The Omni Advantage

The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Medical Marketing Blog

Got Video? Video Marketing is a Must!

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Videos are a great way to explain a product or service to a client or customer. Not only will you explain the product or service within a video you will also be advertising for that product and service along with your company as well.

We just want to share a video we just did for Adult & Pediatric Dermatology. Within this video we filmed Dr. Dymek preforming a Microneedling procedure. To watch the full video go take a look at Adult & Pediatric Dermatology’s Microneedling page.

For this video we had to focus on the lighting and audio. We wanted the room to be bright enough to the video camera without interfering with the procedure. To accomplish this, we were able to set up multiple lights around the room focusing on the patient and the doctor. For the audio we know it was going to be a little difficult do to the sound coming from the equipment used in the procedure. In the Microneedling procedure we knew a light hum would be present throughout the video. But we wanted to be able to hear the doctor and clearly understand what she was saying. For this we had to use room microphone with filters to help block some of the humming sound.


Dr. Patricia Dymek at Adult & Pediatric Dermatology wanted a video that highlighted and properly explained the popular procedure Microneedling. So she called Omni Medical Marketing to get the job done. Her and her staff along with everyone her at Omni Medical Marketing are very happy with how the video came out. Dr. Patricia Dymek and her team have schedules even more appointment for us to come out and film more procedure for them.

If you have a product or service you would like to highlight and show case on your website, Video should be your first choice. If you are not sure how to accomplish this give us a call our team here at Omni medical marketing will be happy to assist you. (720) 549-9222

DON’T Let Your Competition Take YOUR Business!

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Does it seem like all of your competition is getting all the business in your area? Well you might have to look into your marketing efforts. If your competition is doing any type of marketing and you are just going off of referrals, that might be your first problem. According to a study done by Chitika (An online advertising network, The average amount of traffic to a website by ranking is astonishing.


Again this data is the percentage of traffic to specific position on the first page of Google Organic results. The data of the amount of traffic broken down by what page you are in in Google is even more surprising.


So what does this data tell you? Well if your competition is working to be in the top 3 positions on the first page of Google and you are sitting at the bottom of page 5, your competition is going to get way more traffic to their website which means way more potential clients or customers.

How can you get your business into the 91.5% of traffic range?

First: How old is your website? If you think your website could use some help take a look at an older post “Is Your Outdated Website Helping Your Competition?

Second: Is your site optimized for your products or services. If your website is not properly optimized, you can pull traffic but probably not the right traffic. The goal of optimization is to pull traffic to the site that is your perfect demographic for your business. If you have the perfect demographic coming to your website, you are going to have a higher conversion rate. For more information on optimization take a look at our Search Engine Optimization page.

Third: Is just optimizing your website enough? PPC (Pay Per Click) is another great opportunity to get right at the top of the Google ranking list. With PPC you can target specific users that fit within your demographic, that may be age, gender, Income, terms searched, previously visited and much more. PPC Basically means that you are Literally Paying Google for a user to click on your add. For more information, visit our PPC page.

Fourth: Do you have a difficult product or service to explain? Photography and Video is a great way to show potential customers or clients exactly what you have or do? If you have great images or videos showcasing your product to help explain what is looks like and how it works, can be better than written words to some users. You can also have images and videos of your office to help a customer or client feel more comfortable before even visiting your location. For more information and examples please visit our video marketing page.

If you take a look at these 4 different opportunities to better your position on Google, you are more likely to start competing with your competition for those top 3 positions on the first page of Google. If you are looking at these opportunities and data but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to start working your way to the top. (720) 549-9222

Is Your Outdated Website Helping Your Competition?

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In today’s fast-paced world, capturing your target audience quickly is imperative. If you think that your old and outdated website is doing the job, well think again. Your website is your best employee, it is working for you 24/7, 365 days a year. Would you pay an employee to stand around and possibly scare potential customers or clients away? No, so why have a website that does the same thing.


Here are a couple key points about a website that not a lot of people think about when it comes to a properly working website.

