5 Basic Things You Should Monitor in Google Analytics
It’s easy to brag that you get thousands of visits to your medical website each month, but is it quality traffic? Are you using analytics to find a high-quality audience, or are you settling for a high number in the total visitors column and assuming your website will convert sooner or later? This is an [...]
The biggest mistake to avoid while choosing a medical website designer
The biggest step to avoid when hiring a medical website designer is pretty simple. Let your marketing company help choose your designer. While there are numerous developers and designers who do amazing work, very few take into consideration your return on investment. Sure they are capable of building an amazing looking site, but does it convert? Does [...]
What is the difference between White Hat and Black Hat SEO?
This is a great question that leads to a lot of different explanations. More now than ever, the line that is drawn between white hat and black hat SEO is growing wider. With the inherent difficulties associated with marketing medical websites, some companies are tempted to blur that line. While you always hear that black-hat [...]
Blaze Your Own SEO Path to Success
Creating a well-planned medical marketing strategy can come with its own set of challenges. With the importance of social media marketing and Google reviews growing, there are certain medical fields that are at a distinct disadvantage. For example, a plastic surgeon is going to have a much more difficult time getting patients to post public [...]
3 Steps to Increase Your Medical Practice Website Conversion
Whether your website is focused on plastic surgery or family medicine, converting online visitors into a full waiting room is critical. Having a website just to have one is a waste of time and money. Regardless of where your medical practice is located, following a few simple steps can make a world of difference. Of [...]
Omni Medical Marketing Announces New Creative Director in Charge of Medical Website Design
Denver, CO (PRWEB) February 19, 2013 Omni Medical Marketing is pleased to announce the addition of Simon Willems as their new Creative Director in charge of Medical Website Design and Development. With over 10 years of experience in website design and development, Simon Willems brings his skill, experience, and leadership to Omni Medical Marketing’s design team. [...]
Is your medical website part of a link wheel?
For many of you, your first question will be “What is a link wheel?” In short, a link wheel is to create a pattern of links which flow from one website to another which would finally link to a targeted website for the benefit of promotion. That is to say that building quality links can be a [...]
Are your medical website visits up? Do you know why?
In the medical marketing field, it’s easy to ignore your website when your traffic is up significantly. While we spend most of our time addressing our site when traffic is performing below expectation, it can be equally important to focus on your site’s productivity during the good times. What have you done recently to make [...]
Keep Your Medical Website Design Clean and Lean
Previously, we have explored the benefits of Improving Calls to Action and optimizing traffic through A/B Testing. However, you might have wondered why we don’t just put every possible trick we have up on a page and see what sticks? Why waste time trying to perfect all of these little elements when we can shotgun [...]
3 Reasons Why Medical Practices Should Love Facebook’s New Graph Search
As is the case with many of the changes Facebook has made of late, this is another change that will directly help business. While those who clamor for the days when Facebook was an intimate site that connected friends and family may not like the change, medical practices should be thrilled with Facebook’s latest innovation. [...]
How Does A/B Testing Help Your Medical Practice Website Design?
What is A/B & Multivariate Testing? A/B & Multivariate Testing may seem like a complicated subject, but it’s actually pretty simple. Basically, with A/B Testing, websites can serve up two different forms of content to track which version performs better. Not sure if an orange or a purple button will better entice users to click [...]
Medical Website Development Best Practices – Cross-Browser Compatability
In the early days of the medical website design and development, there was only one popular web browser: Netscape Navigator. Creating websites that worked for everyone was pretty simple, as most everyone (around 90%) viewed websites using the same web browser. Designers didn’t have to ask, “How will this website look on a cell phone?” [...]
Medical Marketing and Word of Mouth Marketing
So you’ve decided that your medical practice could use a boost in 2013. Maybe you’re doing enough to get by, but your vision for your practice is not quite fulfilled. It’s easy to say that your work will speak for itself, and if you’re good enough at what you do, patients will come. While there [...]
Sudden Drop in Google Ranking Have You Questioning Your Medical Marketing Company?
As is often the case, a recent update to the Google Algorithm has shaken the medical marketing community. While Google does not specifically say that an update occurred on December 13th, simply looking at the search engine results pages will show you a large fluctuation in the top 10 results for varying keywords. The SEO [...]
Medical Website Best Practices: Lose Weight
Today’s super high-speed bandwidth connections have created a false sense of security for modern designers. Before the days of “fat pipe”, website designers spent a lot of time worrying about download speeds. After all, everyone on the internet used a dial-up connection. They obsessed over the size of their images, cut unnecessary code, and measured [...]
Why Google Algorithm Updates are Actually Good for Your Medical Practice
Okay, so this won’t get me many friends in the SEO and Medical Marketing community, but there is no doubt that the incredible number of Google Updates in 2012 has improved the user experience. Every time Google updates their algorithm, you may see wild and seemingly unwarranted shifts in your Google rankings. Don’t worry, Bing [...]
