How many times have you viewed a post on Facebook and wanted to be able to show people you either didn’t like the post or felt compassion for the post? Well, it’s coming and could have a huge impact on social media for many types of practices — especially plastic surgeons.
We all know most plastic surgeons are typically more aggressive with marketing their websites than other types of practices. Plastic surgeons were some of the first to have websites, the first to work with an SEO company to help rank their websites for plastic surgery and many were the first to use mobile sites and responsive websites to market their practice. Plastic surgeons were also the early adopters of social media marketing which includes Facebook.
So how can the dislike button negatively affect your medical practice? First and foremost, social media can and does have both positive and negative effects on all types of business. Have a great product and service? Social media can be your best friend. Have a poor product or service ? Social media can be your worst enemy. If your level of service is great, with a little activity on your part many likes and shares can be easily created providing you with great referrals. Each like is a vote of confidence from a patient or customer. Within Facebook people can easily see if any one of their “friends” have liked you practice. When a potential patients sees that “like” it’s an instant referral.
With the new dislike button people may have the ability to see which of their friends have disliked your post which could easily give the perception that their “friend” does not like your product or service.
HIPAA should always be considered when marketing your medical practice online including social media. In addition you need to consider the types of post you are posting to your status. Could your feed be considered offensive to some? Is it possible that someone could “dislike” a third-party article link you post? For example could you post a news article in regards to young teens undergoing plastic surgery, adding your own comments that are against it and still receive a dislike? I believe it’s not only possible but highly likely. Someone may agree with your statement but still hit dislike because they don’t think teens should be considering plastic surgery.
Take a look at this actual Facebook post and the comments below it (sorry for the language). This post was put up to engage people create buzz and gain traction. This post did get share and even some likes. With the dislike button coming how many people do you think will dislike it? Based on the negative comments my guess is hundreds.
With the dislike button coming, most plastic surgery and other types of practices are going to need to rethink their digital marketing and social media strategy.
Please contact us for more information or if you are considering launching a social media strategy for your medical practice. We are often thought of as the go-to company for medical website design, SEO and reputation management, but we offer amazing social media campaigns as well!