The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Medical Marketing Blog

How To: Claim Local Listing for your Practice

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Claiming local listings is an incredibly important step in the set- up of your digital marketing campaign. All of the most popular directories are free, most business leave more than half of this information incomplete or inaccurate, ultimately stifling their potential reach. You work hard for your practice to be successful, there is no reason to have these directories working against you when they can be working for you, driving customers to your business.

This video will take you through an easy to follow example of how to go about finding and claiming all of these valuable listings. If you are not sure where to start, here is a list of some of the top 15 directories, there are hundreds more available and even more that are industry specific, so do you research to be sure you are not missing out on any gold mines!

  • Google
  • Bing
  • Yahoo!
  • Yelp
  • Facebook
  • Better Business Bureau
  • Angie’s List
  • Merchant Circle
  • LinkedIn
  • com
  • Whitepages
  • com
  • Yellowbook
  • CitySearch
  • MapQuest/Yext

 

We are going to walk you through arguably one of the most important directory listings that you need to claim and optimize, your Google business listing….

Now that you understand the process of claiming one directory listing, all you have to do is extrapolate that knowledge across the hundreds of directories available in your market… and if that does not sound like fun, it’s OK, we are always here if you need help!

Omni Medical Marketing

6551 S. Revere Parkway, Suite 135

Centennial, Colorado 80111

(720) 549-9222

 

 

Handling Negative Reviews for Medical & Dental Practices

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More than half of people searching for a new physician admit that they read their doctor’s reviews before ever stepping foot into the office. This can either make or break their decision to move forward with your practice, which is wonderful if your practice is absolutely perfect and you have never received a bad review, or your positive reviews strongly over power the negative, but what happens when your practice is just getting started in the digital realm, and has a limited amount of reviews on any given platform? You loose potential patients, that’s what happens. It does not have to be that way though, and there are many steps you can take in order to overcome any negative voices on your review forums.

Here is a list of the best three ways to deal with negative reviews in your practice:

  • Respond. There are two sides to every story, unfortunately, there is no room for your side of the story in someone’s negative review! Fortunately enough, most platforms will allow you to respond to any reviews on your business. A graceful response addressing the user’s concerns, taking accountability, apologizing, and offering a thoughtful solution shows other users that you truly value each and every one of your patient’s experience, and take pride in your name. Be sure to NEVER engage in childish rhetoric, or try to defend your position– you will catch more bees with honey than with vinegar!
  • Be Pro Active. Having an internal process for acquiring new reviews is an awesome way to make sure all of your patient’s that you know have had an amazing experience have their voice heard! It is as easy as a follow up email or a custom “review us” card that you can personally hand to patients on their way out.
  • Report Abuse of Board. Some people truly are out of their mind (patients, disgruntled ex employees, viscous competitors) and being absolutely unreasonable, responding to their review may not be the best idea and could be antagonistic to someone who is being irrational, prompting another unwanted comment. In this case your best bet may be to report this user.  Many platforms including Yelp and Google allow you to report a review if you think it is an abuse of the system. Once it has been reviewed by one of their staff you will receive a decision.

Handling negative reviews is only a fraction of what is involved in monitoring and marketing your reputation positively. If your practice can use a little help with your reputation monitoring please feel free to reach out to us to discuss how Omni Medical Marketing can help you get your digital reputation to the point where it truly reflects how incredible, talented and hard working your entire team is!


Part II

“Be Pro Active”- Broken Down: How to Acquire More Positive Reviews (for your Medical or Dental Practice)

In the first part of this blog: Handling Negative Reviews for Medical & Dental Practices, we discussed the top three ways to address negative reviews about your practice, and the importance of having a strong presence on these platforms. With our second suggestion “be proactive”, you may have been thinking “right… easier said than done!”, but we are not going to leave you hanging there; The second part of this blog is going to go into a little more detail about how exactly you are able to go about acquiring more positive reviews, really giving all of your patients a chance to have their voices heard.

