patients and how they communicate are very important.

What about Google Plus? What can Google Plus do for my practice?gplus

Google+ is a social media tool launched by none other than Google itself. It provides an additional way to keep in contact with others, share content, and join groups of people with similar interests. It can also be used to help promote your practice, and gain new patients along the way.

Here are some of the main functions of Google+ and what you can do with them:

  • Sharing things on Google+ can help to influence search engine rankings. Of course, you always want to have a high search engine ranking so that those searching for a physician in your area will find you when conducting their online searches.
  • You can add information about your practice, and provide details about the services you offer. The services discussed can also be linked directly to your office’s Website.
  • Your Google+ account can be linked to your other social media pages. This way, you are using cross-promotion in order to get more people to follow you on Facebook, Twitter, or your YouTube channel (if you have one).
  • The platform allows you to share content, as well as re-share. If you find a helpful medical or health-related article that you would like to share, Google+ makes it simple to do so.
  • As on other platforms, you can post status updates. One neat aspect is that the status messages on Google+ can be optimized, which will increase the likelihood that your patients will find them. Once posted, they are quickly indexed by Google+.
  • Perhaps one of the most important reasons to get your practice onto Google+ is that it makes it easy for people in your area to find you when they are looking for information and resources.

Google+ offers a variety of ways to connect you to others, helps you share content, and is instrumental in helping people find you locally. It’s a great marketing tool to add to your bag of tricks, to help you to promote your practice, reach new patients, and keep in touch with those you already have.

Over 80 percent of all Americans look to the internet to learn more about their health. Make sure that you at least hire a medical marketing firm that can build you a website and provide valuable health content for your patients. That way, when they have questions or concerns about their health, your medical practice will be the first source they turn to. Also, make sure your business is listed on Google Plus so nearby people can find your medical practice.

If you are interested in learning more about Omni Medical Marketing’s social media services, Contact Us today to put our expertise to work for you.

Call 800-549-0170.

Improve Your Site’s SEO With These Quick Tips


As much information as there is out there about what’s best for your website’s SEO, it’s easy to lose sight of the simple things you can work on right now. Here’s a few tips to help you take control of the SEO basics for your website before delving into the finer details:

Don’t Overthink Keywords

Content marketing is an extremely powerful way to improve your website’s SEO, but oftentimes people get so caught up in how to best implement their keywords that they lose sight of their goals. You want to create a page that will reach your target audience, inform them about a product or service, and lead them to trust you and your brand. Google’s recent updates have made it much easier for you to accomplish this while letting you maintain a unique voice to your content. You don’t need to stuff each page with keywords. Your content will be much better if you don’t. If users have a good experience on your page and you got them there using the right channels, the keyword rankings will take care of themselves.

Give Your Marketing a Firm Foundation to Stand On

No matter how you hope to attract website visitors and clients, at least a portion of your efforts will be wasted if the basic SEO elements on your website aren’t properly optimized. Each page should be optimized as specifically as possible, including using unique content, page titles, HTML tags and headings. Whenever possible, it is best to fill in this info manually, page by page. There are tools available to automate much of this process, as it can be rather time consuming, but Google has emphasized over and over how important it is for on-page SEO information to be descriptive and accurate. Don’t leave that up to chance by trusting some of the most important aspects of your website’s SEO to a plugin. At the very least you should have a firm understanding of exactly what the automation is doing on each page.

Don’t Think You Can Outsmart Google

You may have heard about “white hat” and “black hat” SEO. If you’re desperate for quick website traffic or keyword rankings, you might be tempted by the promise of the latest black hat technique. Trust us when we say that no matter what temporary benefit a black hat technique brings you, it simply won’t outweigh the drawbacks that will eventually come as a result. White hat SEO principles have survived and prospered through every Google update and will continue to do so because websites that adhere to them aren’t trying to be deceptive. Whatever the newest black hat technique is, Google and other search engines will figure out a way to destroy it as they strive to provide users the best possible search results.

Trust the Experts

The SEO industry is always changing and there will always be new, better ways to optimize your medical practice website marketing. Read what trusted and reputable experts have to say about the latest trends and you may be able to accomplish some of those things on your own. It can be time consuming and even frustrating, but for some the results are worth the effort. Or, you can entrust us to create and execute for you a unique marketing plan that will increase the number of people reaching your website and walking through your office doors.

Leave us your contact information and we’ll get in touch as soon as we can to find out how we can help your practice grow. We offer a Free Website Analysis to help you see exactly how we will improve your online presence.

Does Social Media Help Your SEO Efforts?


Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings

Enter social media. If links were a way for people to vote in favor of sites, social media sharing represents a way for that voting behavior to continue. Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior.

social-media-blogUsing links as an Off-The-Page ranking factor was a great leap forward for search engines. But over time, links have lost some of their value for a variety of reasons. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy.

