You are running your medical practice and things are going well. However, you notice that business seems to be slowing down. You are not sure why. Advertisement has not changed, but the phone is not ringing like it used to, and the website is not delivering leads like it had. What is happening? Do you just chalk it up to a slow period? Should you raise your marketing efforts? Spend more money on ads? Those seem like good quick solutions, but what if you looked for the reason for the slowdown? What if you Googled your business name? Then you go to Yelp or Healthgrades and notice your reviews are terrible. Your business score is way below average. So you dive into it and notice you have 3 reviews and one is 5 star and there are two 1 star reviews. The 1 star reviews do not even look like patients you have had? Could this be a reason the phones stopped ringing and leads stopped coming in through your website?
Your online reputation is essential for the success of your practice. Somewhere between 50-60 percent of patients use online reviews to help them make a medical care decision. That is a lot of people. That number is growing at an alarming rate. Having a poor score is like not having your business phone number listed. On the contrary, when your practice has a great score, it is similar to having a free marketing firm boasting for you. Online, it has been observed that a bad review may spark additional negative comments from others that might not otherwise have been posted.
The following are “best practices” in this rapidly evolving field:
- Monitor reviews: Since negative reviews can be damaging to a practice, it’s advisable to become aware of them immediately across all websites.
- Respond rapidly to negative reviews: As noted, 95 percent of consumers will return to a business – and are likely to remove that negative review – if their concerns are addressed quickly. Misconceptions from outdated or incorrect information are a common problem that can easily be corrmected once identified.
- Generate positive reviews: medical professionals providing high-quality care can encourage patients to leave positive, specific reviews online. (9 Digital Doc Survey, ZocDoc 3Online Reviews and the Medical Industry)
Imagine if you can manage your online reputation without having to do much different than you already are. Hiring Omni Medical Marketing to monitor your online reputation could re-ignite your practice.
Our Medical Reputation Management and Social Media Marketing packages go hand in hand. Based on your individual situation, we tailor a course of action specific to your needs. Whether that involves repairing your reputation, removing erroneous reviews from the search results, or simply providing ongoing monitoring.
Using the power of the social web, Omni Medical Marketing creates hundreds of social websites for your practice, each with the ability to create new, positive reviews about your practice.
Using a combination of social media profiles, micro-sites, blogs, review sites and press releases, we not only are able to move negative information on websites to the 3rd or 4th page of the major search engines, we are able to help you increase the overall positive exposure for you and your practice.
Contact Omni Medical Marketing to get a customized proposal for medical reputation management for your doctors or your medical practice.