Asking for reviews can be tricky- on one hand you do not want to be pushy or come off as aggressive or desperate, but on the other hand you really want patience that have had an exceptional experience at your practice to share their experience on your website and their favorite review board. Our favorite tool for gracefully accomplishing this difficult task is our very own Via Omni Reputation Booster. This innovative tool allows you follow up with every patient after a procedure or important appointment via email to provide them a convenient and easy way to share their experience in your office. You would be surprised how many of your patients are willing to share their thoughts if you just ask! Our Reputation Booster Tool automatically updates your website with positive reviews, and directs those users to a page where they have the option to easily review your practice on their favorite review platform as well. Reviews that receive a lower score (bar set by each individual practice) will immediately be filtered and reported to your administration, providing you with instant access to addressing and hopefully rectifying that user’s concerns.

acquiring positive reviews for your practiceCreating incentive can also help motivate patients, or remind patients to review your practice and doctors once they are back in the comfort of their home. Motivation systems should be fun and rewarding, here is an example: “Don’t forget to review us to be entered in our monthly drawing to win a Sonicare Diamond Clean Toothbrush in the color of your choice, winners announced on the 1st Monday of every month”.  Tangible/ physical reminders can go a long way. Handing out a simple “review us” card to your patients on their way out and being sure to personally request a review ads a certain dynamic that makes the request very personal, some individuals respond incredibly well to this type of connection.

If you would like to learn more about our Reputation Boosting Tool please do not hesitate to use the information below to reach out to one of our team members. We are more than happy to discuss how our tools support our philosophy and end goal help medical practices and dental practices be the absolute best that they can be.  Omni Medical Marketing is a full service digital marketing company and we pride ourselves on having the ability to pair innovation with hard work in order to provide a comprehensive list of medical marketing solutions to both individual doctors and medical/ dental practices across the nation. Click Here to receive your complimentary website analysis and to request your practice’s free reputation boosting (& monitoring) quotes.

Omni Medical Marketing

6551 S. Revere Parkway, Suite 135 Centennial, Colorado 80111
(720) 549-9222
(800) 549-0170
(800) 549-0104

Why you need a marketing resolution for 2016!

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Social media marketing should be an essential part of your overall marketing strategy. As you know, there are many social media sites and the list keeps growing daily. It is important that your business keeps up with current trends and takes advantage of having a large market accessible through multiple channels. Businesses from every industry have made the leap into social media, but healthcare has lagged behind.

Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that we can overcome these  obstacles, and they shouldn’t stand in the way of building up social media strategies.

By integrating social media into healthcare marketing, businesses can share accurate, timely information regarding symptoms, diseases, medications, treatments and more. The benefits of integrating social media into healthcare marketing efforts are priceless, from improving patient care to gaining media coverage to attracting new patients and staff. If your healthcare organization hasn’t already taken advantage of social networking channels, now is the time.

However, the most obvious problem with interacting on social media is it’s a huge time commitment. Social media conversations are great unless they prevent you from being productive at work. Plus, interacting on social media works only if you interact consistently and continuously. You build your social media influence by actively engaging in social media conversations with strangers who become your friends and fans, thanks to those interactions.

Content marketing is about informing and building your audience, social media is about promoting your content, and SEO is about making sure search engines can find your content easily. SEO is a very technical field, you need us your corner to help your medical website achieve maximum performance across all platforms.

Please contact us for more information or if you are considering launching a social media campaign for you medical practice. If you don’t have a Facebook page, Twitter account or Google+ page you’re missing out.

 

Why Are Blogs So Effective for Medical Practices?

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A blog can help you, your business, medical website and online reputation in many ways. Try starting a blog and see what changes. You might be surprised. If you have a blog already but have not kept up to date with it, try posting once a week with fresh content, and watch what happens!  You might be thinking, well how can a blog bring in more patients? Seems strange, but it can happen.

Think about if a person had some interest in Botox, but didn’t know much about it and started to do some research. Gone are the days where someone would check out a book at the library. We are now researching on the World Wide Web! So, someone enters “why Botox is right for me” in the Google search box. The first page is filled with blogs and articles about Botox. Your blog you just posted last week gets to the first page, and is relevant to the user. Shouldn’t that potential patient be on your website reading about the benefits of Botox? Where they could also click a button and call you or email you? What a great way to gain new patients that you might not have reached. This is just one example of how a blog can be advantageous for a medical practice.

Writing blogs will give you content to share on your social media platforms that is informative, useful and also links back to your website. Your social media fans follow you on social media because they have an interest in you and what you do. Keep them interested by creating your own original content.  The more you write, the more they will share!  Today people find websites in so many different ways. Do not limit your possibilities. Social media is a great source to broadcast your blogs.