• First you need to ask yourself these questions.
o Is a user able to identify what service or product I provide fast, without having to click to another page?
o Does my site properly explain the benefits of my service or product?
o Is my site pleasing to the eye and easy to navigate?

You can keep going and going with the amount of questions that can directly impact your business just through your website.
Having a website that is designed to capture your audience fast and properly explaining what you do is the first step to a great website. Having images and content to help explain your service or product is how you are going to capture your audience. Then providing an easy way for them to contact you, this may be through a link to a form and phone number or live chat.

Having great content and images on your site is not the only steps. Your site must also look great and function well. If a user lands on your home page and it looks like the very first website ever build, that instantly puts an idea in their head that you are old and out of date. So you want to have a fresh and exiting website to make them feel more comfortable and more likely to contact you or purchase your product. Your site must also flow, meaning that your menu and pages must make sense.

o For example, under your “Contact Us” tab you should not have a random product or service.

The design of your website’s menu and navigation needs to be simple and easy. Getting from one page to another needs to be accomplished within a couple clicks. If a user feels like they are not finding the information that they are looking for fast and with ease they are more likely to click off your site. This is not what we are looking for. We are wanting them to stay on your site for longer periods of time, the longer the time the more likely they are to convert.

• The second factor that you need to take a look at is how does your site appear on all different platforms. Meaning does your site show up too small to read on a mobile devise? Is your site formatting differently on a tablet?

A responsive website is extremely important into days’ world. Thinking that people are only going to access your website from a computer is an old and outdated way of thinking. People are looking at websites more and more on different devices ranging from Smartphones, Tablets, TV’s, Laptops and desktops of all sizes. Making sure that your website is showing up properly regardless of the device is the goal. If a user pulls up your website on a smartphone and the menu and content are not aligned, they are more than likely to click away.

I hope these couple quick but very important factors about websites helps you better understand the importance and capability of your website.

If you suddenly realized that your website needs help but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to getting that amazing new website up and running and working for you. (720) 549-9222

How To: Claim Local Listing for your Practice

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Claiming local listings is an incredibly important step in the set- up of your digital marketing campaign. All of the most popular directories are free, most business leave more than half of this information incomplete or inaccurate, ultimately stifling their potential reach. You work hard for your practice to be successful, there is no reason to have these directories working against you when they can be working for you, driving customers to your business.

This video will take you through an easy to follow example of how to go about finding and claiming all of these valuable listings. If you are not sure where to start, here is a list of some of the top 15 directories, there are hundreds more available and even more that are industry specific, so do you research to be sure you are not missing out on any gold mines!

  • Google
  • Bing
  • Yahoo!
  • Yelp
  • Facebook
  • Better Business Bureau
  • Angie’s List
  • Merchant Circle
  • LinkedIn
  • com
  • Whitepages
  • com
  • Yellowbook
  • CitySearch
  • MapQuest/Yext


We are going to walk you through arguably one of the most important directory listings that you need to claim and optimize, your Google business listing….

Now that you understand the process of claiming one directory listing, all you have to do is extrapolate that knowledge across the hundreds of directories available in your market… and if that does not sound like fun, it’s OK, we are always here if you need help!

Omni Medical Marketing

6551 S. Revere Parkway, Suite 135

Centennial, Colorado 80111

(720) 549-9222



Handling Negative Reviews for Medical & Dental Practices

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More than half of people searching for a new physician admit that they read their doctor’s reviews before ever stepping foot into the office. This can either make or break their decision to move forward with your practice, which is wonderful if your practice is absolutely perfect and you have never received a bad review, or your positive reviews strongly over power the negative, but what happens when your practice is just getting started in the digital realm, and has a limited amount of reviews on any given platform? You loose potential patients, that’s what happens. It does not have to be that way though, and there are many steps you can take in order to overcome any negative voices on your review forums.