Just as search engines don’t count all links equally, they don’t view all social accounts as being the same. This makes sense, since anyone can create a new account on a social network. What’s to prevent someone from making 100 different accounts to manufacture fake buzz?

Nothing, really, other than fake accounts like these can often be easy to spot. They may only have a handful of “quality” friends in their network and few might pass along material they share.

Ideally, you want to gain references from social accounts with good reputations. Having your own social presence that is well regarded is important. So participate on relevant social platforms in a real, authentic way, just as you would with your website, or with customers in an offline setting.

Similar to links, getting quality social shares is ideal, but being shared widely on social networks is still helpful. Good things happen when more people see your site or brand.

Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page or Google+ Page you’re missing out. You’re not building up a network that can help spread (share) your content, site and brand.

For more information on social media and search results, contact us here.

Dr. Sean Paul is Coming Back to Austin!


We have had the pleasure of working with Dr. Sean Paul, an Oculofacial Plastic Surgeon who is coming back to his home town! Dr. Sean Paul is deeply rooted in Austin and needed his website design to be responsive so people on all devices could learn about his new medical practice.

Dr. Paul will be focusing on both cosmetic procedures and medical/reconstructive procedures, and he is certainly passionate about both which you can clearly see on his website.

During the website design process we worked closely with Dr. Paul to ensure his oculofacial plastic surgery website design would bring familiarity to those who already know Dr. Paul. In addition Dr. Paul wanted to be sure first time visitors to his website would get a feel for who he is, how he practices and why he is different.

drseanpaul-screenBecause Dr. Paul chose a completely custom website for his new practice along with our digital marketing solution, not only will more potential patients find him, they will also be able to navigate his website with ease on all types of devices such as smart phones and tablets.

Starting a new practice can be extremely stressful and time consuming. Working with the right medical marketing company can save you a great deal of time giving you one less thing to worry about. Not only has Dr. Paul trusted us with his website, we are also working on medical based social media, content marketing, search engine optimization and making sure his practice is set up properly on all of the major directories in his area and directories specific to medical practices.

Dr. Paul wanted to work with the best medical website design and marketing company — we are glad he chose us. It has been a pleasure working with Dr. Paul and we can’t wait to see him become one of the busiest oculofacial plastic surgeons in Austin Texas. Thank you Dr. Paul!

What To Do Now That You Have Great, Unique Content


So you invested the time and/or money into creating wonderful, unique content. The content is thorough enough to fully explain the product or service you’re offering, but not so long that it gets away from the point of the page. It doesn’t aim to deceive either the user or the search engines crawling it. It promotes natural engagement and it stands out from content provided by others in your niche. If you have all of those boxes checked, you’re already way ahead of the game.

However, website content is not something you can “set and forget”. Just like a good blog needs a steady stream of new pieces to be read and absorbed, product and service content is at it’s best when it’s continually updated and refreshed. Search engines have no reason to recrawl your page if they find the same content every time they come back.

Reformat Content: In some cases, the content you already have can be improved upon or explained further by recreating it in another format. If the content currently looks like a wall of words, explore ideas for how to use the same information in an infographic or another form of visual. Breaking up content with an explanatory image or presenting statistics on a neatly designed graph can help drive home your message.

Another way to present content is with videos. Something as simple as a YouTube video of a person talking through the product or service and it’s benefits can reach a wider audience than by just having written content.

Sometimes it’s as simple as rearranging the content on the page. Move a few paragraphs around and rewrite any transitional sentences and see how it reads. Even that is enough to draw the search crawlers back to your page.

Listen To Customers: If you interact with your customers on a routine basis, start to take note about what questions you’re commonly asked and adjust your content to emphasize those questions and answers. If the people that come into your business are asking certain questions frequently, that’s a good indication others are wondering the same thing.

Say for instance you’ve had multiple people ask you for more information about the recovery process for a certain medical procedure. That’s a good opportunity to expand upon the content you have for that procedure by going into more detail about the recovery process. Adding a few sentences here and there, especially for topics you know are on customer’s minds, is a great way to refresh your content while helping the user find the answers they’re looking for.

Be Creative: If you have an idea for a way to present some form of content to the user, don’t be afraid to try it! As long as you don’t intend to mislead the search engines or users, trying something new won’t have a negative impact on your website. Keep your experimental changes on a small scale at first to see if it catches on. Try just one page to start and expand if you notice positive gains.

Let Us Handle It For You: Creating and maintaining great content is a time-intensive task and has overwhelmed more than a handful of medical practices. If you want to just sit back and let us take care of it for you, or if you simply want more information about medical content marketing, get in touch with us today.