When it comes to maintaining, let alone increasing, the visibility of your medical practice website through regular blogging, quality counts. Indeed, quality content may be the single most important ingredient in a successful medical blog.  There is no reason you have to choose between quality and quantity. In fact, you should have both. People genuinely want to know the pros and cons associated with the treatments you offer and the technologies you use.  Again, your credibility can skyrocket if you are willing to write openly on such topics. People are searching the web for medical advice, and they love to digest that advice in the form of lists. You will more likely catch the attention of your intended audience if you offer your expert advice in a numbered list headed by a titillating title such as “Five Hot Tips for…” or “The Top Five Ways to…”  Remember that the title of your blog post is as important as the post itself. It should be specific yet alluring; above all, it should “hook” a reader’s attention.

Not every blog post has to be major. If you publish, say, one feature-length blog post a week, you can certainly post content that is more “trivial” in nature – a sentence or two about upcoming office specials, a note of congratulations to an employee celebrating a work anniversary, information about a new hire – in between posts. Just be sure that you aren’t relying exclusively on that sort of content. Remember, people are reading these posts.

Trust is the foundation of any good relationship and as a doctor, your relationships are how you keep and grow your practice. Building trust and helping people should be your top priority. A blog can help you do just that by helping patients – new, old and potential – from anywhere and anytime. Health is a huge concern to most people and many people turn to the internet to find out what is going on with them before seeing a doctor.

If you don’t have the resources or time to devote to your blog, or you simply prefer to let someone else handle the bulk of the load, Omni Medical Marketing’s team of dedicated blog writers can provide you with the original high-quality medical marketing content you need to set your practice apart from the rest. Even if you write the blog and allow Omni Medical Marketing’s team optimize the blog, this will greatly increase your chances of seeing the desired results.

Need an experienced writer’s helping hand to take your blog to the next level? Contact Omni Medical Marketing to find out how you can put our content development team to work for you.

The Facebook Dislike Button is Coming!

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How many times have you viewed a post on Facebook and wanted to be able to show people you either didn’t like the post or felt compassion for the post? Well, it’s coming and could have a huge impact on social media for many types of practices — especially plastic surgeons.

We all know most plastic surgeons are typically more aggressive with marketing their websites than other types of practices. Plastic surgeons were some of the first to have websites, the first to work with an SEO company to help rank their websites for plastic surgery and many were the first to use mobile sites and responsive websites to market their practice. Plastic surgeons were also the early adopters of social media marketing which includes Facebook.

So how can the dislike button negatively affect your medical practice? First and foremost, social media can and does have both positive and negative effects on all types of business. Have a great product and service? Social media can be your best friend. Have a poor product or service ? Social media can be your worst enemy.  If your level of service is great, with a little activity on your part many likes and shares can be easily created providing you with great referrals. Each like is a vote of confidence from a patient or customer. Within Facebook people can easily see if any one of their “friends” have liked you practice. When a potential patients sees that “like” it’s an instant referral.

With the new dislike button people may have the ability to see which of their friends have disliked your post which could easily give the perception that their “friend” does not like your product or service.

HIPAA should always be considered when marketing your medical practice online including social media. In addition you need to consider the types of post you are posting to your status. Could your feed be considered offensive to some? Is it possible that someone could “dislike” a third-party article link you post? For example could you post a news article in regards to young teens undergoing plastic surgery, adding your own comments that are against it and still receive a dislike? I believe it’s not only possible but highly likely. Someone may agree with your statement but still hit dislike because they don’t think teens should be considering plastic surgery.

Take a look at this actual Facebook post and the comments below it (sorry for the language). This post was put up to engage people create buzz and gain traction. This post did get share and even some likes. With the dislike button coming how many people do you think will dislike it? Based on the negative comments my guess is hundreds.Facebook Dislike Button

With the dislike button coming, most plastic surgery and other types of practices are going to need to rethink their digital marketing and social media strategy.

Please contact us for more information or if you are considering launching a social media strategy for your medical practice. We are often thought of as the go-to company for medical website design, SEO and reputation management, but we offer amazing social media campaigns as well!

How To Handle Negative Yelp Reviews for Your Medical Practice

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Having hundreds of awesome reviews online can certainly bring new patients to your practice, however having just a few negative reviews without hundreds of positive reviews can have the opposite effect. What steps should you take when a negative review appears? Follow these practices to take charge of your online reviews today.

Stay Calm

A bad review or two isn’t going to shut down your practice. Online reviews do influence a great deal of people as nearly 80 percent or people check them and say they trust them, however not all people looking for your services will check reviews.