Here is a list of the best three ways to deal with negative reviews in your practice:

  • Respond. There are two sides to every story, unfortunately, there is no room for your side of the story in someone’s negative review! Fortunately enough, most platforms will allow you to respond to any reviews on your business. A graceful response addressing the user’s concerns, taking accountability, apologizing, and offering a thoughtful solution shows other users that you truly value each and every one of your patient’s experience, and take pride in your name. Be sure to NEVER engage in childish rhetoric, or try to defend your position– you will catch more bees with honey than with vinegar!
  • Be Pro Active. Having an internal process for acquiring new reviews is an awesome way to make sure all of your patient’s that you know have had an amazing experience have their voice heard! It is as easy as a follow up email or a custom “review us” card that you can personally hand to patients on their way out.
  • Report Abuse of Board. Some people truly are out of their mind (patients, disgruntled ex employees, viscous competitors) and being absolutely unreasonable, responding to their review may not be the best idea and could be antagonistic to someone who is being irrational, prompting another unwanted comment. In this case your best bet may be to report this user.  Many platforms including Yelp and Google allow you to report a review if you think it is an abuse of the system. Once it has been reviewed by one of their staff you will receive a decision.

Handling negative reviews is only a fraction of what is involved in monitoring and marketing your reputation positively. If your practice can use a little help with your reputation monitoring please feel free to reach out to us to discuss how Omni Medical Marketing can help you get your digital reputation to the point where it truly reflects how incredible, talented and hard working your entire team is!

Part II

“Be Pro Active”- Broken Down: How to Acquire More Positive Reviews (for your Medical or Dental Practice)

In the first part of this blog: Handling Negative Reviews for Medical & Dental Practices, we discussed the top three ways to address negative reviews about your practice, and the importance of having a strong presence on these platforms. With our second suggestion “be proactive”, you may have been thinking “right… easier said than done!”, but we are not going to leave you hanging there; The second part of this blog is going to go into a little more detail about how exactly you are able to go about acquiring more positive reviews, really giving all of your patients a chance to have their voices heard.

Asking for reviews can be tricky- on one hand you do not want to be pushy or come off as aggressive or desperate, but on the other hand you really want patience that have had an exceptional experience at your practice to share their experience on your website and their favorite review board. Our favorite tool for gracefully accomplishing this difficult task is our very own Via Omni Reputation Booster. This innovative tool allows you follow up with every patient after a procedure or important appointment via email to provide them a convenient and easy way to share their experience in your office. You would be surprised how many of your patients are willing to share their thoughts if you just ask! Our Reputation Booster Tool automatically updates your website with positive reviews, and directs those users to a page where they have the option to easily review your practice on their favorite review platform as well. Reviews that receive a lower score (bar set by each individual practice) will immediately be filtered and reported to your administration, providing you with instant access to addressing and hopefully rectifying that user’s concerns.

acquiring positive reviews for your practiceCreating incentive can also help motivate patients, or remind patients to review your practice and doctors once they are back in the comfort of their home. Motivation systems should be fun and rewarding, here is an example: “Don’t forget to review us to be entered in our monthly drawing to win a Sonicare Diamond Clean Toothbrush in the color of your choice, winners announced on the 1st Monday of every month”.  Tangible/ physical reminders can go a long way. Handing out a simple “review us” card to your patients on their way out and being sure to personally request a review ads a certain dynamic that makes the request very personal, some individuals respond incredibly well to this type of connection.

If you would like to learn more about our Reputation Boosting Tool please do not hesitate to use the information below to reach out to one of our team members. We are more than happy to discuss how our tools support our philosophy and end goal help medical practices and dental practices be the absolute best that they can be.  Omni Medical Marketing is a full service digital marketing company and we pride ourselves on having the ability to pair innovation with hard work in order to provide a comprehensive list of medical marketing solutions to both individual doctors and medical/ dental practices across the nation. Click Here to receive your complimentary website analysis and to request your practice’s free reputation boosting (& monitoring) quotes.

Omni Medical Marketing

6551 S. Revere Parkway, Suite 135 Centennial, Colorado 80111
(720) 549-9222
(800) 549-0170
(800) 549-0104

Why you need a marketing resolution for 2016!