5 Key Elements of Medical Practice Website Design and Development
In any good Medical Marketing plan, website design and development should not be overlooked. Medical Website Design and Development can play a key role in SEO and the overall marketing for your website. Take a minute to read through the 5 key elements of Medical Practice Website Design and Development below to ensure that you [...]
5 Ways to Improve “Call to Action” on Your Medical Website
Your website is the face of your medical practice and needs to quickly and powerfully translate your brand to visitors. Once a visitor has connected with your message, the next step is to turn them from a lead into a conversion. The typical ways of converting visitors into clients is via “Call to Action” elements [...]
Medical Website Development Best Practices: Don’t Blend Your Code
Today’s Medical Website Development best practice may seem complicated, but the important thing to remember is that it could save you money and time down the road. As website development continues to evolve, the development of websites has made maintenance and updates much simpler. If a website is properly developed from day one, even a [...]
Are Exact Match Domains Helping or Hurting Your Medical Practice
One of the most hotly contested attributes in the SEO community is whether or not exact match domains are the way to go when searching for a medical practice domain. An Exact Match Domain, or EMD is a domain that is keyword heavy, and generally ranks well for 1-3 keywords automatically. While there are some [...]
Is This Your Medical Marketing Company?
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6 Ways to Increase Your Medical Practice Social Media Exposure
1. Pick a great name for your page. While this may seem pretty simple, many people get it wrong. Most will automatically want to start with their actual practice name. For example, if your practice name is “Mile High Plastic Surgery,” instead name your page “Plastic surgery at Mile high Denver”. Search engines assume the [...]
How to Best Optimize Medical Website Navigation for Mobile Users
When optimizing a Mobile Website Design for users with smaller screen devices, one of the primary concerns is navigation. How will the user be able to quickly and easily get around the site when real estate is at a premium? Designers seem to still be grappling with this issue, so there is a wide array [...]
Medical Mobile Website Marketing for Tablets and Smart Phones
Now that you have seen the Benefits of Responsive Design for mobile sites, let’s discuss the differences between mobile website marketing and traditional website marketing when it comes to user intent. While Responsive Design is a fantastic option for mobile websites, understanding user intent is equally important to effectively marketing your site for mobile users. [...]
Does my medical practice need a mobile site?
For good reason much of the marketing buzz at the last two major conventions was in regard to mobile websites. On average 25% of the average medical practice website viewers are using devices other than desktops or laptops. We quickly found out that our competitors are selling these “mobile” sites for 2,000-4,000 dollars. Needless to [...]
Mobile Sites Versus Responsive Design for Medical Practices
One of the current hot button issues in Medical Web Design is whether it is better to go with a separate site for mobile users (commonly referred to as m dot sites – ex: http://m.yourdomain.com) or use Responsive Design to simultaneously optimize for all device sizes. While mobile sites are specifically enhanced for smaller devices, they [...]
Is Your Medical Website Design Outdated?
Everything has a lifespan, and in the internet world, the life expectancy of your medical website design tends to be pretty short. In the last 5 years a lot of people talked about Web 2.0. I don’t think anyone really knew what that meant other than some rounded corners and more use of gradients in [...]
Google+ Local: A Brief FAQ Sheet
With the recent transition from Google Places to Google+ Local, many practices are confused on just how to manage their local presence on Google, and what steps they need to follow so that they can properly control the new Google+ Local page, and ensure the accuracy of their listings, specials and user reviews. I have [...]
June 2012 Newsletter – Google Plus, SEO, reputation management
June 2012 Newsletter Google has made big changes, stay informed and thrive. Google+ is the newest social network that really matters (because it’s owned by Google), and every business in the world that cares about getting search traffic from Google had better take notice. This is no small effort, and no half-hearted attempt at creating [...]
Medical Reputation Management | Step 2
At this point, hopefully you have identified any negative reviews or comments posted about you and or your practice online. At the same time, hopefully you and your staff have identified the patients who posted each of these reviews. If you have yet to identify the individuals, give another go at it. Most likely the same comments that [...]
Medical Reputation Management | Step 1
As promised, I am putting together a series of informative blogs on medical reputation management for any type of medical practice. Each of these blogs will be focused on very specific areas and will require action to be taken. Some of these areas will be easier than others to implement. The last blog that I will write in [...]
Medical Reputation Managment – Orlando Doctor Sues Patient?
Yesterday I read a story about a Doctor in Orlando that is suing a patient. This brought up many interesting questions and a few conversations with plastic surgeons late last night concerning medical reputation management. If you have time, take a look at the story here- Orlando Doctor sues patient over online post How [...]
Cutting edge Doctors using mobile devices to become more productive?
I doubt it and here is why… Almost every doctor, dentist, lawyer, truck driver, and stay at home mom is now connected to Twitter, Facebook, Email, Google, plus and many other web enabled feeds 24/7, through their mobile device. While there is a purpose and at time even a need for many to be connected in these ways, [...]