Find the Source

If you haven’t already invest, a couple of bucks into reputation monitoring software. Our software is simple, easy to use and lets you know the same day when something negative is mentioned online about you or your practice. Want to go the super cheap (free) route? Try Google’s newsfeed. It’s free to use and will cover a good amount of your online mentions. While its not as robust and useful as our medical reputation software it’s better than nothing.

Knowing who said what is critical. If you have a negative review pop up today most likely you will be able to connect the dots with a patient you saw today or the day before. If you can find the source you may be able to reach out to the person, make things right and have the review removed or edited by the person who gave it.

Was the review from a patient of your competition?  Doctors invest a lot of time and money into medical practice websites, medical practice SEO and pay-per-click marketing. Competition online is only growing with no end in site. It may seem hard to believe but we have witnessed firsthand practices who have received negative reviews from their competition, other doctors in the same specialty trying to gain an advantage. There have been lawsuits filled and settled in multiple states over astro turfing. In one case a practice was caught making employees leave positive reviews to drown out theier own negative reviews.  Knowing the source is critical.

Respond Thoughtfully

HIPAA often times can interfere with leaving reponses on negative or positive reviews. Even if a person complains about their doctor online using their own name responding to the review could be a HIPAA violation. If you are going to respond first get the okay from your legal counsel to do so.

Try to Resolve the Issue Privately

We recommend trying to resolve the issue privately for two reasons. 1) Hippa 2.) It’s the best practice. Always apologize, listen and keep it matter of fact. If you or your practice made a mistake or did not provide the level of service you offer, inform the patient letting them know that.  Flat out ask what you can do to make things right with the patient.

Increase the Amount of Positive Reviews Online

We offer a simple, automated system to help you increase the amount of positive reviews you have online. Asking patients for reviews when they leave the office is a simple way to see more posted. Add review links to your monthly newsletter. If you ever ask employees to review you make sure they state in their review that they are an employee!

It obvious online reviews are important, however there are additional benefits most don’t think of. Online reviews can affect the way your site appears on the search rankings of major search engines. The more high quality reviews you have the higher your medical practice site may rank online. The higher your rankings for keywords related to your medical specialty the better.

Your Call to Action: Getting Conversions

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A CTA or, ‘Call to Action’ is an integral part of a successful medical website design and marketing plan. In the online world this will almost always be a link or button encouraging visitors to click or view in an attempt to direct them towards content or functions the website owner specifically wants fed to visitors (e.g. “Make an Appointment” or “Learn More”). All in an attempt to convert website users into clients needing the medical services you offer.

The success of a CTA is fairly easy to measure. Are visitors to your site clicking on the CTA and completing the desired functions or forms? Are new clients and leads being created by your medical practice website in the desired manner? If your CTA leads to a form to be filled out and submitted are users completing the form and submitting it?

Is your site turning visitors into customers?

If the answer is no, something is most likely wrong with the CTA on your medical practice website. In order to determine what may be wrong let’s look at proper, conversion creating CTA practices:

Draw User Attention

Does the CTA stand out? The following are some easy methods to make sure it does:

  • Size: The larger a CTA is in relation to everything else on the site and especially the elements directly surrounding it the more it will stand out.
  • Color: A CTA that is the same color or similar to the majority of the colors surrounding it and site-wide will not stand out as much as a CTA using a color that is either unique to the site, contrasts well with the surrounding colors or is a generally eye grabbing color (e.g. yellow, neons or red buttons on dark colored sites).
  • Placement Compared to Surrounding Elements: A button that is closely bordered by other elements will not stand out as much as one with white space/deadspace around it. This is an easy way to make and object stick out to the user when there is a lot of content and other elements in the surrounding area.
  • Placement on The Page: A CTA’s placement on the webpage, seperate from the surrounding elements can also have a large effect on the success of a CTA. Placement in a prominent area of the page will attract more eyes. Placement of a CTA above or below content will almost always stick out more than a button placed in the middle of content. However a button placed in the middle on content can also be made to easily stand out. A simple method would be to make the element appear to be on a higher plane then the rest of the content using 3D design techniques.
  • Placement Above the Fold: Perhaps the most important concept to keep in mind when considering CTA placement is keeping your CTA above the fold. The fold is the bottom of the browser screen when a website first loads. The area above this will be seen by more users than any other portion of the site. So obviously elements placed above the fold will receive more views and more clicks than any other elements on the site. This won’t work for all CTAs but is the best best for maximum views and clicks.