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Social media marketing should be an essential part of your overall marketing strategy. As you know, there are many social media sites and the list keeps growing daily. It is important that your business keeps up with current trends and takes advantage of having a large market accessible through multiple channels. Businesses from every industry have made the leap into social media, but healthcare has lagged behind.

Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don’t realize is that we can overcome these  obstacles, and they shouldn’t stand in the way of building up social media strategies.

By integrating social media into healthcare marketing, businesses can share accurate, timely information regarding symptoms, diseases, medications, treatments and more. The benefits of integrating social media into healthcare marketing efforts are priceless, from improving patient care to gaining media coverage to attracting new patients and staff. If your healthcare organization hasn’t already taken advantage of social networking channels, now is the time.

However, the most obvious problem with interacting on social media is it’s a huge time commitment. Social media conversations are great unless they prevent you from being productive at work. Plus, interacting on social media works only if you interact consistently and continuously. You build your social media influence by actively engaging in social media conversations with strangers who become your friends and fans, thanks to those interactions.

Content marketing is about informing and building your audience, social media is about promoting your content, and SEO is about making sure search engines can find your content easily. SEO is a very technical field, you need us your corner to help your medical website achieve maximum performance across all platforms.

Please contact us for more information or if you are considering launching a social media campaign for you medical practice. If you don’t have a Facebook page, Twitter account or Google+ page you’re missing out.


Why Are Blogs So Effective for Medical Practices?

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A blog can help you, your business, medical website and online reputation in many ways. Try starting a blog and see what changes. You might be surprised. If you have a blog already but have not kept up to date with it, try posting once a week with fresh content, and watch what happens!  You might be thinking, well how can a blog bring in more patients? Seems strange, but it can happen.

Think about if a person had some interest in Botox, but didn’t know much about it and started to do some research. Gone are the days where someone would check out a book at the library. We are now researching on the World Wide Web! So, someone enters “why Botox is right for me” in the Google search box. The first page is filled with blogs and articles about Botox. Your blog you just posted last week gets to the first page, and is relevant to the user. Shouldn’t that potential patient be on your website reading about the benefits of Botox? Where they could also click a button and call you or email you? What a great way to gain new patients that you might not have reached. This is just one example of how a blog can be advantageous for a medical practice.

Writing blogs will give you content to share on your social media platforms that is informative, useful and also links back to your website. Your social media fans follow you on social media because they have an interest in you and what you do. Keep them interested by creating your own original content.  The more you write, the more they will share!  Today people find websites in so many different ways. Do not limit your possibilities. Social media is a great source to broadcast your blogs.

When it comes to maintaining, let alone increasing, the visibility of your medical practice website through regular blogging, quality counts. Indeed, quality content may be the single most important ingredient in a successful medical blog.  There is no reason you have to choose between quality and quantity. In fact, you should have both. People genuinely want to know the pros and cons associated with the treatments you offer and the technologies you use.  Again, your credibility can skyrocket if you are willing to write openly on such topics. People are searching the web for medical advice, and they love to digest that advice in the form of lists. You will more likely catch the attention of your intended audience if you offer your expert advice in a numbered list headed by a titillating title such as “Five Hot Tips for…” or “The Top Five Ways to…”  Remember that the title of your blog post is as important as the post itself. It should be specific yet alluring; above all, it should “hook” a reader’s attention.

Not every blog post has to be major. If you publish, say, one feature-length blog post a week, you can certainly post content that is more “trivial” in nature – a sentence or two about upcoming office specials, a note of congratulations to an employee celebrating a work anniversary, information about a new hire – in between posts. Just be sure that you aren’t relying exclusively on that sort of content. Remember, people are reading these posts.

Trust is the foundation of any good relationship and as a doctor, your relationships are how you keep and grow your practice. Building trust and helping people should be your top priority. A blog can help you do just that by helping patients – new, old and potential – from anywhere and anytime. Health is a huge concern to most people and many people turn to the internet to find out what is going on with them before seeing a doctor.

If you don’t have the resources or time to devote to your blog, or you simply prefer to let someone else handle the bulk of the load, Omni Medical Marketing’s team of dedicated blog writers can provide you with the original high-quality medical marketing content you need to set your practice apart from the rest. Even if you write the blog and allow Omni Medical Marketing’s team optimize the blog, this will greatly increase your chances of seeing the desired results.