Five fast ways to improve any medical website on a budget
1. Stand out from the competition If your current site is a template or a customized template, chances are you are losing out to your competitors right from the start. You only get one chance to make a great first impression. While this has been heard a million times, seldom do practices understand this could [...]
5 Plastic Surgery Practice Resolutions for 2012 and Beyond
Lets face it, every year, nearly all Americans make some sort of resolution. However, many will have failed to follow through, most likely by the end of January. I challenge all readers to adopt a minimum of three of the following resolutions if not all of them. I promise they will change your practice for the better, [...]
Blog Content Ideas: Putting Your FAQ’s to Use
If you’ve been marketing your business online for any amount of time, you’ve likely heard the old adage that “Content is King” online. SEO experts will tell you that having more content on your website will allow you to rank for more keywords on the search engines. You’ve probably heard that a blog can help [...]
Benefits of Blogging for Your Medical Practice
Okay, so a medical practice blog probably won’t compete with the likes of TMZ or Perez Hilton, but a well-written blog can have a large effect on the success of your Medical Marketing plan. Updating your blog also supplies search engines with fresh content. A medical blog can increase traffic to your site, create a [...]
What Does a Plastic Surgeon Website Cost?
I am asked this question nearly every day, and I love answering it! When asked, I have no problem telling our clients exactly what we charge for our plastic surgeon website design, search engine optimization, and what I consider to be the best medical marketing solutions on the planet. I could go on and on [...]
Why Your Medical Practice Needs a Good Blog
A great medical blog can do amazing things for any medical practice. If your blog is updated often and has unique content that demands a reader’s focus it will be become a powerful tool for your practice. A great blog can increase your patient’s loyalty which will increase new patient referrals. A great medical blog [...]
5 Reasons Your Practice Should Use Microsite Marketing
Microsite Marketing is hardly a new concept in Search Engine Optimization, but it is one of the most underutilized tools available. A microsite is simply a small site that is built to focus on a small part of your practice. Most often used for specials or sales, microsites are also an effective tool to focus [...]
Design Matters: How Professional Medical Website Design Can Increase Your Leads
Design is all around us. Good or bad, right or wrong, we experience design everyday. From the shape and functionality of a coffee cup, to the layout of a car’s dashboard, design permeates our daily lives in subtle and not-so-subtle ways. Good design helps us perform routine tasks easier. Great design leaves a lasting impact [...]
Negative Plastic Surgeon Reviews
After an office visit or time spent reviewing your plastic surgeon website most potential patients seriously considering you as their surgeon begin the process of researching you using search engines such as Google, Yahoo and Bing. We all know there are surgeons out there who deserve bad reviews. Every one of us has witnessed the [...]
Using Technology to Increase Marketing Impact
In the internet world, technology moves at breakneck speed. It seems that new techniques and Medical Marketing opportunities arise every week. Let’s take a look at a few ways your medical practice can bring technology solutions into your medical marketing plan. 1. Website Contact Forms Does your medical practice’s website design have the typical “contact [...]
How to Follow Up With an “Email Only” Lead
As many of you know, most of your potential new leads from your medical website design come in the form of an email. While most surgeons know exactly what to do if there is a phone number attached, so many miss out on the great opportunities from these “email address only leads”. The low percentage [...]
Free Medical Website Templates – Why You Don’t Want One
When you’re starting a new medical practice, or when you’re looking to revamp your old and outdated website, a free medical website template can appear very tempting. There are even some very aesthetically pleasing templates that may seem to fit your needs perfectly at first. Below, I’ll outline the disadvantages to using a free medical [...]
Medical Websites – 5 Fundamentals for Search Engine Marketing
When considering Medical Website Marketing for your practice, there are 5 key fundamentals that are important to the success of you online marketing campaign. Since Search Engine Optimization is a constantly evolving strategy, it’s important to understand the basics. Doing the basics of Search Engine Optimization will ensure that you can achieve quality ranking within [...]
The First Impression in Medical Website Design
You know the old saying “You never get a second chance to make a first impression”? Well, this has never been more relevant than in today’s hyper-competitive online world. Your practice’s first impression leaves a lasting impression. Ensure it’s a great one with a carefully crafted, professional medical website design. There are many factors that [...]
SEO & Website Design for Plastic Surgeons
Plastic surgeon website design and SEO is a focus for Omni Medical Marketing and our staff. We take a few factors into account when designing and building a custom website. These factors include: aesthetics, functionality, visibility, and conversion rate. All of these factors play a large part in any project, because the best sites are [...]
Turning Phone Calls Into Closed Procedures
As most people know the sales process for nearly every industry begins with a phone call. Unfortunately the process ends hearing something like “ok I will call you back” or “thanks for you time”. The horrors of being thanked for you time, it’s the ultimate in rejection. So why is it that all the very [...]
Welcome to Omni Medical Marketing
Welcome to our new blog. We have recently added this blog to act as an intermediary between our company, and our clients or prospects. The blog will discuss various elements of medical marketing, sales techniques, SEO and medical website design considerations that will help medical professionals to increase their marketing reach, effectiveness and close more sales. [...]