Above the Fold Example

CTAs: Words and Images

Is the intent of the CTA clear? Does it present it’s message in the best way possible? Sometimes simply changing one word can make a big difference in the number of clicks a CTA receives (e.g. “Make Your Appointment” changed to “Make My Appointment” or “Make an Appointment”). Test out different wordings to see what works best for your medical website and your needs. Sometimes including and image or icon in the CTA can also make a difference in the number of conversions you see. Icon and images provide a quick and easy method to display a CTA’s function and are often seen as more inviting than words alone.

Icon Example

In the end there isn’t one right answer for what works best. Test out some different CTAs to see what works best for you and your users. Get those conversions!

 

3 Simple Ways to Ensure Great SEO

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Do not let the word SEO frighten you. Search engine optimization is an important skill to learn, but you do not have to understand it all to reap the benefits of good SEO.

There are so many small yet very important search engine optimization changes that can be made right away. If you are looking for a quick way to ensure an improvement on your SEO today, here are 3 simple things to follow.

1. Webmaster Tools are there to help

Make sure your on-site optimization is set up correctly. There are some complicated technical setups that can be missed if you try doing this alone. Good thing that Google and Bing offer a suite of webmaster tools that will guide you to make it much easier to use. If you have not set this up, make this the first thing you do. If you have signed up with the webmaster tools but are still unsure of the benefits, visit the site again and explore around to educate yourself. It will be worth the time!

You will be getting various amounts of information about you site’s speed, health, any crawl issues that Google finds and so much more.

2. Don’t overthink your keywords

Start small. Think like a searcher would. How would you search the web for your website? What words would you use? Start with those. You can also do a little investigating in your website analytics to help you as well.  It is not as simple as it used to be. Now Google uses encrypting keywords. However, you can still use analytics to figure out which content on your site is getting the most visitors and then make the connection to the main keywords found in that content.  Combine the main words searchers will use with the keywords your analytics tell you are already bringing visitors to your site into one big list. Those are your keywords you’ll want to be well represented on your site. Without overdoing it, use them as often as they make sense to guide users and represent your content.

If you blog on your site, there are many plugins that can help with keywords as well. Just don’t overthink this process, it’s not as complicated as you think.

3. State of the Art Content

Not just any content will do. Content marketing has exploded in popularity so quickly that it’s harder now to stand out. Content is vital to the success of your SEO.  Only the most useful, most complete, most astounding, most well researched, most emotionally engaging, most “Holy smokes!” content will make it through the content marketing cascade.  Remember: “Content” doesn’t always means “words.” It can also mean free tools, beautiful visualizations, how-to videos and much, much more.

Overstuffing your page to add words will not do the trick. Stuffing keywords at the header or footer is not the answer either. Take your time when creating your content. Make sure it is easy to read for your viewers. Be sure to not post a page without spending ample time on the content. It will pay off!

One last Thing

If you want to be ahead of your competition, have an expert write your content for you. At Omni Medical Marketing, our focus on the medical field has given us a unique ability to capture the very essence of a medical practice with our extensive experience writing content for medical websites. Our content writers focus on writing accurate content that appeals to both search engines and potential patients.  At Omni Medical Marketing, we work exclusively with medical practices. Our extensive experience writing content for medical websites gives us a general understanding of medical jargon and appropriate word-choice. We understand the need to be the expert in your chosen medical field, and our content writers work hard to capture that in their writing.

Your Medical Practice Reputation Online

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You are running your medical practice and things are going well. However, you notice that business seems to be slowing down. You are not sure why. Advertisement has not changed, but the phone is not ringing like it used to, and the website is not delivering leads like it had. What is happening? Do you just chalk it up to a slow period? Should you raise your marketing efforts? Spend more money on ads? Those seem like good quick solutions, but what if you looked for the reason for the slowdown? What if you Googled your business name? Then you go to Yelp or Healthgrades and notice your reviews are terrible. Your business score is way below average. So you dive into it and notice you have 3 reviews and one is 5 star and there are two 1 star reviews. The 1 star reviews do not even look like patients you have had? Could this be a reason the phones stopped ringing and leads stopped coming in through your website?

online-reputation-managementYour online reputation is essential for the success of your practice. Somewhere between 50-60 percent of patients use online reviews to help them make a medical care decision. That is a lot of people. That number is growing at an alarming rate. Having a poor score is like not having your business phone number listed. On the contrary, when your practice has a great score, it is similar to having a free marketing firm boasting for you. Online, it has been observed that a bad review may spark additional negative comments from others that might not otherwise have been posted.