Need an experienced writer’s helping hand to take your blog to the next level? Contact Omni Medical Marketing to find out how you can put our content development team to work for you.

The Facebook Dislike Button is Coming!

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How many times have you viewed a post on Facebook and wanted to be able to show people you either didn’t like the post or felt compassion for the post? Well, it’s coming and could have a huge impact on social media for many types of practices — especially plastic surgeons.

We all know most plastic surgeons are typically more aggressive with marketing their websites than other types of practices. Plastic surgeons were some of the first to have websites, the first to work with an SEO company to help rank their websites for plastic surgery and many were the first to use mobile sites and responsive websites to market their practice. Plastic surgeons were also the early adopters of social media marketing which includes Facebook.

So how can the dislike button negatively affect your medical practice? First and foremost, social media can and does have both positive and negative effects on all types of business. Have a great product and service? Social media can be your best friend. Have a poor product or service ? Social media can be your worst enemy.  If your level of service is great, with a little activity on your part many likes and shares can be easily created providing you with great referrals. Each like is a vote of confidence from a patient or customer. Within Facebook people can easily see if any one of their “friends” have liked you practice. When a potential patients sees that “like” it’s an instant referral.

With the new dislike button people may have the ability to see which of their friends have disliked your post which could easily give the perception that their “friend” does not like your product or service.

HIPAA should always be considered when marketing your medical practice online including social media. In addition you need to consider the types of post you are posting to your status. Could your feed be considered offensive to some? Is it possible that someone could “dislike” a third-party article link you post? For example could you post a news article in regards to young teens undergoing plastic surgery, adding your own comments that are against it and still receive a dislike? I believe it’s not only possible but highly likely. Someone may agree with your statement but still hit dislike because they don’t think teens should be considering plastic surgery.

Take a look at this actual Facebook post and the comments below it (sorry for the language). This post was put up to engage people create buzz and gain traction. This post did get share and even some likes. With the dislike button coming how many people do you think will dislike it? Based on the negative comments my guess is hundreds.Facebook Dislike Button

With the dislike button coming, most plastic surgery and other types of practices are going to need to rethink their digital marketing and social media strategy.

Please contact us for more information or if you are considering launching a social media strategy for your medical practice. We are often thought of as the go-to company for medical website design, SEO and reputation management, but we offer amazing social media campaigns as well!

How To Handle Negative Yelp Reviews for Your Medical Practice

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Having hundreds of awesome reviews online can certainly bring new patients to your practice, however having just a few negative reviews without hundreds of positive reviews can have the opposite effect. What steps should you take when a negative review appears? Follow these practices to take charge of your online reviews today.

Stay Calm

A bad review or two isn’t going to shut down your practice. Online reviews do influence a great deal of people as nearly 80 percent or people check them and say they trust them, however not all people looking for your services will check reviews.

Find the Source

If you haven’t already invest, a couple of bucks into reputation monitoring software. Our software is simple, easy to use and lets you know the same day when something negative is mentioned online about you or your practice. Want to go the super cheap (free) route? Try Google’s newsfeed. It’s free to use and will cover a good amount of your online mentions. While its not as robust and useful as our medical reputation software it’s better than nothing.

Knowing who said what is critical. If you have a negative review pop up today most likely you will be able to connect the dots with a patient you saw today or the day before. If you can find the source you may be able to reach out to the person, make things right and have the review removed or edited by the person who gave it.

Was the review from a patient of your competition?  Doctors invest a lot of time and money into medical practice websites, medical practice SEO and pay-per-click marketing. Competition online is only growing with no end in site. It may seem hard to believe but we have witnessed firsthand practices who have received negative reviews from their competition, other doctors in the same specialty trying to gain an advantage. There have been lawsuits filled and settled in multiple states over astro turfing. In one case a practice was caught making employees leave positive reviews to drown out theier own negative reviews.  Knowing the source is critical.

Respond Thoughtfully

HIPAA often times can interfere with leaving reponses on negative or positive reviews. Even if a person complains about their doctor online using their own name responding to the review could be a HIPAA violation. If you are going to respond first get the okay from your legal counsel to do so.

Try to Resolve the Issue Privately

We recommend trying to resolve the issue privately for two reasons. 1) Hippa 2.) It’s the best practice. Always apologize, listen and keep it matter of fact. If you or your practice made a mistake or did not provide the level of service you offer, inform the patient letting them know that.  Flat out ask what you can do to make things right with the patient.

Increase the Amount of Positive Reviews Online

We offer a simple, automated system to help you increase the amount of positive reviews you have online. Asking patients for reviews when they leave the office is a simple way to see more posted. Add review links to your monthly newsletter. If you ever ask employees to review you make sure they state in their review that they are an employee!

It obvious online reviews are important, however there are additional benefits most don’t think of. Online reviews can affect the way your site appears on the search rankings of major search engines. The more high quality reviews you have the higher your medical practice site may rank online. The higher your rankings for keywords related to your medical specialty the better.

Your Call to Action: Getting Conversions

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A CTA or, ‘Call to Action’ is an integral part of a successful medical website design and marketing plan. In the online world this will almost always be a link or button encouraging visitors to click or view in an attempt to direct them towards content or functions the website owner specifically wants fed to visitors (e.g. “Make an Appointment” or “Learn More”). All in an attempt to convert website users into clients needing the medical services you offer.

The success of a CTA is fairly easy to measure. Are visitors to your site clicking on the CTA and completing the desired functions or forms? Are new clients and leads being created by your medical practice website in the desired manner? If your CTA leads to a form to be filled out and submitted are users completing the form and submitting it?

Is your site turning visitors into customers?

If the answer is no, something is most likely wrong with the CTA on your medical practice website. In order to determine what may be wrong let’s look at proper, conversion creating CTA practices:

Draw User Attention

Does the CTA stand out? The following are some easy methods to make sure it does:

  • Size: The larger a CTA is in relation to everything else on the site and especially the elements directly surrounding it the more it will stand out.
  • Color: A CTA that is the same color or similar to the majority of the colors surrounding it and site-wide will not stand out as much as a CTA using a color that is either unique to the site, contrasts well with the surrounding colors or is a generally eye grabbing color (e.g. yellow, neons or red buttons on dark colored sites).
  • Placement Compared to Surrounding Elements: A button that is closely bordered by other elements will not stand out as much as one with white space/deadspace around it. This is an easy way to make and object stick out to the user when there is a lot of content and other elements in the surrounding area.
  • Placement on The Page: A CTA’s placement on the webpage, seperate from the surrounding elements can also have a large effect on the success of a CTA. Placement in a prominent area of the page will attract more eyes. Placement of a CTA above or below content will almost always stick out more than a button placed in the middle of content. However a button placed in the middle on content can also be made to easily stand out. A simple method would be to make the element appear to be on a higher plane then the rest of the content using 3D design techniques.
  • Placement Above the Fold: Perhaps the most important concept to keep in mind when considering CTA placement is keeping your CTA above the fold. The fold is the bottom of the browser screen when a website first loads. The area above this will be seen by more users than any other portion of the site. So obviously elements placed above the fold will receive more views and more clicks than any other elements on the site. This won’t work for all CTAs but is the best best for maximum views and clicks.

Above the Fold Example

CTAs: Words and Images

Is the intent of the CTA clear? Does it present it’s message in the best way possible? Sometimes simply changing one word can make a big difference in the number of clicks a CTA receives (e.g. “Make Your Appointment” changed to “Make My Appointment” or “Make an Appointment”). Test out different wordings to see what works best for your medical website and your needs. Sometimes including and image or icon in the CTA can also make a difference in the number of conversions you see. Icon and images provide a quick and easy method to display a CTA’s function and are often seen as more inviting than words alone.

Icon Example

In the end there isn’t one right answer for what works best. Test out some different CTAs to see what works best for you and your users. Get those conversions!