The following are “best practices” in this rapidly evolving field:

  • Monitor reviews: Since negative reviews can be damaging to a practice, it’s advisable to become aware of them immediately across all websites.
  • Respond rapidly to negative reviews: As noted, 95 percent of consumers will return to a business – and are likely to remove that negative review – if their concerns are addressed quickly. Misconceptions from outdated or incorrect information are a common problem that can easily be corrmected once identified.
  • Generate positive reviews: medical professionals providing high-quality care can encourage patients to leave positive, specific reviews online. (9 Digital Doc Survey, ZocDoc 3Online Reviews and the Medical Industry)

Imagine if you can manage your online reputation without having to do much different than you already are. Hiring Omni Medical Marketing to monitor your online reputation could re-ignite your practice.

Our Medical Reputation Management and Social Media Marketing packages go hand in hand. Based on your individual situation, we tailor a course of action specific to your needs. Whether that involves repairing your reputation, removing erroneous reviews from the search results, or simply providing ongoing monitoring.

Using the power of the social web, Omni Medical Marketing creates hundreds of social websites for your practice, each with the ability to create new, positive reviews about your practice.

Using a combination of social media profiles, micro-sites, blogs, review sites and press releases, we not only are able to move negative information on websites to the 3rd or 4th page of the major search engines, we are able to help you increase the overall positive exposure for you and your practice.

Contact Omni Medical Marketing to get a customized proposal for medical reputation management for your doctors or your medical practice.

Why your Medical Practice needs to have a presence on Google Plus

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Are you looking to market your practice using social media?

Social media has become so important the last few years. More so in the last year. Facebook and Twitter have lead the way for some time, and they have become household names. On a personal level, most if not all have seen what they look like. As for the function of Facebook, seems simplistic. You have “friends” that you can see what they post, and you can post so your “friends” see them. A lot of people keep in touch with loved ones with pictures and videos. As a practice, Facebook is a great tool to use to communicate to your “friends” at once. Coupons, specials, updates about the practice. Facebook allows your patients to “check-in” to your practice. This shows all of their “friends” where they are, and that means free advertising. Who does not like free advertising? Twitter has similar function, but you don’t have to accept “friends”, and limited to the amount of characters to use. The concept is rather simple as well. Hashtag something relevant to what you are posting about, and other people looking for similar topics will see your post. Or if they follow your practice, then they will see all your tweets. Facebook and Twitter are a MUST in marketing your practice. Keeping up with the patients and how they communicate are very important.

What about Google Plus? What can Google Plus do for my practice?gplus

Google+ is a social media tool launched by none other than Google itself. It provides an additional way to keep in contact with others, share content, and join groups of people with similar interests. It can also be used to help promote your practice, and gain new patients along the way.

Here are some of the main functions of Google+ and what you can do with them:

  • Sharing things on Google+ can help to influence search engine rankings. Of course, you always want to have a high search engine ranking so that those searching for a physician in your area will find you when conducting their online searches.
  • You can add information about your practice, and provide details about the services you offer. The services discussed can also be linked directly to your office’s Website.
  • Your Google+ account can be linked to your other social media pages. This way, you are using cross-promotion in order to get more people to follow you on Facebook, Twitter, or your YouTube channel (if you have one).
  • The platform allows you to share content, as well as re-share. If you find a helpful medical or health-related article that you would like to share, Google+ makes it simple to do so.
  • As on other platforms, you can post status updates. One neat aspect is that the status messages on Google+ can be optimized, which will increase the likelihood that your patients will find them. Once posted, they are quickly indexed by Google+.
  • Perhaps one of the most important reasons to get your practice onto Google+ is that it makes it easy for people in your area to find you when they are looking for information and resources.

Google+ offers a variety of ways to connect you to others, helps you share content, and is instrumental in helping people find you locally. It’s a great marketing tool to add to your bag of tricks, to help you to promote your practice, reach new patients, and keep in touch with those you already have.

Over 80 percent of all Americans look to the internet to learn more about their health. Make sure that you at least hire a medical marketing firm that can build you a website and provide valuable health content for your patients. That way, when they have questions or concerns about their health, your medical practice will be the first source they turn to. Also, make sure your business is listed on Google Plus so nearby people can find your medical practice.

If you are interested in learning more about Omni Medical Marketing’s social media services, Contact Us today to put our expertise to work for you.

Call 800-549-0170.